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1330 ITEMS FOUND

Customer Retention is Broken. Here's How to Fix It.

Posted by Kate Mroczkowski, Nov 06, 2017 0 comments

Content sponsored by Spektrix.

For arts organizations, retaining customers means building a core audience who are loyal, will take risks with you and in general are easier to sell to. These customers are also more likely to support your organization with donations.

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Arts and Cultural Solidarity

Posted by Erika Juran, Oct 20, 2017 0 comments

For many artists, making art is a coping mechanism to find inner calm and some kind of understanding about a confusing, chaotic world. So how might art heal our world? How might the artist become the healer?

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Questions to Begin a Conversation about (Re)Designing Your Organization for Equity

Posted by Mr. Ryan Antony Nicotra, Oct 19, 2017 0 comments

As we approach the upcoming National Arts Marketing Project Conference in Memphis, I’m excited to enter a new conversation about the possibilities for our sector that can be unlocked by embracing a designer’s mentality to address the critical need to diversify our audiences, our leadership, and our organizations.

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Please, Do Your Own Facebook Advertising

Posted by Joseph Yoshitomi, Oct 18, 2017 0 comments

Facebook’s changes suggest a general direction towards offering incentive for DIY advertising. Anyone who can send an email, shop on Amazon, or navigate around a basic spreadsheet can learn Facebook advertising basics by launching a campaign in under an hour.

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A Perspective on Accessibility

Posted by Ms. Beth Prevor, Oct 17, 2017 0 comments

I’ve long held that audiences with disabilities, including deaf audiences, would benefit from being considered from a marketing perspective and understood from a multi-cultural standpoint, rather than a strictly legal requirement/service perspective.

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Engaging a Mid-Size Community with Digital Content

Posted by Colleen Cook, Oct 16, 2017 0 comments

When you work for a non-profit arts organization outside of a metropolitan area, it’s easy to fall into the mindset that what works for the big organizations won’t work for you—even when you know your mission is BIG.

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This is Not Your Grandmother’s Arts Scene.

Posted by Ruby Lopez Harper, Oct 16, 2017 0 comments

Or maybe it is? Or maybe it isn’t. The challenge that arts marketers face is navigating the changing landscape and being mindful of the identity and personality of the organization balancing against welcoming the whole community.

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Send your constituents to NAMPC

Posted by Mr. Andrew M. Witt, Aug 22, 2017 0 comments

The case for sending a “NAMP Team” to the National Arts Marketing Project Conference to increase their marketing and advertising skill levels, which in turn will serve to attract and entertain more visitors and residents in your community.

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True Influence Isn’t About Follower Counts

On this episode of Marketing Smarts, Adobe's Mark Boothe (Head of Social Media, Adobe Experience Cloud) and Joe Martin (Head of Social Insights) focus on the topic of influencers. Hear how they know an influencer is a good match for the brand, how they measure the success of their influencer marketing efforts, and how they maintain a relationship with their influencer group all year round.

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