Blog Posts for arts marketing

Get to Know Your Audience: A Human-Centered, Data-Driven Approach

Posted by Devon Virginia Smith, Oct 17, 2018 0 comments

To communicate effectively, it really helps to know who you’re communicating with. As an arts marketer communicating on behalf of an organization, audience research is one of the most important tools we have to understand who our audiences are and what they want.

Read More

The Case for Comprehensive Marketing Planning; and/or, Know Your Consumer—or Else

Posted by Mark Cardwell, Oct 17, 2018 0 comments

Comprehensive marketing planning will help you know your consumers better, which will help you maintain deeper connections and relationships with them. The process, while rigorous, provides the best way forward to understanding all the issues surrounding marketing efforts.

Read More

The Arts Experience and Reducing Audience Churn

Posted by Judith H. Dobrzynski, Oct 16, 2018 0 comments

If you could attract neophyte audience members and get them to return by buying them a glass of wine, wouldn’t you do it? And if it was even easier to get them to the next step, becoming regulars—say, all it took was greeting them by name—wouldn’t you do that?

Read More

Taking Down Practical Hurdles

Posted by Judith H. Dobrzynski, Oct 16, 2018 0 comments

Try taking a youngster to a museum. It’s not easy. Where will you put the stroller? What about the crackers and the Cheerios? Such practical thoughts, and others like them, run through the minds of people who are interested in participating in the arts—but haven’t yet committed.

Read More

The Road to Participation: Countering Misperceptions

Posted by Judith H. Dobrzynski, Oct 16, 2018 0 comments

Reviewing theoretical and data-driven research, along with practical experiences from arts organizations over the past 10 years, The Wallace Foundation and its partners have developed a much better understanding of the reasons people choose to go, or not to go, to an arts performance or exhibition. The decision is not a simple case of yes or no.

Read More

Getting your Priorities Straight

Posted by Ms. Kate Brandt, Oct 15, 2018 0 comments

Every new season at a performing arts organization is like a road trip to a new destination. We’re experienced enough after taking these trips for years to know how to prepare and what to pack. But since the trip changes every year, there are still plenty of adventures (and challenges) to be had. 

Read More

Pages