Arts Marketing Blog

100051
Enacting Change in the Performing Arts World Begins with Changing the Conservatory Culture
Twenty-five years ago American orchestras began a conversation about what would happen to excellence in performance if orchestras broadened their missions to focus on education and community engagement. The fear, unfounded, was that excellence would be compromised. The opposite was true. Today, administrators of top performing arts organizations are begging for those of us who train artists to start training like it’s the 21st century and not the 19th. More than new skills—which is certainly part of it—this requires something more difficult: a change in the mindset of musicians. We must understand we’re all in the audience development business.
0
100047
Museums and Creative Aging
In the United States, 1 in 10 adults age 65 and older has Alzheimer’s dementia. As the size of the U.S. population age 65 and older continues to increase, the number of Americans with Alzheimer’s or other dementias will escalate rapidly. Although cultural institutions have created programs for this population for many years, how these programs are created—how educators are intentional in the works of art they select for the program, how much research and evaluation is put into a session, etc.—are growing and becoming more substantial. So, how are we doing it? And are these programs effective?
0
100040
Why I support Americans for the Arts
The arts are important to me, and if you’re reading this, I bet they’re important to you too. I know you’ll agree that the arts help communities heal, learn, and grow. And that’s why I'm proud to support Americans for the Arts: because they help make it possible for arts organizations and artists in communities all over the country to do what they do better, through education, advocacy, professional development, case-making research, and more. I hope you'll join me.
0
100039
Looking Back and Moving Forward—Supporting Our Veterans Through the Arts
November is Veterans Month, a time to celebrate, honor, and reflect on the contributions of the men and women who have served our country in peacetime and in conflict. Earlier this month, I made my way to Walter Reed National Military Medical Center for their 14th Annual Healing Arts Exhibit and Symposium, where I was met by the champion of this effort, Captain Moira G. McGuire, and had an opportunity to explore the art on display. My job there was to give the opening speech about the long history of connection between the arts and the military going all the way back to the days of Benjamin Franklin and George Washington, but being surrounded by the incredible artwork produced by the wounded, ill, and injured members of the armed services and their families was the real benefit of being there.
0
100024
The Arts Are Part of the Solution
To recognize the important role of the business community in advancing the arts, Americans for the Arts annually presents the BCA 10 awards celebrating ten businesses for their innovative partnerships with the arts. These businesses range in size and location but share a passion for engaging with the arts to advance their companies and communities; and from our work around the country, we know that they are not alone and that there is increased engagement from the business community in support of the arts. That is why it is not surprising to see that the 2017 edition of Giving in Numbers produced by CECP, in partnership with the Conference Board, showed an increase in arts funding from the corporate community between 2014 and 2016.
0
100016
Relating to each other as whole people
Our filter bubbles and gated communities (both suburban and barbed) divide us. In this intentional division, it is our responsibility to seek that which is different, to engage with what is uncomfortable, and to soften to our own tenderness in order to grow, together, into the promise of America. This America has not yet existed but the potential is there. How, in this time of rapid and sometimes overwhelming change, can the arts alter the face and heart of America?
0
100008
Arts High Schools: A Unique and Essential Model
I recently joined an arts high school community, and I live in awe of the complexity, depth, and flexibility that the arts school model provides. I’m enamored with the space we create when we design schools for students who have a demonstrated passion and aptitude for the arts. Arts schools allow our most creative young people in society to feel supported, celebrated, and encouraged to grow. I contend that the confidence, skills, and sense of community students gain from attending arts schools helps them to become the best version of themselves. 
0
99984
Customer Retention is Broken. Here's How to Fix It.
Content sponsored by Spektrix. For arts organizations, retaining customers means building a core audience who are loyal, will take risks with you and in general are easier to sell to. These customers are also more likely to support your organization with donations.
0
public://Spektrixblog_photo1-preview.jpg
99966
Artists’ Voices Ring Through Civic Dialogue and Municipal Engagement
The role of the artist is changing. In the midst of these challenging times, civic engagement has become the focus of attention across many sectors and fields. More than ever, the arts are promoting greater awareness and understanding of community issues, contributing to shifts in thinking and in attitude. I see artists and arts organizations across the country being integrated into practices of civic engagement, and applying the power of artistic imagination to inform, inspire, engage, and motivate social action. And I continue to applaud state and municipal governments across the U.S. for embracing such collaborations.
0
99950
National Business Leaders Discuss Leveraging the Arts for Employee Diversity, Equity, and Inclusion
The Business Roundtable is part of a series of convenings Americans for the Arts hosts to gather insight and best practices from leaders in all sectors, and is designed to address the needs of businesses across industries looking to engage and retain a diverse workforce by incorporating the arts into their portfolios, and to strengthen and diversify their talent and their brand. The roundtable was bookended with an example of an arts-based experience that the Arts & Business Council of New York encourages the corporate community to employ in its approach to addressing DEI goals in thoughtful and innovative ways.
0
99926
Arts and Cultural Solidarity
For many artists, making art is a coping mechanism to find inner calm and some kind of understanding about a confusing, chaotic world. So how might art heal our world? How might the artist become the healer?
0
public://Solidarity Cup Photo.jpg

Pages