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Instagram for Creatives: Your Guide to Followers Likes and Growing Your Business

When it came to his lifestyle photography business, Jeff Mindell turned to Instagram to help build his brand. “As a photographer, Instagram is the obvious choice as a living, breathing online portfolio of my professional work,” he explained. But for creative professionals, Instagram is more than just an extension of their online portfolios. It’s a marketing and networking tool that can help build interest in their work.

Instagram is an amazing place to network, find inspiration, and engage with a community of like-minded creatives. It’s time to make Instagram work for your creative business.

E-Book
Jeff Mindell
49
File Title: 
Instagram for Creatives: Your Guide for Followers, Likes and Growing Your Business
Publisher Reference: 
Format Magazine
Research Abstract
Is this an Americans for the Arts Publications: 
No
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NAMP Resource Categories: 

The Psychology of the Perfect Marketing Video

Every company wants to create a viral video, but I’ve got some bad news for you. Even the best videos have no guarantee they’ll ever be as popular as the kid who got bit by Charlie, Dollar Shave Club or those gangster hamsters driving a Kia.

Just like in high school, popularity doesn’t always equal success. Luckily for you, successful videos do happen to have a couple things in common. To learn what those things are, check out the infographic below by Explainify. The advice is rooted in neuroscience, psychology and our personal experience working with hundreds of companies. With it, you’ll learn what your video should include so that you can drive maximum engagement and grow your business.

6 Steps to Creating the Perfect Marketing Video

Infographic
Eric Hinson
1
File Title: 
The Psychology of the Perfect Marketign Video
Publisher Reference: 
Entrepreneur
One Pagers
Is this an Americans for the Arts Publications: 
No
February 2017
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Inside the Mind of a Master Procrastinator

Video

Tim Urban knows that procrastination doesn't make sense, but he's never been able to shake his habit of waiting until the last minute to get things done. In this hilarious and insightful talk, Urban takes us on a journey through YouTube binges, Wikipedia rabbit holes and bouts of staring out the window -- and encourages us to think harder about what we're really procrastinating on, before we run out of time.
 

NAMP Resource Categories: 
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SUBMIT YOUR CONFERENCE PROPOSAL FOR #NAMPC 2017!

DEADLINE: MAY 8
Thursday, April 6, 2017

Memphis Rock 'n' Soul Museum

Americans for the Arts invites you to submit a session proposal for 2017 National Arts Marketing Project (NAMP) Conference, November 10–13. Submit your ideas, and then join us in Memphis on November 10-13, where  650+  arts leaders will explore how arts marketing and audience engagement can create a future that is promising, creative, and profitable.

NAMP is seeking proposals around this year's core themes:

  • YOU: What area(s) of expertise do I need to refine or expand? What new skill(s) do I need to learn to be effective in my individual career? What do I need to succeed?
     
  • YOUR WORLD: What information does the field need to navigate the current environment: What resources we can leverage? What best practices can we share? What new and fresh ideas can we replicate?
     
  • YOUR FUTURE: What is your vision for the future? What is your organization’s vision of the future? What is our collective vision for the future? How do we reach it? What barriers stand in our way?

Submit a Conference Session Proposal

Read the Submission Guidelines

A Brand's Narative- The Impact of Brand Storytelling

Consumers are actively seeking out brands who tell stories. They want to believe in a part of something bigger than the brand.This infopgraphic illustrates facts that shows the difference in traditional advertising vs. storytelling - from a consumer's point of view. 

This infographic, from PlayNetwork, illustrates the importance of brand storytelling, from the consumer’s viewpoint.

Infographic
PlayNetwork
1
File Title: 
A Brand's Narative- The Impact of Brand Storytelling
Publisher Reference: 
PlayNetwork
One Pagers
Is this an Americans for the Arts Publications: 
No
Image Thumbnail of Pub Cover: 
July 2014
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NAMP Resource Categories: 

Maz Jobrani - Why I Am Not a Terrorist

What's the best way to change perceptions? Tell jokes about the very thing you want to change. Maz Jobrani is an entrepreneur, comedian, actor, and now author whose Iranian roots are deeply embedded in everything he touches. Like George Lopez, or Chris Rock, his comedy and his heritage are intertwined with hilarious, thought provoking socio-political views. The former PhD candidate has broken comedy records, appeared on 24 alongside Kiefer Sutherland, and created the first Middle Eastern comedy tour (Axis of Evil). On Innovation Crush, Maz dishes on social responsibility, entrepreneurship, and how "be funny first" has been the secret to his success.

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The Comprehensive Guide to Content Promotion

So you just created a piece of content for lead generation -- congrats! While it’s tempting to go and celebrate, you’re not done just yet. You can’t just put a piece of content up on your website and hope that people will find it -- you’ve got to optimize that piece of content and actively promote it to your audience. But that’s where many of us get stuck. What else can we do to get people to notice -- and hopefully convert on -- that new piece of content you created? nerate More Leads Through Strategic Content Distribution

How to Generate More Leads Through Strategic Content Distribution

E-Book
Hubspot
25
File Title: 
The Comprehensive Guide to Content Promotion
Publisher Reference: 
Hubspot
Research Abstract
Is this an Americans for the Arts Publications: 
No
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NAMP Resource Categories: 

Influencer Marketing is the New King of Content

Influencer marketing has been around for decades but it was only recently that we started to see why it's such an integral part of content marketing. Traditional advertising and pretty much any form of marketing coming from a brand isn't relatable enough anymore. 

Influencer marketing has been around for decades but it was only recently that we started to see why it's such an integral part of content marketing. Traditional advertising and pretty much any form of marketing coming from a brand isn't relatable enough anymore. 

Infographic
Lauren Jung
1
File Title: 
Influencer Marketing is the New King of Content
One Pagers
Is this an Americans for the Arts Publications: 
No
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NAMP Resource Categories: 

Taking Branding Personal

Jess Weiner grew up consuming media cascaded with women who looked nothing like her. Even at a young age, the bullied performing arts enthusiast knew her life's work would be focused on image consciousness and empowerment. Fast forward to 2015 and that young girl has become a highly sought after media maven, consulting with the world's top brands on creatomg empowering interactions with today's women and young girls. In fact, for the past 9 years, Jess has served as Dove's Global Self Esteem Ambassador, leading programs and creative engagements aimed at the women the brand serves through its powerful messaging. On Innovation Crush, Jess breaks down the myths behind industry buzzwords like "authenticity" and "empowerment," how improv encourages her consulting, the hurdles of entrepreneurship, and sheds light on the creative craftsmanship that goes in to supporting the groups that brands promise to support.

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NAMP Resource Categories: 

Marketing for Artists 101

Video

Marketing for artists is extremely important, but sometimes artists don’t know what to do or where to start. This is not the only answer but it's my own thoughts and things I do for marketing myself and leading a successful career in the industry. My hopes is that by sharing what's worked for me, it'll affect others in a positive way.

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