For Arts Professionals in the Know
It might seem a little bit intimidating. You have enough on your plate -- do you really need to be figuring out yet another way to create targeted content? Actually, yes. You have more power at your disposal with LinkedIn than you might realize.
Let’s travel back to a simpler time, shall we? It’s November 6, 2007, and Facebook has just launched something called Pages. Now, companies can have an official presence on the network, just like real people! The first day, 100,000 Pages launch, with brands from Coca-Cola to Verizon and Blockbuster getting onboard. In the years afterward, millions of companies raced to build up audiences they can reach directly and on-demand, through the sheer magic of social media.
Following the January 27 executive order signed by President Trump that bans travel from seven Muslim-majority countries, several cultural institutions and groups have issued statements of solidarity with those immediately impacted in their community. Others, like the Getty, have emphasized the potentially severe impact on scholarly exchange, while Studio Libeskind stated that it is “actively boycotting companies that support the current administration’s policies.”
At an annual growth rate of 30%, Snapchat is now the platform of choice for innovative companies looking for a way to capture the attention of ad-wary teenage and millennial users (eMarketer). Measuring campaigns by the following Snapchat metrics can help brands determine how well each branded or brand sponsored Snap or Story is performing (and how to optimize campaigns in the future).
Podcasts are steadily growing in popularity (thanks Serial) and yet I’m still surprised by the amount of people who turn their noses up at them, or assume they’re just another form of “boring talk radio.” There’s a reason the act of oral storytelling is as old as human language itself, after all. It’s a form of communication that can still capture our attention and keep us engaged despite the countless other forms of stimulus we face at every moment.
On November 11-14, over 600 arts marketers came together in Austin, Texas to explore the latest arts marketing strategies through the lens of this year's Conference theme, Fueling Change. Attendees shared new models, swapped ideas, and deepened connections. Topics explored the latest in digital marketing, social media, revenue generation, audience engagement, innovation, and more.
If you’ve ever tried to build classic flat pack furniture without that special screwdriver, you know how important the right tool can be. For social media managers, knowing the right tools and the best apps can make all the difference between a successful campaign and a mediocre one.
Artists are the most talented, hard-working people I know. So why are they perennially exhausted, broke, and overwhelmed?
Thank you for choosing this life which can be hard. And hard to explain.
How can diversity be re-imagined in the Trump era to give it political and legal resonance in the coming years?