Blog Posts for arts marketing

Marketing New Works: Making the Unfamiliar, Familiar

Posted by Meghan K Randolph, Nov 20, 2018 0 comments

The words “new play” or, even more so, “new musical” tend to strike excitement in the hearts of artistic directors, terror in the hearts of managing directors, buzzworthy glee in the hearts of funders, and, unfortunately, hesitancy in the hearts of audiences.

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How CRM Can Help You Outperform National Arts Industry Revenue Benchmarks

Posted by Paul Miller, Nov 06, 2018 0 comments

Content presented by PatronManager.

In economic news, we sometimes hear that the arts aren’t doing so well. So, how can your arts organization defy this trend and become a sustainable entity for years to come? I have three letters for you: CRM.

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Should You Be Letting It Go?

Posted by Julie Fossitt, Oct 19, 2018 0 comments

As I was preparing for my presentation at the upcoming National Arts Marketing Project Conference, I interviewed a number of bloggers, digital media experts, marketers, and influencers to get their take on the highs and lows of using social influencers to promote your products and experiences. 

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Social Media in an Arts Marketer’s Promotional Toolkit

Posted by Fran Hanold, Oct 19, 2018 0 comments

Social media has become a bona fide and critical component of the customer path to purchase—and arts marketers are taking advantage, successfully using social media to make their organizations more relatable, promote upcoming shows or exhibits, and gain memberships with special announcements and behind-the-scenes content.

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Engaging the Deaf/disability community: A Marketer’s Exploration

Posted by Ms. Beth Prevor, Oct 18, 2018 0 comments

My recent foray into professional arts marketing shows me that there’s much we can learn from each other on ways to link historically overlooked and disenfranchised communities with the mainstream theater communities who want to invite them in.

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