Americans for the Arts now has excellent webinars on understanding the roles of seven different constituencies that influence arts education policy: federal, state-level, school boards, superintendents, business partnerships, principals, and parents.
Perhaps I suffer from a perspective biased because of my own professional experience, but there is one glaring absence from the series: higher education.
One reason why higher education has been overlooked is that academics, as well as the general public, tend to think that the mission---the only mission---of our colleges and universities is to train artists; to prepare college students for careers as artists, teachers, and scholars. While this is an obvious and honorable mission for arts education at the collegiate level, we are missing a real opportunity if we do not subscribe another major role to our colleges and universities: the development of future participants in the arts.
Post-Secondary arts education has an obligation to re-think how it functions and what its obligations are to the academy’s dream. Many, if not most, higher education institutions train arts majors. Most, if we are convinced by our own self-assessment, do a great job of that. But, is that all higher education in the arts can and should be doing? Can we not make a greater contribution to society than just focusing on careers?
We must have audiences. We must have donors. We must have supportive civic and corporate leaders. Therefore, we must give equal---if not priority---attention to the challenge of audience creation, development, and retention on the college and university campus.