Blog Posts for Arts Marketing

Thank you to the many people who have been blog contributors to, and readers of ArtsBlog over the years. ArtsBlog has long been a space where we uplifted stories from the field that demonstrated how the arts strengthen our communities socially, educationally, and economically; where trends and issues and controversies were called out; and advocacy tools were provided to help you make the case for more arts funding and favorable arts policies.

As part of Americans for the Arts’ recent Strategic Realignment Process, we were asked to evaluate our storytelling communications platforms and evolve the way we share content. As a result, we launched the Designing Our Destiny portal to explore new ways of telling stories and sharing information, one that is consistent with our longtime practice of, “No numbers without a story, and no stories without a number.”

As we put our energy into developing this platform and reevaluate our communications strategies, we have put ArtsBlog on hold. That is, you can read past blog posts, but we are not posting new ones. You can look to the Designing Our Destiny portal and our news items feed on the Americans for the Arts website for stories you would have seen in ArtsBlog in the past.

ArtsBlog will remain online through this year as we determine the best way to archive this valuable resource and the knowledge you’ve shared here.

As ever, we are grateful for your participation in ArtsBlog and thank you for your work in advancing the arts. It is important, and you are important for doing it.


Miriam King

Champions of Change Makers: Follow Your Leader

Posted by Miriam King, Dec 15, 2021 0 comments


Miriam King

Read on for takeaways from the November Arts Marketing Coffee Chat “Champions of Change Makers: Follow Your Leader,” where senior marketing leaders explored how to reaffirm purpose and passion for their work as leaders of change-making in the arts.

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Dr. Melissa Akaka

Three Insights Tools for Increasing Audience Engagement

Posted by Dr. Melissa Akaka, Oct 29, 2021 0 comments


Dr. Melissa Akaka

In the recent Arts Marketing Coffee Chat entitled “Research & Data: What Do You Need?” I shared the process for how arts organizations can address a specific a business problem by identifying data that an organization has or needs, which can provide insights into developing an effective solution. 

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Kristie Swink Benson

Maintaining and Cultivating New Audiences During COVID-19 and Beyond

Posted by Kristie Swink Benson, Aug 24, 2021 0 comments


Kristie Swink Benson

Breaking down barriers for our audiences to engage with our organization should be a top priority as we navigate today’s ever-changing landscape. Our new and existing audiences will thank us with continuous support, which helps us thrive as arts organizations. 

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Dr. Brea M. Heidelberg

You Need a Community to Build Your Community

Posted by Dr. Brea M. Heidelberg, Jun 22, 2021 0 comments


Dr. Brea M. Heidelberg

The work of rebuilding community, or building community with new partners, cannot be done in isolation. Establishing a strong foundation by choosing to repair or deepen engagement with a specific community and focusing on what’s important to that community, not just your organization’s bottom line, is work best done with others.

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Sheri Chaney Jones

Six Steps to Building a More Sustainable Organization

Posted by Sheri Chaney Jones, Apr 27, 2021 0 comments


Sheri Chaney Jones

How can arts organizations ensure that the maximum benefits accrue to all aspects of your operations, beneficiaries, and stakeholders, regardless of what external forces come into play? Here are six ways that you can lay the groundwork for successful performance management initiatives and work toward long-term sustainability in 2021.

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Mr. Tom O’Connor

Shifts for Arts Marketers in 2021

Posted by Mr. Tom O’Connor, Feb 23, 2021 0 comments


Mr. Tom O’Connor

Over the past year, arts marketing as a discipline has weathered as many changes as the industry we support. From the work that we do, to the roles that we occupy within organizations, and the ways that we relate to one another—everything is in the process of evolution right now.

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