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50 Best Tweets from the 2016 National Arts Marketing Project Conference

On November 11-14, over 600 arts marketers came together in Austin, Texas to explore the latest arts marketing strategies through the lens of this year's Conference theme, Fueling Change. Attendees shared new models, swapped ideas, and deepened connections. Topics explored the latest in digital marketing, social media, revenue generation, audience engagement, innovation, and more. 

We captured thousands of tweets at #NAMPC, so we've selected the Best 50 from the #NAMPC tweet deck for you to enjoy and share with others. 
 
E-Book
Juliet Ramirez
50 Best Tweets from the 2016 National Arts Marketing Project Conference
50
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50 Best Tweets from the 2016 national Arts Marketing Project Conference
Research Abstract
Is this an Americans for the Arts Publications: 
Yes
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10 Social Media Apps You Should Be Using in 2017

Top social media apps for marketers
Tuesday, February 7, 2017

If you’ve ever tried to build classic flat pack furniture without that special screwdriver, you know how important the right tool can be. For social media managers, knowing the right tools and the best apps can make all the difference between a successful campaign and a mediocre one.

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NAMP Resource Categories: 
Source Name: 
Hootsuite
Author Name: 
Dara Fontein

Making Your Life as an Artist

Artists are the most talented, hard-working people I know. So why are they perennially exhausted, broke, and overwhelmed?

Thank you for choosing this life which can be hard. And hard to explain.

E-Book
Simonet, Andrew
978-0-9914941-0-1
First Edition
99
File Title: 
making Your Life as an Artist
Research Abstract
Is this an Americans for the Arts Publications: 
No
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making Your Life as an Artist
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How to Protect Diversity During Trump’s Presidency

Liberals should expand the concept to include socioeconomic status.
Wednesday, January 4, 2017

How can diversity be re-imagined in the Trump era to give it political and legal resonance in the coming years?

Yes
NAMP Resource Categories: 
Source Name: 
New Republic
Author Name: 
Richard D. Kahlenberg

2016 National Arts Marketing Project Conference - Closing Keynote with Chris Denson

Video

In a series of interconnected personal stories and professional anecdotes, Denson talks about how creativity and technological innovations impact the everyday decisions we make in life and in business. In his closing keynote, 6 Degrees of Connection, Denson explores topics ranging from bio-hacking to social memes, virtual reality, mobile design thinking, and more to show that there are myriad ways marketers can connect to consumers and fuel how consumers connect to one another.

NAMP Resource Categories: 
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2016 National Arts Marketing Project Conference - Opening Keynote with Adam Lerner

Video

Adam Lerner doesn't shy away from the ridiculous, and that's because the risk is not in failure or criticism, but in not taking the chance to begin with. In his keynote, Dying of Excellence, he explores courage: how do we, as arts leaders, find our courage to go outside the conventional? Through anecdotes and lessons, you will learn the secrets to keeping life, energy, and libido in your organizations—and, ultimately, how to not die of excellence.

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Artistic Budgeting

Managing finances usually isn’t the first thing on an artist’s mind. But with the help of Elaine Grogan Luttrull, a C.P.A. and owner of a company devoted to improving financial literacy among artists, it doesn’t have to be a pain. In this podcast episode by the College Art Association, you will learn five basic steps to help manage your income and expenses so your art business can thrive.

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NAMP Resource Categories: 

The Surprising Habits of Original Thinkers

Video

How do creative people come up with great ideas? Organizational psychologist Adam Grant studies "originals": thinkers who dream up new ideas and take action to put them into the world. In this talk, learn three unexpected habits of originals — including embracing failure. "The greatest originals are the ones who fail the most, because they're the ones who try the most," Grant says. "You need a lot of bad ideas in order to get a few good ones."

NAMP Resource Categories: 
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Infographic: Seven Resolutions Every Marketer Should Make for 2017

The team at MDG Advertising have created this new infographic which looks at seven key digital marketing resolutions that businesses should consider as we move into 2017. The listing includes improved automation, re-targeting, video marketing - a collection of the key ideas you might have seen floating around elsewhere but co-ordinated into a single, easy to consume list, along with relevant data to back up each suggestion.

This infographic looks at seven key digital marketing resolutions that businesses should consider as we move into 2017.

Infographic
MDG Advertising
1
Publisher Reference: 
MDG Marketing
One Pagers
Image Thumbnail of Pub Cover: 
January 2017
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Netmark's 2016 Guide to the Six Fundamental of Digital Marketing

Over the last several years, we’ve had an opportunity to talk to tens of thousands of companies about their online presence. In that time, we have also seen some dramatic shifts in digital marketing strategies. When we opened our “digital doors” back in 2007, some of the techniques that worked for our clients were very different from the majority of techniques that we use today. That’s because we are always adjusting and adapting to new search engine updates and best practices so that we can keep helping our clients see positive results. In fact, the fundamentals may be the only things that have remained constant.

During our years in business, we have spent hundreds of thousands of dollars on research and data to ensure that we are always ahead of the curve, allowing us to provide quality service to our clients. Part of what we’ve discovered is that the fundamentals will always be the foundation of online success, regardless of any new updates or design trends that pop up. With this in mind, we wanted to make information readily available to anyone who wants to learn more about the basics of digital marketing.

The purpose of this guide is not to give you a full digital marketing strategy, it is to inform and instruct you on the key concepts of website optimization and advertising on a basic level. This guide is meant to help those just starting out to have a sound understanding of what to know and what questions they can ask as they put resources towards making their business more successful.

These fundamentals will help you solve the two most important questions of online marketing:

  • How can I get more traffic to my website?
  • How can I increase my website conversions? [Introduction p. 2]

The purpose of this guide is not to give you a full digital marketing strategy, it is to inform and instruct you on the key concepts of website optimization and advertising on a basic level. This guide is meant to help those just starting out to have a sound understanding of what to know and what questions they can ask as they put resources towards making their business more successful. [Introduction p. 2]

Report
Netmark
15
Publisher Reference: 
Website Magazine
Research Abstract
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2016
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