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Predict This!

Video

Under the alias of Dr. Data, Eric Siegel, Ph.D., founder of Predictive Analytics World and author of the popular and critically acclaimed "Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie or Die," today released the first known rap video about predictive analytics in existence.

While nerdcore and other sub-genres of hip hop may tread upon niche topics, “PREDICT THIS!” is the first pop song to feature infotainment value via legitimate academic/tech content with Gangnam Style (from Psy) humor, and media-blending 80’s throwback visuals.

Featuring green-screen technology, a faux TED talk, and choreographed dance routines featuring "sexy geeks," the video aims to spread the word about both the power of prediction: nerds are the new cool, data is the new oil, and predictive analytics is the latest evolutionary step of the Information Age.

When asked to comment, Dr. Siegel said, "I only answer to 'Dr. Data' now." After we apologized, the award-winning author graced us with, "Look, I’ve dropped my iPhone a million times. But today I dropped a rap video for the very first time." Siegel then muttered something about his friends and family suggesting he not quit his day job.
 

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Are You Pricing Dynamically?

Dynamic Pricing is All the Rage
Wednesday, May 3, 2017

Dynamic pricing involves adjusting prices as patterns of demand unfold, raising prices and/or increasing the amount of inventory at particular prices when demand is strong.  Some organisations also use dynamic pricing to reduce prices to stimulate sales when there is strong demand at lower prices, but little demand at higher prices.  In either case, planning your changes in advance is key to a successful strategy, but more importantly a strategy focused on dynamic pricing alone misses much of the potential opportunity to be realised from pricing.

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Source Name: 
BakerRichards
Author Name: 
y Arts Professional

Lean Content Marketing: How to Create Content on a Budget

"Content is king. If you’re a modern marketer, you know why—it is the fuel for your lead generation and nurturing programs, driving leads through your funnel to become customers. But getting your content machine up and running is tough. Many marketers, in both large organizations and small, lack the budget, resources, and time to implement a content strategy that can truly drive leads through all stages of the funnel. Luckily, by learning to leverage the resources you already have and doing more with less, even marketers with limited resources can start to create the content needed to fuel demand."

This ebook goes through tride and true strategies for lean content marketing -- so you can extend the value of all your thought leadership.

E-Book
Marketo, Inc.
23
File Title: 
Lean Content Marketing: How to Create Content on a Budget
Publisher Reference: 
Marketo
Research Abstract
Is this an Americans for the Arts Publications: 
No
Image Thumbnail of Pub Cover: 
2014
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What is a Local Arts Agencies

The nation’s 4,500 Local Arts Agencies (LAAs) promote, support, and develop the arts at the local level ensuring a vital presence for the arts throughout America’s communities. LAAs are diverse in their makeup—they have many different names and embrace a spectrum of artistic disciplines. But each LAA, in its own way, works to sustain the health and vitality of the arts and artists locally, while also striving to make the arts accessible to all members of a community. Each LAA in America is unique to the community that it serves and each evolves within its community—no two LAAs are exactly alike in name, programming or even mission. The infographic below will help you learn more about LAAs so that you can identify the LAAs that serve your community.

This infographic provides an overview of what Local Arts Agencies are, how they are funded, and how they serve their communities.

Infographic
Americans for the Arts
1
File Title: 
Local Arts Agencies
Publisher Reference: 
Americans for the Arts
One Pagers
Is this an Americans for the Arts Publications: 
Yes
Image Thumbnail of Pub Cover: 
2017
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4 Steps to Succeed Your Personal Branding

"According to “The Recruiting Manuel” designed by Jobvite, 55% of recruiters have already reconsidered a candidate based on their social media profile. With the figure in mind, you can now understand the importance of giving the right image about yourself online. If your job hunting, simply having the right brand image can offer your dream job."

Learn how to build a successful  personal brand via social media in just 4 steps with this infographic from Reputation VIP.

Infographic
reputation VIP
1
File Title: 
Personal Branding Infographic: 4 steps to succeed your personal branding
Publisher Reference: 
Reputation VIP
One Pagers
Is this an Americans for the Arts Publications: 
No
December 2015
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The Data Center Mural Project: Behind the Scenes

Video

It may start with a sketch by Oli-B, but it takes a team to transform the Google data center in St. Ghislain into a vibrant mural. Want to learn more about the Data Center Mural Project? Check out their website!

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The Internet of Earth Things

What happens when you take a Boeing-grade rocket scientist and send him all over the planet with National Geographic? You birth an entirely new industry. Shah Selbe is one of the key pioneers of Conservation Tech, a field that combines social media, technology, science and social psychology to solve the Earth's problems. As a NatGeo Explorer, he is one of a few selected to go on MacGyver-like missions in remote areas most affected by things like climate change, poaching, illegal fishing, drilling, extinction, and sometimes Mother Nature herself. Along the way, he has coined the phrase "Internet of Earth Things," highlighting the fact that next evolution of digital/social connectivity is being connected to the planet. On Innovation Crush, Shah discusses the hurdles of being a young scientist among is stayed peers, his transition from rocket to earth science, his desire to work with VC's, and and that one time he used a FedEx strategy to solve a fishing problem.

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Facebook’s algorithm isn’t surfacing one-third of our posts. And it’s getting worse

Monday, April 17, 2017

Starting in January of this year, we at the Chicago Tribune started to anecdotally see a fairly significant change in our post reach. We weren’t seeing a huge difference in post consumption or daily average reach, but we were just seeing more misses than hits. At the Tribune, we have a fairly stable and predictable audience. We had around a half million fans at the end of March and have seen slow but steady growth in the last year. Most Facebook posts fell into the 25,000 to 50,000 reach range — with a few big successes and few spectacular failures each day, usually based on the quality of the content or the quality and creativity of the share.

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Source Name: 
Medium
Author Name: 
Kurt Gessler

Artists & Creatives: Define Your Personal Brand in 3 Steps

In 20-30 minutes, this guide will help you clearly articulate your personal brand and unique story, so that you can beautifully and genuinely connect with your ideal audience, allowing you more time to actually make your work.

If you’ve downloaded this guide, chances are that you’re an artist or creative entrepreneur who might feel one or all of the following:

  • †Inadequate at articulating what you do (your brand) in person, in writing, and online
  • Overwhelmed with balancing making work, marketing, business and life
  • †A strong need to make more money from your art or creative work, and get the major opportunities that will propel your career further
Toolkit
Jones, Sarah & Wenglowskyj, Andrea
5
File Title: 
ARTISTS & CREATIVES: Define your personal brand in 3 steps
Publisher Details: 
© Kind Aesthetic 2017
Research Abstract
Is this an Americans for the Arts Publications: 
No
Description: 
As a small business owner—artists and creative entrepreneurs, that’s you—you may be unsure of your personal brand. You may be thinking, “Do I even need one? ‘Brand’ sounds like a word that only corporate companies use.” We 100% understand that thought process. We once thought that, too. But you do have a serious business: your work. And you do indeed have a personal brand; it already exists within you.
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2017
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