Arts Marketing Blog

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Am I What You’re Looking For?
Since its inception, The Arts Council of Winston-Salem and Forsyth County has celebrated more than 65 years of milestones. Throughout the decades, we have provided proactive leadership, sparked cultural growth, and granted financial support to create a flourishing cultural environment. In recent years, we have embraced that our mission has broadened from serving the arts to serving the greater community through the arts. To that end, one of our primary objectives is promoting diversity and inclusion through our work and that of our partners.
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10 Steps to Build a Localized Movement for the Arts
Allow me to set the scene: while attending the 2016 Americans for the Arts Annual Convention in Boston, I received a text from a friend in my hometown stating that in a late-night meeting the day prior, the local Board of Education unexpectedly introduced and approved an unreasonably high new fee for all students wishing to participate in extracurricular drama programs. Today, after eight months of coordinating an aggressive advocacy campaign that succeeded in eliminating that same fee with the near-unanimous support of the same board members who introduced it, I aim to identify and share the 10 crucial steps and considerations that made this victory for the arts in Harford County, Maryland possible.
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A Win-Win Culture: How Inclusivity Drives Innovation in the Business World
In light of recent events, corporate America has an opportunity to embrace the inclusivity that their customers crave. However, companies need to be thinking and acting on diversity and inclusion all of the time, not only because of customer values, but because it makes good business sense.
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The heart of your personal brand as an artist? Specificity.
Artists, we know you work hard, but are not always the most extroverted or business-savvy people. Yet you are expected to do it all.
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Invigorate Your Practice and Advocate Through Exhibitions
How do we speak to people who have never taken part in art education? If someone has not experienced the arts personally or effectively, words may not be able to explain their value. In order to speak constructively with opponents, we must provide an environment that cultivates the sharing of ideas. It just so happens that art exhibitions are the perfect venue for advocacy discussions. Art communicates in unique and non-literal ways, which facilitates an openness that allows people to form their own conclusions. Exhibitions provide opportunities to talk about curricular impacts through the work on display. Audiences can connect artwork with student educational experiences in direct and empathetic ways. And most importantly, exhibitions easily unite advocacy for art programs with advocacy for the most powerful evidence we have: the students themselves.
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Artists For The Arts: How One Voice Became a Movement
It was January 19, 2017, and news had just broken that the National Endowment for the Arts (NEA) and Humanities (NEH) could soon be at risk of elimination. As an opera singer and creative entrepreneur, I knew how crucial arts funding was for society at large. Inaction was not an option, so that night I turned to change.org and created a petition to save the NEA. I’m not sure what I hoped would come of it, but I knew that this was an issue near and dear to my heart, and perhaps, if enough everyday Americans realized what was at stake, the community could have a fighting chance.
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ART + the Verb TO BE
In many tribal cultures, there is no word for ART. The creative act is in the shape of a context, the texture of relationships, the sounds of inquiry. It is how people are, not just what they make or do...creativity and connection, ceremony and ritual, the magic of the marketplace. ART is how we ARE. I have written a book about arts-based community development that aspires to start conversation and support listening and learning from/about each other.  At that point, we bring in the action verbs: to think, fund, make, show, see, sell. Together, we consider the challenges of: reflection, documentation, and, finally, the evaluation of who and how WE are.
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Empowering and Inspiring Student Voices
As a senior in high school, I will be attending my third National Arts Advocacy Day this year. For many students, the words “arts advocacy” make us feel small. Upon hearing that phrase three years ago, it sounded like something I was not old enough to know about. How can my voice matter in changing things so far above my power as a teenager? In school, we are taught to get the best education possible to become someone who can affect change, but often we aren’t told that, as kids, our opinions matter. When policy makers shape decisions about arts education, they are making decisions about us, the students. Yet for some reason, it is the students who feel as though they are out of place in a Senator’s office.
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Walk It Out: The Other Side of Brand No One Talks About
Whether you’re working in a swanky downtown office with 100 employees or if you’re an independent artist working out of your momma’s kitchen—Brand. Matters.
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Diversity + Inclusion = A Winning Strategy
If we’re going to talk about diversity, we also have to talk about inclusion. Diversity acknowledges and celebrates the differences we all bring to the world. Inclusion is about picking up all of those differences and putting them to work together, and using them to drive designed and desired outcomes. Diversity and inclusion are critical at Aetna, particularly when we think about our consumers—they don’t all look and think the same way. Our employees must be diverse so that our strategies and services are diverse, leading to a practice of inclusion that allows our customers to receive the support that best suits them individually.
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College and Career Ready—Are We Building Vertical Pathways for Arts Students?
Preparing students who are “college and career” ready is a common goal for success for high school students across the nation’s school districts; “post-secondary readiness” is included as an indicator for school quality or student success in the Every Student Succeeds Act legislation. Our state education departments and local school districts all have working definitions and metrics for this readiness. So, how prepared are we, the arts education community, to engage in this discussion? Are we building solid college and career pathways in the arts with our higher education partners, institutions and employers? Are we engaging and supporting our families and students in understanding that the arts provide viable college and career opportunities?
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