Blog Posts for connect

Should You Be Letting It Go?

Posted by Julie Fossitt, Oct 19, 2018 0 comments

As I was preparing for my presentation at the upcoming National Arts Marketing Project Conference, I interviewed a number of bloggers, digital media experts, marketers, and influencers to get their take on the highs and lows of using social influencers to promote your products and experiences. 

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Social Media in an Arts Marketer’s Promotional Toolkit

Posted by Fran Hanold, Oct 19, 2018 0 comments

Social media has become a bona fide and critical component of the customer path to purchase—and arts marketers are taking advantage, successfully using social media to make their organizations more relatable, promote upcoming shows or exhibits, and gain memberships with special announcements and behind-the-scenes content.

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Engaging the Deaf/disability community: A Marketer’s Exploration

Posted by Ms. Beth Prevor, Oct 18, 2018 0 comments

My recent foray into professional arts marketing shows me that there’s much we can learn from each other on ways to link historically overlooked and disenfranchised communities with the mainstream theater communities who want to invite them in.

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Expanding Audience Connections

Posted by Jill Jacobs, Oct 18, 2018 0 comments

Arts organizations often find a delicate balance in planning a season that generates necessary revenue and attendance, while still being driven by a meaningful purpose. The ultimate goal is to provide opportunities rooted in a place of purpose, guided by your mission, that have the ability to reach a largest possible range of individuals.

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Striving for Positive Change through Arts Programming

Posted by Ms. Sarah Rucker, Oct 18, 2018 0 comments

An honest, unreserved commitment to community collaboration brings healing and positive growth. If your arts organization feels like their outreach and engagement is not as successful as they had hoped, remember these four key approaches to bring you back to the root of meaningful arts programming. 

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Challenging Teaching Norms: A New Art History Curriculum

Posted by Kayleigh Bryant-Greenwell, Oct 17, 2018 0 comments

In the rise of a socially-conscious zeitgeist, a spectrum of practices across the vast catalog of art institutions and programming have come into question, specifically around the issues of representation and equity. From hiring policies to curation, art audiences are demanding more inclusive narratives. Often our digital platforms provide the unfortunate circumstance of sustaining a highly contentious environment around these conversations. A common response across many institutions has been to remain steadfast and inflexible in questionable practice, as opposed to considering the validity of such cultural objections. But some institutions have found a way to respond to the current state of cultural criticism in more productive ways. 

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