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A Brand's Narative- The Impact of Brand Storytelling

Consumers are actively seeking out brands who tell stories. They want to believe in a part of something bigger than the brand.This infopgraphic illustrates facts that shows the difference in traditional advertising vs. storytelling - from a consumer's point of view. 

This infographic, from PlayNetwork, illustrates the importance of brand storytelling, from the consumer’s viewpoint.

Infographic
PlayNetwork
1
File Title: 
A Brand's Narative- The Impact of Brand Storytelling
Publisher Reference: 
PlayNetwork
One Pagers
Is this an Americans for the Arts Publications: 
No
Image Thumbnail of Pub Cover: 
July 2014
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Maz Jobrani - Why I Am Not a Terrorist

What's the best way to change perceptions? Tell jokes about the very thing you want to change. Maz Jobrani is an entrepreneur, comedian, actor, and now author whose Iranian roots are deeply embedded in everything he touches. Like George Lopez, or Chris Rock, his comedy and his heritage are intertwined with hilarious, thought provoking socio-political views. The former PhD candidate has broken comedy records, appeared on 24 alongside Kiefer Sutherland, and created the first Middle Eastern comedy tour (Axis of Evil). On Innovation Crush, Maz dishes on social responsibility, entrepreneurship, and how "be funny first" has been the secret to his success.

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The Comprehensive Guide to Content Promotion

So you just created a piece of content for lead generation -- congrats! While it’s tempting to go and celebrate, you’re not done just yet. You can’t just put a piece of content up on your website and hope that people will find it -- you’ve got to optimize that piece of content and actively promote it to your audience. But that’s where many of us get stuck. What else can we do to get people to notice -- and hopefully convert on -- that new piece of content you created? nerate More Leads Through Strategic Content Distribution

How to Generate More Leads Through Strategic Content Distribution

E-Book
Hubspot
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File Title: 
The Comprehensive Guide to Content Promotion
Publisher Reference: 
Hubspot
Research Abstract
Is this an Americans for the Arts Publications: 
No
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Influencer Marketing is the New King of Content

Influencer marketing has been around for decades but it was only recently that we started to see why it's such an integral part of content marketing. Traditional advertising and pretty much any form of marketing coming from a brand isn't relatable enough anymore. 

Influencer marketing has been around for decades but it was only recently that we started to see why it's such an integral part of content marketing. Traditional advertising and pretty much any form of marketing coming from a brand isn't relatable enough anymore. 

Infographic
Lauren Jung
1
File Title: 
Influencer Marketing is the New King of Content
One Pagers
Is this an Americans for the Arts Publications: 
No
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NAMP Resource Categories: 

Taking Branding Personal

Jess Weiner grew up consuming media cascaded with women who looked nothing like her. Even at a young age, the bullied performing arts enthusiast knew her life's work would be focused on image consciousness and empowerment. Fast forward to 2015 and that young girl has become a highly sought after media maven, consulting with the world's top brands on creatomg empowering interactions with today's women and young girls. In fact, for the past 9 years, Jess has served as Dove's Global Self Esteem Ambassador, leading programs and creative engagements aimed at the women the brand serves through its powerful messaging. On Innovation Crush, Jess breaks down the myths behind industry buzzwords like "authenticity" and "empowerment," how improv encourages her consulting, the hurdles of entrepreneurship, and sheds light on the creative craftsmanship that goes in to supporting the groups that brands promise to support.

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Marketing for Artists 101

Video

Marketing for artists is extremely important, but sometimes artists don’t know what to do or where to start. This is not the only answer but it's my own thoughts and things I do for marketing myself and leading a successful career in the industry. My hopes is that by sharing what's worked for me, it'll affect others in a positive way.

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The Many Hats of the 21st Century Arts Marketer: There is a Solution

Posted by Norah G. Johnson, Mar 28, 2017 0 comments

Realizations about trends in our field like multiple hat syndrome helped inspire a new program to support, strengthen and advance arts marketing and audience engagement skills in Pennsylvania.

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NAMP Ignite Talks: Digital Trends

Video
We live in a digital first, mobile first world. Now’s the time for arts and cultural marketers to meet audiences where they are.
 
In this NAMP Ignite Talk, President of Capacity Interactive, Inc. Erik Gensler joins David Wyatt, Co-founder & Business Director of Wyatt Brand in discussing why arts and cultural organizations should adopt video marketing as a part of their marketing strategy, and share tips for effectively leveraging it. 
 
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Isamu Noguchi’s Voluntary Stay in a Japanese-American Incarceration Camp

The modernist sculptor voluntarily entered one of the many incarceration camps for Japanese Americans and it was an experience that deeply impacted him.
Friday, March 17, 2017

In 1941, Isamu Noguchi was living in Los Angeles, sculpting portrait busts for Hollywood stars while getting increasingly acquainted with the rich and famous. Then the attack on Pearl Harbor happened — and five months later, the Japanese-American artist was residing in the incarceration camp of Poston, Arizona, enduring unforgiving dry heat, afternoon dust storms, and bouts of despair. His entry, unlike that of the other prisoners, was voluntary: as a resident of New York, Noguchi was not subject to Franklin D. Roosevelt’s Executive Order 9066 that forced those of Japanese background living on the West Coast to guarded camps further inland; but as an activist who felt he had responsibilities to fellow Nisei and Issei whose lives were torn asunder, he envisioned using his art to at least improve their living conditions.

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Source Name: 
Hyperallergic
Author Name: 
Claire Voon

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