Blog Posts for arts marketing

Help, I’m Marketing and I Can’t Get Up

Posted by Norah G. Johnson, Mar 22, 2018 0 comments

How many of us are walking a line at our jobs between being an arts marketer, or not? Nowadays it seems as if dual and blended roles are becoming increasingly the norm for all except the largest arts and cultural organizations.

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Customer Retention is Broken. Here's How to Fix It.

Posted by Kate Mroczkowski, Nov 06, 2017 0 comments

Content sponsored by Spektrix.

For arts organizations, retaining customers means building a core audience who are loyal, will take risks with you and in general are easier to sell to. These customers are also more likely to support your organization with donations.

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Arts and Cultural Solidarity

Posted by Erika Juran, Oct 20, 2017 0 comments

For many artists, making art is a coping mechanism to find inner calm and some kind of understanding about a confusing, chaotic world. So how might art heal our world? How might the artist become the healer?

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Questions to Begin a Conversation about (Re)Designing Your Organization for Equity

Posted by Mr. Ryan Antony Nicotra, Oct 19, 2017 0 comments

As we approach the upcoming National Arts Marketing Project Conference in Memphis, I’m excited to enter a new conversation about the possibilities for our sector that can be unlocked by embracing a designer’s mentality to address the critical need to diversify our audiences, our leadership, and our organizations.

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