Kate Crowley
Arts vs. The Economy
Posted by Nov 16, 2008 0 comments
Kate Crowley
I begin this, my first post, with some good news: my organization, the Heard Museum is in great standing to survive and thrive in this down economy. Some of you reading may think, "Really?" or "You're living in a dream world." But the better question is "how?" Here briefly is what specifically my department is doing to make it through these tough times.
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Concentrating on the "bonus" things we've always done well, events and lecture series
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Giving incentives to become a member at these events (reward those who attend)
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Allowing our leaders, our director and trustees, who have lived through times like these before to recommend the best course of action
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Re-evaluating ads "we've always done" to see if we can get by with out them for this year/season
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Finding solutions like Yelp.com for event promotions/getting the word out
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Thanking and re-thanking our current members
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Making PR for revenue generating events a priority
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Partnering with likely and unlikely businesses