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The Latino Experience in Museums: An Exploratory Audience Research Study

The fast growth of the Latino population in the Unit - ed States is a well-known fact, but most museums ac - knowledge that this growth is not reflected among their audiences. According to the National Endowment for the Arts’s Survey of Public Participation in the Arts (SPPA, the nation’s largest population survey of arts par - ticipation trends), cultural participation among Latinos is slowly growing. For example, the 2013 SPPA report shows that 14.5% of adults who visited an art museum identify as Latinos—an increase of just 0.2% from the 2008 report. Even though there are many general de - mographic studies about the participation of Latinos and other minority groups in museums and the arts (SPPA/NEA, 2013; Farrell, B. & Medvedeva, M., 2010; In- stitute of Museum and Library Services, 2008), there are few studies that focus specifically on the perceptions, motivations, and values of this population associated with museums and other cultural institutions (Betan- court, 2012; MPAC, 2008). Contemporanea’s primary motivation in conducting this study is to contribute to the field of museums and cultural institutions by deep - ening the discussion of audience diversification.

An in-depth understanding of the Latino experience in museums can help provide institutions with the foun- dation for strategic planning that supports long-term sustainability. This exploratory research study attempts to understand the drivers of engagement and the un- derlying factors that permeate the experience of Lati- nos at museums—any type of museum—with the goal of helping organizations to design experiences that are engaging and relevant for this important growing pop - ulation 1 . While there are important distinctions among the different types of museums that need to be consid- ered, our analysis focuses on commonalities and shared insights. Additional research and analysis may be useful in building on this research and highlighting those dif- ferences. Furthermore, while this study focuses on mu- seums, its implications are broader in reach and likely relevant for the cultural participation field in general. [Introduction, p. 1]

The fast growth of the Latino population in the United States is a well-known fact, but most museums acknowledge that this growth is not reflected among their audiences. An in-depth understanding of the Latino experience in museums can help provide institutions with the foundation for strategic planning that supports long-term sustainability. This exploratory research study attempts to understand the drivers of engagement and the underlying factors that permeate the experience of Latinos at museums—any type of museum—with the goal of helping organizations to design experiences that are engaging and relevant for this important growing population.

Report
Acevedo, Salvador and Madara, Monique
11
File Title: 
The Latino Experience in Museums: An Exploratory Audience Research Study
Publisher Reference: 
Contemporanea
Research Abstract
Is this an Americans for the Arts Publications: 
No
Image Thumbnail of Pub Cover: 
April 2015
namp preview image: 
NAMP Resource Categories: 

49 Creative Geniuses Who Use Blogging to Promote Their Art

Regardless of your passion, you’ll find someone in Leanne’s list you can use to inspire your own success.
Thursday, February 16, 2017
The Internet has turned selling creative work on its head. No longer can you simply get good at your craft and then find someone to champion you, manage you, or sponsor you.Want a publishing deal? You better have built a solid fan base for your work first. Want a chance at a record deal or even just make a decent side income from your work? You’ll need an engaged audience and good-sized list. For today’s artist, building a tribe is non-negotiable. But how?
 
Yes
NAMP Resource Categories: 
Source Name: 
SmartBlogger
Author Name: 
Leanne Regalla

How to Run LinkedIn Ad Campaigns: A Beginner's Guide

LinkedIn is a highly valuable tool to network with like-minded professionals.
Thursday, February 16, 2017

It might seem a little bit intimidating. You have enough on your plate -- do you really need to be figuring out yet another way to create targeted content? Actually, yes. You have more power at your disposal with LinkedIn than you might realize.

Yes
NAMP Resource Categories: 
Source Name: 
Hubspot
Author Name: 
Amanda Sibley

How Companies Will Use Social Media in 2017

2016 brought the "reachpocalypse," and much else besides. Here's what comes next for the embattled world of social media.
Thursday, February 16, 2017

Let’s travel back to a simpler time, shall we? It’s November 6, 2007, and Facebook has just launched something called Pages. Now, companies can have an official presence on the network, just like real people! The first day, 100,000 Pages launch, with brands from Coca-Cola to Verizon and Blockbuster getting onboard. In the years afterward, millions of companies raced to build up audiences they can reach directly and on-demand, through the sheer magic of social media.

Yes
Source Name: 
Fast Company
Author Name: 
Ryan Holmes

Cultural Institutions and Organizations Condemn Trump’s Travel Ban

Following President Trump’s executive order limiting travel from seven Muslim-majority countries, cultural groups and organizations have issued statements against the ban.
Thursday, February 16, 2017

Following the January 27 executive order signed by President Trump that bans travel from seven Muslim-majority countries, several cultural institutions and groups have issued statements of solidarity with those immediately impacted in their community. Others, like the Getty, have emphasized the potentially severe impact on scholarly exchange, while Studio Libeskind stated that it is “actively boycotting companies that support the current administration’s policies.”

Yes
Source Name: 
Hyperallergic
Author Name: 
Allison Meier

5 Snapchat Metrics You Need To Know

Snapchat is growing at an annual rate of 30%, making it ideal for marketing campaigns.
Thursday, February 16, 2017

At an annual growth rate of 30%, Snapchat is now the platform of choice for innovative companies looking for a way to capture the attention of ad-wary teenage and millennial users (eMarketer). Measuring campaigns by the following Snapchat metrics can help brands determine how well each branded or brand sponsored Snap or Story is performing (and how to optimize campaigns in the future).

Yes
Source Name: 
Mediakix
Author Name: 
Mediakix Team

6 Podcasts That Will Make You a Better Social Media Marketer

Here are six podcasts we recommend to get you started.
Thursday, February 16, 2017

Podcasts are steadily growing in popularity (thanks Serial) and yet I’m still surprised by the amount of people who turn their noses up at them, or assume they’re just another form of “boring talk radio.” There’s a reason the act of oral storytelling is as old as human language itself, after all. It’s a form of communication that can still capture our attention and keep us engaged despite the countless other forms of stimulus we face at every moment. 

Yes
NAMP Resource Categories: 
Source Name: 
Hootsuite
Author Name: 
Sarah Dawley

50 Best Tweets from the 2016 National Arts Marketing Project Conference

On November 11-14, over 600 arts marketers came together in Austin, Texas to explore the latest arts marketing strategies through the lens of this year's Conference theme, Fueling Change. Attendees shared new models, swapped ideas, and deepened connections. Topics explored the latest in digital marketing, social media, revenue generation, audience engagement, innovation, and more. 

We captured thousands of tweets at #NAMPC, so we've selected the Best 50 from the #NAMPC tweet deck for you to enjoy and share with others. 
 
E-Book
Juliet Ramirez
50 Best Tweets from the 2016 National Arts Marketing Project Conference
50
File Title: 
50 Best Tweets from the 2016 national Arts Marketing Project Conference
Research Abstract
Is this an Americans for the Arts Publications: 
Yes
Image Thumbnail of Pub Cover: 
namp preview image: 

10 Social Media Apps You Should Be Using in 2017

Top social media apps for marketers
Tuesday, February 7, 2017

If you’ve ever tried to build classic flat pack furniture without that special screwdriver, you know how important the right tool can be. For social media managers, knowing the right tools and the best apps can make all the difference between a successful campaign and a mediocre one.

Yes
NAMP Resource Categories: 
Source Name: 
Hootsuite
Author Name: 
Dara Fontein

Making Your Life as an Artist

Artists are the most talented, hard-working people I know. So why are they perennially exhausted, broke, and overwhelmed?

Thank you for choosing this life which can be hard. And hard to explain.

E-Book
Simonet, Andrew
978-0-9914941-0-1
First Edition
99
File Title: 
making Your Life as an Artist
Research Abstract
Is this an Americans for the Arts Publications: 
No
Image Thumbnail of Pub Cover: 
Image Caption: 
making Your Life as an Artist
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NAMP Resource Categories: 

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