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National Arts Marketing Project Kicks Off Second Pennsylvania Cohort

Thursday, June 28, 2018

Americans for the Arts, the leading organization for advancing the arts and arts education in America, is pleased to announce the second cohort of the Arts Marketing and Audience Engagement in the 21st Century: Building the Capacity of Pennsylvania’s Cultural Sector, a new, five-year initiative to strengthen and advance the arts marketing and audience engagement skills of Pennsylvania-based arts and cultural professionals. The second cohort of participants started their three-day bootcamp today!

Developed by Americans for the Arts in partnership with the Pennsylvania Council on the Arts, the initiative is designed to tackle the issue of declining arts participation in Pennsylvania through skill-building in the areas of arts marketing and audience engagement. The training aims to assist and strengthen Pennsylvania arts and cultural organizations—particularly those within diverse communities—in attracting and retaining expanded audiences.

Following an intensive three-day boot camp June 28-30 at the Greater Pittsburgh Arts Council in Pittsburgh, PA, all Cohort 2 participants will be required to participate in four in-person trainings and five virtual trainings, as well a special preconference event at the annual National Arts Marketing Project (NAMP) Conference in Seattle Nov. 9-12. While the bulk of training will take place in the first year, in the second year all Cohort 2 participants will shift from trainees to mentors for the next cohort.

This year's cohort includes arts leaders and marketing professionals from The Westmoreland Museum of American Art, Attack Theater, BLOOM Collaborative, City Theatre Company, Rivers of Steel, 1Hood Media, Arts & Education at the Hoyt, Barrio Alegria, Bottle Works on Third Avenue, Casey Droege Cultural Productions, Community Arts Center of Cambria County, Erie Dance Consortium, George Junior Republic in Pennsylvania, Indiana University of Pennsylvania's Lively Arts, Mattress Factory, Office of Public Art, Pennsylvania Rural Arts Alliance, Quantum Theatre, Texture Contemporary Ballet, and Touchstone Center for the Arts.

“The arts today are more important than ever, whether as a contributor to the development of well-rounded youth, as a partner in community development, or as an economic driver,” said Robert L. Lynch, president and CEO of Americans for the Arts. “Arts organizations thrive in today’s constant state of evolution when they have the marketing tools and skills to reach both the broad audiences—which bring purchasing power and income—or the targeted audiences that become partners in positive community change. This landmark program will prepare Pennsylvania arts organizations to compete and prosper in our 21st century.”

“We are excited to see the program continuing to build as cohort 2 begins,” said Pennsylvania Council on the Arts Executive Director Karl Blischke. “AMAE21 aims to help Pennsylvania arts and cultural organizations adeptly strengthen and sustain themselves, and to equip them with the ability to quantify and illustrate their contributions to their communities and the economy.”

2018 Profile of Local Arts Agencies - Survey Instrument

Copy of the 2018 LAA Profile survey instrument intended as reference material.

Copy of the 2018 LAA Profile survey instrument intended as reference material.

Sample Document
Americans for the Arts
50
File Title: 
2018 Profile of Local Arts Agencies - Survey Instrument
Publisher Reference: 
Americans for the Arts
Sample Document
Is this an Americans for the Arts Publications: 
Yes
2018

2018 M+R Benchmarks Study

This study contains data about online fundraising, advocacy, and marketing. Here are a few few highlights:

  • The study includes data from 154 nonprofit participants across nine sectors, covering key metrics for email, website traffic, social media, digital advertising, and more.
  • Overall online revenue increased by 23% in 2017; email-driven revenue kept pace, with 24% growth.
  • Monthly revenue growth was particularly impressive: a 40% increase over 2016.
  • The average retention rate for online donors was 38%.
  • Digital ad spending increased by 24%, and this year, for the first time, we were able to report benchmark metrics for return-on-ad-spend, including display, social media, and search ads.
  • Desktop users accounted for half of all nonprofit website traffic—and over two-thirds of all donations. But mobile usage is growing fast as a proportion of overall traffic.
  • Each post a nonprofit made on Facebook only reached 7% of its fans in 2017 (and we have a LOT more to say about social media engagement).

This study contains data about online fundraising, advocacy, and marketing.

Report
M+R
118
Monday, January 1, 2018
Publisher Reference: 
M+R
Research Abstract
Image Thumbnail of Pub Cover: 
2018

2017 Video in Business Benchmark Report

As businesses increase investments in video, it’s import-ant to have relatable benchmarks to evaluate success and identify opportunities. That’s why we’ve introduced the first Video in Business Benchmark Report analyzing the trends of businesses using video to support their marketing and sales efforts. These findings are based on first-party data collected from the Vidyard video platform from more than 500 businesses and over 600 million video streams within the last 12 months.

Data associated with companies that produce video as their primary business and those who monetize their video content has been omitted from this report. This data is also supplemented with findings from the Video Content Marketing Benchmark Study conducted by Demand Metric and Vidyard in October 2016. [Introduction, p.2]

This report shares trends from analyzing data colleced from Vidyard video platform of more than 500 businesses over 600 million video streams in the year 2016.

Report
Vidyard
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Sunday, January 1, 2017
Research Abstract
Image Thumbnail of Pub Cover: 
2017
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Help, I’m Marketing and I Can’t Get Up

Posted by Ms. Norah G. Johnson, Mar 22, 2018 0 comments

How many of us are walking a line at our jobs between being an arts marketer, or not? Nowadays it seems as if dual and blended roles are becoming increasingly the norm for all except the largest arts and cultural organizations.

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