I am both a businessperson and an artist, which helps expand my perspective and set my business apart. The challenge, on the business side, is that because profit motive is the driving force, the most creative work often doesn't receive the recognition or appreciation it deserves from businesses. The tendency for most businesses is to stick to a proven, profit-driven formula. I'm not saying that profit-driven formulas are wrong, but we should also be allowing room for creativity, innovation and growth—not just in the arts, but in every aspect of business. Businesses should want to hire creative people, people who can create solutions without predefined answers. We need businesses to understand that the arts can and will help them achieve their objectives—even if those objectives are not always related to the arts. We need to frame the arts in a way that businesses can find value in them as well. Having this business background helps me be a better advocate for the arts.

Arts education certainly doesn’t have to (and really shouldn’t) end after high school. At least that’s our belief at COCAbiz, the arts-based business training division of COCA-Center of Creative Arts in St. Louis. COCAbiz provides immersive arts-based training, programming, and consulting for business professionals. We are constantly exploring how to unlock creative energy and build skills to meet today’s business challenges by providing leaders with new tools, techniques, and perspectives from the arts. COCA’s Executive Director, Kelly Pollock, wrote about COCAbiz for Americans for the Arts back in 2011, suggesting “businesses might be more innovative and achieve greater success when they give their employees all of the tools that the arts and the creative process have to offer.” She’s right. As we round out our first decade of COCAbiz, we have learned that arts learning is powerful and needed with business professionals. In a world where automation and technological dependence are becoming the norm, human creativity still reigns as the ultimate competitive advantage.

First launched in 2012, the pARTnership Movement is a program and online platform of Americans for the Arts which demonstrates that by partnering with the arts, businesses can gain a competitive edge. Over the past seven years, Americans for the Arts has developed toolkits, shared stories of success, published how-to workbooks to engage employees, and continued to celebrate America’s best businesses supporting the arts—all for the purpose of supporting the work of local arts organizations and businesses as they seek to build creative relationships. Our goal has always been two-fold: build the capacity of the arts field to cultivate and sustain mutually beneficial partnerships with business; and make the case to businesses why partnering with the arts is good for their people, their companies, and their communities. We are pleased to introduce a new pARTnership Movement website to help us (and you) further this work.