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The Best Time to Make a Sales Call in 2017

The “best time to make cold calls” doesn’t exist.
Friday, March 17, 2017
Unfortunately for legacy salespeople, this approach doesn’t work anymore. An oft-cited study from the Keller Research Center at Baylor University shows only 1% of cold calls ultimately generate appointments.The takeaway is, the “best time to make cold calls” doesn’t exist. But it’s a different story for warm calls. If you’ve done your homework and identified a potential good fit, knowing when to pick up the phone can mean the difference between getting the prospect's voicemail -- and getting a meeting.

 

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NAMP Resource Categories: 
Source Name: 
Hubspot
Author Name: 
Steven Macdonald

Museums Are The Biggest Job Creator You’ve Never Heard Of

OK museums, it’s time to talk money.
Friday, March 17, 2017
I don’t mean admission fees or fundraising drives. I’m talking about all the money museums generate for local, national, and global economies. If you haven’t yet found a resolution for 2017, make it to spread the word that museums are important for the economy.
 
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NAMP Resource Categories: 
Source Name: 
Museum Hack
Author Name: 
Ashleigh Hibbins

The 11 Generation Z Statistics Advertisers Must Know

The Top 11 Generation Z Statistics For Every CMO
Friday, March 17, 2017
Born in the time between the early 1990’s and the mid-2000s, Generation Z occupies a nebulous age bracket. Even so, the individuals that make up Generation Z have many characteristics that make them easily distinguishable from the preceding generations. Most significant, though, is Gen Z'ers affinity for the Internet. As “digital natives”, Generation Z presents a unique challenge and lucrative opportunity for digital marketers.
We’ve collected the major Generation Z statistics to give marketers a better picture of this developing consumer demographic.
 
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Source Name: 
Mediakix
Author Name: 
Evan

One Ring to Convert Them All: Using Topical Events to Turn New Prospects into Single Ticket Buyers

Getting the right message to the right people at the right time. But what does that actually look like in practice?
Wednesday, March 15, 2017

When you’re thinking about social content, think about the 70/30 rule of engagement. 70% of your content should be giving users interesting, fun, and shareable content. Do that correctly and you've earned the right to give users 30% sales content. One way to create good 70% content is to tap into what's going on in the world outside of your organization. This is called a social “sweet spot.”

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Source Name: 
Capacity Interactive
Author Name: 
Sam Kindler

Luxury Brands: 4 Secrets To Marketing In The Digital Age

Today’s consumer is simultaneously a curator and a virtual artist.
Friday, March 17, 2017

As head of a digital marketing agency that works with high-end luxury brands, here are some of the key lessons I’ve learned and the four rules you can apply to grow your own brand.

 

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NAMP Resource Categories: 
Source Name: 
Forbes
Author Name: 
Shama Hyder

Why Snapchat Matters to Marketing

Snapchat does face challenges (latest reports suggest that Instagram Stories has taken significant market share from the yellow ghost), if your target market is younger users, it may just be the perfect vehicle for your brand message.
 
Underlining this, Webpage FX have created this new infographic which looks at Snapchat's key audience stats, advertising options and best practices, helping to give businesses a better understanding of what the platform offers.

It's impossible to deny the impact of Snapchat. The ephemeral content app has more than 150 million daily active users, and - according to Snapchat - is used by 41% of all 18 to 34 year-olds in the United States.

Infographic
Andrew Hutchinson
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File Title: 
Why Snapchat Matters to Marketing
Publisher Reference: 
Social Media Today
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Is this an Americans for the Arts Publications: 
No
February 2017
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Diversity + Inclusion = A Winning Strategy

Posted by Floyd Green III, Mar 09, 2017 0 comments

If we’re going to talk about diversity, we also have to talk about inclusion. Diversity acknowledges and celebrates the differences we all bring to the world. Inclusion is about picking up all of those differences and putting them to work together, and using them to drive designed and desired outcomes. Diversity and inclusion are critical at Aetna, particularly when we think about our consumers—they don’t all look and think the same way. Our employees must be diverse so that our strategies and services are diverse, leading to a practice of inclusion that allows our customers to receive the support that best suits them individually.

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Americans for the Arts Unveils New Program to Advance and Strengthen Arts Marketing in Pennsylvania

Arts and Cultural Professionals Must Apply by April 29 Deadline
Tuesday, March 7, 2017
Americans for the Arts, the leading organization for advancing the arts and arts education in America, today announced Arts Marketing and Audience Engagement in the 21st Century: Building the Capacity of Pennsylvania’s Cultural Sector, a new, five-year initiative to strengthen and advance the arts marketing and audience engagement skills of Pennsylvania-based arts and cultural professionals. The first cohort of participants will start in July 2017.
 
Developed by Americans for the Arts in partnership with the Pennsylvania Council on the Arts, the initiative is designed to tackle the issue of declining arts participation in Pennsylvania through skill-building in the areas of arts marketing and audience engagement. The training aims to assist and strengthen Pennsylvania arts and cultural organizations—particularly those within diverse communities—in attracting and retaining expanded audiences. 
 
Following an intensive three-day boot camp on July 12-14 at the Millersville University Ware Center in Lancaster, all Cohort 1 participants will be required to participate in four in-person trainings and five virtual trainings, as well a special preconference event at the annual National Arts Marketing Project (NAMP) Conference. While the bulk of training will take place in the first year, in the second year all Cohort 1 participants will shift from trainees to mentors for the next cohort. In addition, the second year will allow Cohort 1 participants to apply knowledge from the first year by executing an organization-specific practical project. 
 
The program welcomes arts professionals in various stages of their career to apply. Applicants must apply online by April 29, 2017; participants will be notified by May 26, 2017. Organizations in Pennsylvania can also be nominated for participation in Cohort 1. Program details, including the online application and nomination form, can be found through Americans for the Arts’ National Arts Marketing Project website
 
“The arts today are more important than ever, whether as a contributor to the development of well-rounded youth, as a partner in community development, or as an economic driver,” said Robert L. Lynch, President and CEO of Americans for the Arts. “Arts organizations thrive in today’s constant state of evolution when they have the marketing tools and skills to reach both the broad audiences—which bring purchasing power and income—or the targeted audiences that become partners in positive community change. This landmark program will prepare Pennsylvania arts organizations to compete and prosper in our 21st century.”
 
“We are thrilled to see this program taking shape,” said Pennsylvania Council on the Arts executive director Philip Horn. “Our mission, in short, is to foster the excellence, diversity and vitality of the arts in Pennsylvania. This program helps ensure that arts and cultural organizations across the commonwealth are equipped with the necessary skills to craft programming and a complimentary marketing approach necessary to engage with and meet the needs and interests of their audiences,” said Horn. “These are integral skills that will help arts and cultural organizations innovate and thrive in the years ahead.”
 
Americans for the Arts is the leading nonprofit organization for advancing the arts and arts education in America. With offices in Washington, D.C. and New York City, it has a record of more than 55 years of service. Americans for the Arts is dedicated to representing and serving local communities and creating opportunities for every American to participate in and appreciate all forms of the arts. Additional information is available at www.AmericansForTheArts.org.
 

How to Talk About Your Art Even if You’re A Hopeless Introvert

Artists typically have the hard skills needed for an art business: painting, drawing, etc. It’s the soft skills, like talking to buyers and closing a sale, that we often need to catch up on. In this episode, guest Vanessa Van Edward, a friendly expert in body language and sales, goes over how to make a good first impression, build trust, and get customers to commit to your art.

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