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Facebook’s Snapchat Envy Shows In Its New Stories And Camera

Like Instagram, WhatsApp, and Messenger before it, Facebook is co-opting Snap’s bright ideas and trying to make them its own
Tuesday, April 18, 2017

For years now, Mark Zuckerberg has been confidently predicting that within half a decade, video will become the dominant form of content that folks share on Facebook. That expectation has led to features such as Facebook Live video streaming. But when it comes to encouraging people to share, the app’s primary call to action–the question “What’s on your mind?” and a text field–has continued to emphasize words over visuals.

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NAMP Resource Categories: 
Source Name: 
Fast Company
Author Name: 
Harry McCracken

A Performance in Queens Got Right What That Pepsi Ad Got Wrong

A performance in Queens, drew a very different audience and packed a punch to the gut, rather than the wallet.
Tuesday, April 18, 2017

 In Venice, collectors ogled and Instagrammed their way through Damien Hirst’s splash back into the center of art-world attention—a massive, for-sale museum show spanning François Pinault’s Palazzo Grassi and Punta della Dogana, where a single, barnacled sculpture can reportedly run you north of $5 million. A performance in Queens, however, drew a very different audience—the parents, friends, and children of some 350 members of the community that took the stage—and packed a punch to the gut, rather than the wallet.

 

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Source Name: 
Artsy Editorial
Author Name: 
Alexandre Forbes

The Amazing Winners of the Smithsonian’s 14th Annual Photo Contest

The Smithsonian has just announced the winners of the 14th Annual Photo Contest
Tuesday, March 28, 2017

The Smithsonian has just announced the winners of the 14th Annual Photo Contest. This year, they received more than 48,000 submissions from photographers in 146 countries and territories.From Pradeep Raja Kannaiah’s Grand-Prize-winning shot of women praying in Indonesia’s Istiqlal Mosque to Prelena Soma Owen’s artfully framed photograph of elephants in Botswana, these images stood out to the judges as the most unique and memorable. Milan Sachs’ image “Resting in an NYC Laundry Room” received the highest percentage of more than 36,000 reader votes, earning her the Readers’ Choice award.
 

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Source Name: 
Twisted Sifter

6 Brand Certifications to Make You a Better Social Media Marketer

Nearly eight in 10 middle-skill jobs now require digital skills here’s what you can do to bridge the gap on your own.
Thursday, April 13, 2017

As new technologies are being introduced in the workplace, the skills needed to make the most of them are changing as well. Playing catch-up has proven to take a toll in the job hunt, as current employees and recent graduates struggle to find the skills required to stay competitive.

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NAMP Resource Categories: 
Source Name: 
Hootsuite
Author Name: 
Kaylynn Chong

How She Built a $50 Million Postcard Empire

Direct mail never died. It just needed an upgrade.
Friday, April 14, 2017

Even some of the smartest moguls alive take for granted a truth that is just plain wrong: Direct mail is dead. No, we’re not making this up: Sending physical mail to prospects and customers can actually work — and pay off big-time.

While digital hogs the headlines, direct mail has made a quiet comeback, representing a huge opportunity for the businesses that do it right. Don’t take our word for it, though. Real businesses are benefitting from direct mail.
 

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NAMP Resource Categories: 
Source Name: 
The Entrepreneur
Author Name: 
The Oracles

Instagram for Creatives: Your Guide to Followers Likes and Growing Your Business

When it came to his lifestyle photography business, Jeff Mindell turned to Instagram to help build his brand. “As a photographer, Instagram is the obvious choice as a living, breathing online portfolio of my professional work,” he explained. But for creative professionals, Instagram is more than just an extension of their online portfolios. It’s a marketing and networking tool that can help build interest in their work.

Instagram is an amazing place to network, find inspiration, and engage with a community of like-minded creatives. It’s time to make Instagram work for your creative business.

E-Book
Jeff Mindell
49
File Title: 
Instagram for Creatives: Your Guide for Followers, Likes and Growing Your Business
Publisher Reference: 
Format Magazine
Research Abstract
Is this an Americans for the Arts Publications: 
No
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NAMP Resource Categories: 

The Psychology of the Perfect Marketing Video

Every company wants to create a viral video, but I’ve got some bad news for you. Even the best videos have no guarantee they’ll ever be as popular as the kid who got bit by Charlie, Dollar Shave Club or those gangster hamsters driving a Kia.

Just like in high school, popularity doesn’t always equal success. Luckily for you, successful videos do happen to have a couple things in common. To learn what those things are, check out the infographic below by Explainify. The advice is rooted in neuroscience, psychology and our personal experience working with hundreds of companies. With it, you’ll learn what your video should include so that you can drive maximum engagement and grow your business.

6 Steps to Creating the Perfect Marketing Video

Infographic
Eric Hinson
1
File Title: 
The Psychology of the Perfect Marketign Video
Publisher Reference: 
Entrepreneur
One Pagers
Is this an Americans for the Arts Publications: 
No
February 2017
namp preview image: 
NAMP Resource Categories: 

Inside the Mind of a Master Procrastinator

Video

Tim Urban knows that procrastination doesn't make sense, but he's never been able to shake his habit of waiting until the last minute to get things done. In this hilarious and insightful talk, Urban takes us on a journey through YouTube binges, Wikipedia rabbit holes and bouts of staring out the window -- and encourages us to think harder about what we're really procrastinating on, before we run out of time.
 

NAMP Resource Categories: 
Preview Image: 

SUBMIT YOUR CONFERENCE PROPOSAL FOR #NAMPC 2017!

DEADLINE: MAY 8
Thursday, April 6, 2017

Memphis Rock 'n' Soul Museum

Americans for the Arts invites you to submit a session proposal for 2017 National Arts Marketing Project (NAMP) Conference, November 10–13. Submit your ideas, and then join us in Memphis on November 10-13, where  650+  arts leaders will explore how arts marketing and audience engagement can create a future that is promising, creative, and profitable.

NAMP is seeking proposals around this year's core themes:

  • YOU: What area(s) of expertise do I need to refine or expand? What new skill(s) do I need to learn to be effective in my individual career? What do I need to succeed?
     
  • YOUR WORLD: What information does the field need to navigate the current environment: What resources we can leverage? What best practices can we share? What new and fresh ideas can we replicate?
     
  • YOUR FUTURE: What is your vision for the future? What is your organization’s vision of the future? What is our collective vision for the future? How do we reach it? What barriers stand in our way?

Submit a Conference Session Proposal

Read the Submission Guidelines

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