Blog Posts for professional development

Room to Breathe and Grow: The Executive Leadership Forum at Sundance

Posted by Mr. Lawrence Brad Anderson, Jan 15, 2019 0 comments

I have had the honor and pleasure of attending Americans for the Arts’ Executive Leadership Forum (ELF) three times in the last eight years. Without a doubt, these experiences have provided the best leadership and professional development in my life. The ELF is an opportunity for executive directors in the arts and culture field to come together for the opportunity of deep learning, reflection, and planning, all aimed at advancing the arts at the local level. Having several days to reflect, retreat, connect, and celebrate with colleagues who “get it” is a tremendous bonus that is both restorative and empowering. The quality of content carefully prepared by the Americans for the Arts staff helps ensure that each ELF provides the enrichment and reflection necessary to equip local arts leaders in what is often a busy and demanding life. The attention to detail and advanced reading material helps set the stage for a great learning opportunity.

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The Art of Relationships

Posted by Dr. Daryl Ward, Oct 31, 2018 0 comments

As my time on Americans for the Arts’ Arts Education Council winds down, I’m given to reflecting on the power of “art-relationships.” Over the past three years, these relationships not only have benefitted me on a personal/social level, but also have elevated my professional expectations and performance. I’m grateful for the people I’ve met on the Arts Education Council, I’m honored to call them friends, and I’m appreciative that they’ve made me a more successful arts administrator. With my final council post for ARTSblog, I thought I’d share some insights I’ve learned as they relate to developing professional connections.

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Should You Be Letting It Go?

Posted by Julie Fossitt, Oct 19, 2018 0 comments

As I was preparing for my presentation at the upcoming National Arts Marketing Project Conference, I interviewed a number of bloggers, digital media experts, marketers, and influencers to get their take on the highs and lows of using social influencers to promote your products and experiences. 

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Social Media in an Arts Marketer’s Promotional Toolkit

Posted by Fran Hanold, Oct 19, 2018 0 comments

Social media has become a bona fide and critical component of the customer path to purchase—and arts marketers are taking advantage, successfully using social media to make their organizations more relatable, promote upcoming shows or exhibits, and gain memberships with special announcements and behind-the-scenes content.

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Engaging the Deaf/disability community: A Marketer’s Exploration

Posted by Ms. Beth Prevor, Oct 18, 2018 0 comments

My recent foray into professional arts marketing shows me that there’s much we can learn from each other on ways to link historically overlooked and disenfranchised communities with the mainstream theater communities who want to invite them in.

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Expanding Audience Connections

Posted by Jill Jacobs, Oct 18, 2018 0 comments

Arts organizations often find a delicate balance in planning a season that generates necessary revenue and attendance, while still being driven by a meaningful purpose. The ultimate goal is to provide opportunities rooted in a place of purpose, guided by your mission, that have the ability to reach a largest possible range of individuals.

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