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Making Your Life as an Artist

Artists are the most talented, hard-working people I know. So why are they perennially exhausted, broke, and overwhelmed?

Thank you for choosing this life which can be hard. And hard to explain.

E-Book
Simonet, Andrew
978-0-9914941-0-1
First Edition
99
File Title: 
making Your Life as an Artist
Research Abstract
Is this an Americans for the Arts Publications: 
No
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making Your Life as an Artist
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How to Protect Diversity During Trump’s Presidency

Liberals should expand the concept to include socioeconomic status.
Wednesday, January 4, 2017

How can diversity be re-imagined in the Trump era to give it political and legal resonance in the coming years?

Yes
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Source Name: 
New Republic
Author Name: 
Richard D. Kahlenberg

2016 National Arts Marketing Project Conference - Closing Keynote with Chris Denson

Video

In a series of interconnected personal stories and professional anecdotes, Denson talks about how creativity and technological innovations impact the everyday decisions we make in life and in business. In his closing keynote, 6 Degrees of Connection, Denson explores topics ranging from bio-hacking to social memes, virtual reality, mobile design thinking, and more to show that there are myriad ways marketers can connect to consumers and fuel how consumers connect to one another.

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2016 National Arts Marketing Project Conference - Opening Keynote with Adam Lerner

Video

Adam Lerner doesn't shy away from the ridiculous, and that's because the risk is not in failure or criticism, but in not taking the chance to begin with. In his keynote, Dying of Excellence, he explores courage: how do we, as arts leaders, find our courage to go outside the conventional? Through anecdotes and lessons, you will learn the secrets to keeping life, energy, and libido in your organizations—and, ultimately, how to not die of excellence.

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Artistic Budgeting

Managing finances usually isn’t the first thing on an artist’s mind. But with the help of Elaine Grogan Luttrull, a C.P.A. and owner of a company devoted to improving financial literacy among artists, it doesn’t have to be a pain. In this podcast episode by the College Art Association, you will learn five basic steps to help manage your income and expenses so your art business can thrive.

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The Surprising Habits of Original Thinkers

Video

How do creative people come up with great ideas? Organizational psychologist Adam Grant studies "originals": thinkers who dream up new ideas and take action to put them into the world. In this talk, learn three unexpected habits of originals — including embracing failure. "The greatest originals are the ones who fail the most, because they're the ones who try the most," Grant says. "You need a lot of bad ideas in order to get a few good ones."

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Infographic: Seven Resolutions Every Marketer Should Make for 2017

The team at MDG Advertising have created this new infographic which looks at seven key digital marketing resolutions that businesses should consider as we move into 2017. The listing includes improved automation, re-targeting, video marketing - a collection of the key ideas you might have seen floating around elsewhere but co-ordinated into a single, easy to consume list, along with relevant data to back up each suggestion.

This infographic looks at seven key digital marketing resolutions that businesses should consider as we move into 2017.

Infographic
MDG Advertising
1
Publisher Reference: 
MDG Marketing
One Pagers
Image Thumbnail of Pub Cover: 
January 2017
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Netmark's 2016 Guide to the Six Fundamental of Digital Marketing

Over the last several years, we’ve had an opportunity to talk to tens of thousands of companies about their online presence. In that time, we have also seen some dramatic shifts in digital marketing strategies. When we opened our “digital doors” back in 2007, some of the techniques that worked for our clients were very different from the majority of techniques that we use today. That’s because we are always adjusting and adapting to new search engine updates and best practices so that we can keep helping our clients see positive results. In fact, the fundamentals may be the only things that have remained constant.

During our years in business, we have spent hundreds of thousands of dollars on research and data to ensure that we are always ahead of the curve, allowing us to provide quality service to our clients. Part of what we’ve discovered is that the fundamentals will always be the foundation of online success, regardless of any new updates or design trends that pop up. With this in mind, we wanted to make information readily available to anyone who wants to learn more about the basics of digital marketing.

The purpose of this guide is not to give you a full digital marketing strategy, it is to inform and instruct you on the key concepts of website optimization and advertising on a basic level. This guide is meant to help those just starting out to have a sound understanding of what to know and what questions they can ask as they put resources towards making their business more successful.

These fundamentals will help you solve the two most important questions of online marketing:

  • How can I get more traffic to my website?
  • How can I increase my website conversions? [Introduction p. 2]

The purpose of this guide is not to give you a full digital marketing strategy, it is to inform and instruct you on the key concepts of website optimization and advertising on a basic level. This guide is meant to help those just starting out to have a sound understanding of what to know and what questions they can ask as they put resources towards making their business more successful. [Introduction p. 2]

Report
Netmark
15
Publisher Reference: 
Website Magazine
Research Abstract
Image Thumbnail of Pub Cover: 
2016
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Americans Speak Out About the Arts: An In-Depth Look at Perceptions and Attitudes About the Arts in America

It’s undeniable—the arts transform people and communities every day. But how do United States citizens feel about the arts? Do they value artistic activities and arts education? Do our country’s citizens feel the arts are an important part of their lives and do they support government funding for the arts?

There’s no need to guess at the answers for these questions. New research by Americans for the Arts provides an in-depth look at the perceptions and attitudes about the arts in the United States. An Americans for the Arts and Ipsos Public Affairs survey of more than 3,000 American adults over the age of 18 in December 2015, provides current insight on topics including support for arts education and government arts funding, personal engagement in the arts, the personal benefits and well-being that come from engaging in the arts, and if/how those benefits extend more broadly to the community.

This report is an in-depth look at the perceptions and attitudes about the arts in the United States. An Americans for the Arts and Ipsos Public Affairs survey of more than 3,000 American adults over the age of 18 in December 2015, provides current insight on topics including support for arts education and government arts funding, personal engagement in the arts, the personal benefits and well-being that come from engaging in the arts, and if/how those benefits extend more broadly to the community.

Report
Americans for the Arts
54
Publisher Reference: 
Americans for the Arts
Research Abstract
Is this an Americans for the Arts Publications: 
Yes
Image Thumbnail of Pub Cover: 
2016
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Marketing Crafts and Visual Arts: The Role of Intellectual Property

With the continuing liberalization and deregulation of the world trading system freeing the flow of goods and services, the international business environment is becoming increasingly competitive for creators and providers of all kinds of craft and visual arts products. Consumers now have tremendous choice. Artisans, craft entrepreneurs, visual artists and all the intermediaries in the supply chain must constantly strive to improve the quality of their products and services, the production processes, their brand identity and the effectiveness of their marketing strategies, if they wish to improve their business performance, productivity and competitiveness and win the hearts and minds of customers. Understanding the market, particularly the behaviour of consumers and competitors, is the key to success for any business. Identifying a demand and then working backwards – before making a product – is a must. This is where marketing comes in.

Marketing implies a market-driven, customer-centred approach. This is the reality for most categories of goods and services. For the craft and visual arts sectors, the marketing challenges come from many directions. At first sight, it would seem that machine-made products could easily be substituted for these essentially hand-made ones, especially in our knowledge-driven high-tech times: modern industry is enabling an increasing degree of mass customization and personalization of product offerings. Another challenge may come from the fact that the products of craftspeople and visual artists are not generally basic needs for consumers. As a result, consumption of these products may decline if consumer spending is down, especially during economic downturns.

A key strength of artisans and visual artists lies in their creativity and craftsmanship in expressing it. This gives their output a distinct traditional, cultural or symbolic flavour, which arouses the interest and matches the emotional needs and aesthetic tastes of discerning customers in specialized niches of domestic and export markets. Even so, attracting and retaining consumers is a daunting task in an overcrowded marketplace, where consumers find ample choice and alternatives and where competitors are constantly searching for successful product trends.

Given today’s instant information and communication facilities, coupled with the ease and speed of copying and imitation, the market can simply get flooded with look-alike products or downright copies, which are also known as ‘counterfeits’ or ‘forgeries’. The real challenge for artisans and visual artists is thus not just to produce and market winning new products that cater to changing consumer tastes, but also to prevent – or if unable to prevent then to effectively deal with – unfair competition or theft of their creative ideas. The intellectual property (IP) system is the best available tool for creating and maintaining exclusivity over creative and innovative output in the marketplace, albeit for a specified maximum period of time. The effective use of IP can also help artisans and visual artists to develop networks and relationships not only with end consumers, but also with all the links in the supply and demand networks.

If artisans and visual artists are to get a fair return from their creativity in the marketplace, it is important for them to follow a planned and systematic marketing strategy which integrates the use of the tools provided by the system of IP rights. This must begin with a basic understanding of the principles of marketing and of the IP system, along with a broad recognition of the value of IP assets in marketing and practical guidance in making proper use of them.

The highly competitive nature of the marketing process compels each country to protect culture-based goods as a substantial part of its national cultural heritage. This is especially relevant for many developing countries and countries in transition, in which the role of the craft and visual arts sectors can prove to be pivotal for sustainable development and poverty reduction. For policy-makers in government, business and civil society in these countries, defending the interests of artisans, craft entrepreneurs and visual artists against unfair competition is becoming critical in order to underpin their commercial success and their contribution to individual and collective wealth creation, as well as to preserve cultural identity and diversity.

WIPO and ITC have joined hands to improve information dissemination, awareness creation and capacity building in their client countries, to explain the decisive links between successful marketing and the appropriate use of the tools of the IP system. In this spirit, this Guide attempts to demystify marketing and IP by underlining the practical relevance of both – and their interdependence – in responding to the economic or business needs of artisans, craft entrepreneurs and visual artists. This understanding should allow them to create and retain a competitive edge in the marketplace and to make meaningful profits based on their creativity, expertise, skills and enterprise – and by using fair means. [Preface, p. iv-v]

Guide dealing with the relationship between successful marketing of crafts and visual arts, and the appropriate use of intellectual property (IP) system instruments - points to situations where obtaining formal IP protection ought to be considered; explains how to implement marketing and IP strategies within a business framework and marketing management process; presents case studies and examples of managing IP assets in marketing from the craft and visual arts sectors in developing countries; includes bibliographical references (pages 134–135).

Report
Sala, Maria-Mercedes, Editor
92-9137-264-1
150
Publisher Reference: 
World Trade Organization
Research Abstract
Image Thumbnail of Pub Cover: 
2002
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