Women Becoming Leaders Starts with Empowering Themselves to be Leaders

Posted by Flora Maria Garcia, Oct 23, 2018 0 comments

I still find that women have difficulty being heard—the old story: a woman makes a key point in a group meeting, nobody reacts; a man follows with the same point and everyone thinks it’s a good idea. I’ve seen savvy women handle that one by circling back and thanking the man for reiterating her point. Women often get rolled over by men in discussions because they are bigger, louder, more aggressive where women tend to be more deferential. Faced with such an instance, I stopped talking, held up my hand to visually stop the grandstanding, looked at the director in the eye, and asked him to refrain from talking over me so that I could finish my point—he did. Women often start statements by apologizing—and continue to do so throughout their commentary. STOP THAT. Julia Child once said, “Never apologize, and carry on.” The first step in women becoming leaders is empowering themselves to be leaders.

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Should You Be Letting It Go?

Posted by Julie Fossitt, Oct 19, 2018 0 comments

As I was preparing for my presentation at the upcoming National Arts Marketing Project Conference, I interviewed a number of bloggers, digital media experts, marketers, and influencers to get their take on the highs and lows of using social influencers to promote your products and experiences. 

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Social Media in an Arts Marketer’s Promotional Toolkit

Posted by Fran Hanold, Oct 19, 2018 0 comments

Social media has become a bona fide and critical component of the customer path to purchase—and arts marketers are taking advantage, successfully using social media to make their organizations more relatable, promote upcoming shows or exhibits, and gain memberships with special announcements and behind-the-scenes content.

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Leadership from the Sidelines

Posted by Ms. Martha Richards, Oct 19, 2018 0 comments

Twenty-five years ago, I left my job as the Managing Director of a regional theatre and started WomenArts. I deliberately moved from the center track to the sidelines because I wanted to work with women artists. They were the ones I loved the most—especially women artists of color and lesbian artists. They were the reason I had originally gone into the arts, and I had felt their absence during my 20 years in mainstream arts organizations. WomenArts mainly serves independent and community-based artists, and it puzzles me that they are so often ignored in discussions about gender parity or cultural policy. I am thrilled that more women are moving into leadership roles in major arts organizations, and I am sure they will have a positive impact. But we need to face the fact that there are not enough jobs to go around at those institutions. Even if we had women leading every major arts organization in the U.S., there would still be thousands of unemployed or under-employed women artists.

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Engaging the Deaf/disability community: A Marketer’s Exploration

Posted by Ms. Beth Prevor, Oct 18, 2018 0 comments

My recent foray into professional arts marketing shows me that there’s much we can learn from each other on ways to link historically overlooked and disenfranchised communities with the mainstream theater communities who want to invite them in.

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Expanding Audience Connections

Posted by Jill Jacobs, Oct 18, 2018 0 comments

Arts organizations often find a delicate balance in planning a season that generates necessary revenue and attendance, while still being driven by a meaningful purpose. The ultimate goal is to provide opportunities rooted in a place of purpose, guided by your mission, that have the ability to reach a largest possible range of individuals.

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