The Psychology of the Perfect Marketing Video
6 Steps to Creating the Perfect Marketing Video
6 Steps to Creating the Perfect Marketing Video
In Fall 2014, I was invited to lead a webinar for the Americans for the Arts Public Art Network (PAN) Public Art Marketing & Community Engagement Digital Classroom series. Part of PAN’s ongoing online leadership development program for public art professionals, this 4-part webinar series focused on how to communicate to different groups of people why we need public art, and how to make public art as visible and impactful as possible—in both physical spaces and online.
Arts partnerships offer companies effective and cost-efficient methods of achieving critical business goals. In fact, 79% of businesses agree that the arts increases name recognition, and 74% of businesses say the arts offer networking opportunities to developing businesses (2010 BCA National Survey of Business Support for the Arts). The second essay in The pARTnership Movement essay series, Put Your Company in the Spotlight, shares stories of how some of America’s top companies partner with the arts to build market share, enhance their brand, and reach new customers.
This infographic focuses on how Generation X and Baby Boomers are using social media, and how you can use this to inform and improve your online marketing campaigns.
"Many arts organizations are discovering that where people choose to attend arts and cultural events can be crucial to developing effective strategies for reaching broader and more diverse audiences. New research finds that more people attend arts and cultural events in community venues--such as open air spaces, schools, and places of worship--than in conventional arts venues, such as concert halls, theaters, museums, and art galleries. Although audiences for events held in both types of venues overlap, about one-fourth of the people who participate in arts and culture do so only in...
Just how good is your growth? As more people join social networks worldwide, is the value of your brand audeince depreciating?
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