Blog Posts for arts marketing

Truth, Trust, and Transparency: Basic Tools in the Sharing Economy

Posted by Jennifer Edwards, Oct 20, 2015 0 comments

Call it collaborative consumption, the peer economy, or the sharing economy- all titles describe the force that is disrupting business as usual and carving space for some of the most unique and lucrative independent ‘businesses’ of the time. From E-bay to Lyft and from Airbnb to Taskrabbit companies are leveraging their futures on the crazy idea that people will trust other humans, often more readily than they do the brick and mortar façades of organizations. One may think this would be good news for arts organizations that, after all, traffic in things that are purely human – humanly devised, made, and delivered. And yet, the arts have aligned themselves so rigidly with outdated business structures that it’s a daunting task to do what should come naturally – build trusting relationships with our communities through being truthful and transparent with our work. 

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Your users are telling you so much. Are you listening?

Posted by Mr. Yosaif Cohain, Oct 20, 2015 0 comments

Your users are telling you that your website is broken. They’re telling you what content they like and what they don’t. They tell you who they are and what they need. They’re even telling you how to prioritize your web initiatives. You have their stories and the ability to listen to them. Those stories, of course, are contained in your data.

Web analytics is often defined and accepted as measurement and reporting – numbers that tell us about traffic volumes and website performance. Although measurement is one of the more powerful components of digital (the ability to cheaply measure things in fine detail, with high accuracy, and in a real-time basis should not be overlooked), that on its own does not define analytics.

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Winning the Talent War

Posted by Mr. Damian Bazadona, Oct 20, 2015 0 comments

Every empty seat in a theatre isn't simply lost revenue; it's a lost opportunity to tackle one of the biggest challenges we can expect to face in the arts and culture business today - talent development.

I am not an expert by any means on the process or state of arts funding in America, but I can clearly see the dysfunction in our government at all levels. In today’s education system, there is a significant lack of equity regarding access to a quality arts education, often due to the location of the school. 

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Contextual Marketing: There's a New King in Town

Posted by David Dombrosky, Oct 19, 2015 1 comment

Context is king.  I know, I know.  You thought content was king. Nope, it’s context.

It’s an honest mistake.  Content is incredibly important to arts marketing.  But context makes sure that we’re getting the right message (and content) to the right patrons via the right medium at the right time.

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Audiencentric Execution for the Future!

Posted by Shoshana Fanizza, Oct 19, 2015 1 comment

The theme for this year's NAMP Conference is Lift Off! We will be exploring a variety of new techniques and technologies for audience building and obtaining more overall support of our organizations and the arts in general. Before we can Lift Off!, it is wise to look back over the year-to-date and see what has been occurring in order to create our checklist to get ready for Lift Off!

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Prepare for Lift Off: Welcome to our 2015 Arts Marketing Blog Salon

Posted by Laura Kakolewski, Oct 19, 2015 0 comments

Salt Lake City, Utah is the home of this year’s National Arts Marketing Project (NAMP) Conference: Lift Off. You can look forward to exploring digital marketing strategy, audience engagement and retention, brand loyalty, gamification, and experiential marketing, just to name a few.

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