Blog Posts for connect

A Perspective on Accessibility

Posted by Ms. Beth Prevor, Oct 17, 2017 0 comments

I’ve long held that audiences with disabilities, including deaf audiences, would benefit from being considered from a marketing perspective and understood from a multi-cultural standpoint, rather than a strictly legal requirement/service perspective.

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Engaging a Mid-Size Community with Digital Content

Posted by Colleen Cook, Oct 16, 2017 0 comments

When you work for a non-profit arts organization outside of a metropolitan area, it’s easy to fall into the mindset that what works for the big organizations won’t work for you—even when you know your mission is BIG.

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This is Not Your Grandmother’s Arts Scene.

Posted by Ruby Lopez Harper, Oct 16, 2017 0 comments

Or maybe it is? Or maybe it isn’t. The challenge that arts marketers face is navigating the changing landscape and being mindful of the identity and personality of the organization balancing against welcoming the whole community.

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Do we want to foster the arts or do we want to foster creativity?

Posted by Joanna Chin, Oct 13, 2017 0 comments

Way before immersive theater or virtual reality were trendy, Robert E. Gard spoke to the idea of an experience that is creatively valuable because the experience of the “audience” becomes the story itself. We see this in role-playing games like Dungeons and Dragons, as well as new forms of immersive theater like Sleep No More or Then She Fell, in which the experience of participating becomes its own creative energy. I think these creative endeavors resonate with people because they are grounded in each participant’s lived experience (rather than universal plots or a reflection of someone else’s perspective) and, as such, they cannot help but be authentic. 

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Arts Education Helps Train Tomorrow’s Workforce: A strong arts education helps prep kids for the future

Posted by Mari Horita, Oct 12, 2017 0 comments

To build the workforce of tomorrow, let’s invest in arts education for our youth today. Studies show that early arts engagement for students from low socio-economic backgrounds significantly increases their likelihood of college attendance and graduation. Increased graduation rates lead to increased employability, and studies also show these students demonstrate increased volunteerism and political participation. Exposing young people from all backgrounds to the arts is an investment not only in their future, but in a collective future with an employed and engaged next generation.

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UPDATED! Top 10 Reasons to Support the Arts for National Arts & Humanities Month

Posted by Randy I. Cohen, Oct 02, 2017 0 comments

October is National Arts & Humanities Month, a time to celebrate and champion the arts locally and nationally. The arts are fundamental to our humanity. They ennoble and inspire us—fostering creativity, goodness, and beauty. The arts bring us joy, help us express our values, and build bridges between cultures. The arts are also a fundamental component of a healthy community—strengthening them socially, educationally, and economically—benefits that persist even in difficult social and economic times. The effective arts advocate needs a full quiver of case-making arrows to articulate the value of the arts in as many ways as possible—from the passionately inherent to the functionally pragmatic. To help fill your quiver, I offer an updated Top 10 Reasons to Support the Arts.

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