Earlier this year, I was invited by the Utah Cultural Alliance and Utah Division of Arts and Museums in Salt Lake City for a professional development convening to present on the pARTnership Movement, a campaign by Americans for the Arts to teach business and cultural leaders alike how arts and culture can offer businesses, through pARTnership, a competitive edge. With over 50 executive directors and marketing staff in the room, my aim was to communicate that arts and business pARTnerships can look like so much more than a transactional relationship. I've often heard (and experienced as an arts fundraiser), “Why can’t they [the businesses] just give more cash? We need cash.” While the need for cash is real, our approach with the pARTnership Movement is broader.

Almost exactly four years ago now, we at Golden Artist Colors embarked on a collaborative process to develop a new Vision Statement for our business. What emerged through this process was a collective vision that was much greater and much more audacious than anything we could have imagined for ourselves. Our vision wasn’t to beat any other manufacturer or supplier in our industry, but to ask our peer companies to join forces and, together, help us create more abundance in the arts for every one of us to grow. The art materials industry is an enormously powerful, committed, and connected community of the arts. It is important to share some thoughts of what I think this can mean for all of us to raise the value of the arts and, in doing so, clearly benefit the future and well-being of our industry—not only ours but across the private sector. 

Earlier this month, I was thrilled to spend three days in Aspen, Colorado to experience a rich diet of intellectual dialogue, immersion in unspoiled nature, and innumerable opportunities to discuss and debate the critical role that business plays in society. As both an academic and CSR (corporate social responsibility) practitioner, the experience provided an opportunity for me to reflect on the history of the Aspen Institute as well as my personal role in understanding and teaching the many dimensions of how the private sector can be a positive catalyst for societal change. The experience also reminded me that business has played a critical role in supporting and promoting the arts in America. Although we cannot re-create the context, inspiration, and leadership that led to the creation of the Aspen Institute, we can all be pioneers in encouraging new models of corporate cultural responsibility where the arts enjoy secure and sustainable support from the private sector.