Many organizations approach writing a marketing/advertising plan like a deer in headlights. But, it’s really not that hard! You just need to ask (and answer) the right questions. 

Do you want to wow your donors and secure more funding? Arts programs that consistently attract more funding intentionally combine evaluation results with stories to inspire action.

What can we, as arts marketers, learn from sports marketers about how they cultivate a culture of fandom? How can we benefit from thinking about our patrons as fanatics?

Arts marketers, if you’ve never used the online design platform Canva, then you need to change that—starting today! Here are five reasons why.

How many of us are walking a line at our jobs between being an arts marketer, or not? Nowadays it seems as if dual and blended roles are becoming increasingly the norm for all except the largest arts and cultural organizations.

Participating in a special marketing initiative for Pennsylvania arts administrators gave our organization the tools we needed to expand our reach and strengthen our storytelling strategies.