<P>The only careers book to embrace the performing, visual, and media arts as a single industry. It is the first comprehensive guide to the job market and to career development that embraces theatre, music, dance, opera, museums, galleries, film, telecommunications, and the many types of managers and support personnel who earn a living by working at a desk behind the scenes. (Introduction). </P>
<P>The first chapter of this book defines arts management as a profession by placing it in the context of recent history and showing how the role of the arts manager has evolved distinctive characteristics. In subsequent chapters you will learn how to plan your career, determine what kind of training you need, discover how to apply for and gain the position you want and how to move up. Then, after reading how the industry is organized, you can examine the myriad job possibilities. These are described generically, illustrating how easily skills may be transferred from one branch of the industry to another. Because most people work as employees before forming their own businesses, the options for becoming self-employed in the arts management field are saved for the final chapter. Finally, we have created a Career Kit that gives you easy access to valuable job information - a resource you will want to consult whenever you're considering a job or career change. (p. xvi).</P>
<P>CONTENTS<BR>List of charts.<BR>Acknowledgments.<BR>Introduction. </P>
<P>Chapter 1. Birth of a profession: </P>
<P>What is an arts manager?<BR>The growth of the lively arts in America.<BR>Enter - The media monster.<BR>For sale but not for profit - The advent of subsidy.<BR>The state of the arts and media industry today.<BR>The third-century arts manager. </P>
<P>Chapter 2. Planning Your Career: </P>
<P>Setting goals and priorities.<BR>The school of hard knocks versus formal education.<BR>Deciding between the commercial and nonprofit sectors.<BR>The difference between union and nonunion positions.<BR>Job titles can be deceiving.<BR>The time factor in getting ahead.</P>
<P>Chapter 3. College programs and training opportunities: </P>
<P>Options in higher education - A matter of degrees.<BR>How long will it take and how much will it cost?<BR>Graduate programs in arts management.<BR>Internships and apprenticeships.<BR>Workshops, seminars, and information centers.</P>
<P>Chapter 4. Going after the job: </P>
<P>Assessing your qualifications.<BR>Networking.<BR>The courtesy contact merry-go-round.<BR>Consulting job listings, services, and agencies.<BR>Composing your resume.<BR>The covering letter.<BR>The broadcast letter - An alternative to resumes.<BR>Third-party letters.<BR>Conducting a direct-mail campaign.<BR>Interviewing.<BR>Following-up.<BR>Second interviews.<BR>Everything is negotiable.</P>
<P>Chapter 5. How the arts and media industry is organized and what the top jobs are:</P>
<P>Unincorporated companies, associations and partnerships.<BR>Corporations.<BR>Commercial arts and media corporations.<BR>Nonprofit arts and media corporations.<BR>Commercial theatre.<BR>Nonprofit theatre.<BR>Opera.<BR>Symphony orchestras.<BR>Modern dance and ballet.<BR>Presenting organizations and performing arts centers.<BR>Museums.<BR>Art galleries.<BR>Commercial radio stations and television networks.<BR>Independent commercial radio stations and television stations.<BR>Public broadcasting.<BR>Cable television systems.<BR>Cable television programming companies.<BR>Local-access television channels.<BR>Film studios.<BR>Independent film companies.<BR>Talent agents.<BR>Artist management.<BR>Arts and media service organizations.<BR>Arts and media schools and educational programs.</P>
<P>Chapter 6. Jobs in financial management: </P>
<P>What is financial management?<BR>Director of finance.<BR>Business systems manager.<BR>Controller.<BR>Production estimator.<BR>Accountant.<BR>Bookkeeper.<BR>Business manager.<BR>Box-office manager.<BR>Box-office treasurer. </P>
<P>Chapter 7. Jobs in marketing, public relations and sales: </P>
<P>What is marketing, public relations and sales?<BR>Director of marketing?<BR>Marketing manager or market analyst.<BR>Director of membership.<BR>Director of audience development.<BR>Systems specialist.<BR>Director of public relations or director of press relations.<BR>Press agent.<BR>Director of public information.<BR>Director of community Relations.<BR>Director of Advertising.<BR>Continuity manager.<BR>Director of sales or sales manager.<BR>Ticket service manager.<BR>Group sales manager.<BR>Subscription sales manager.<BR>Merchandise marketing manager.<BR>Concessions manager.<BR>Sales people.</P>
<P>Chapter 8. Jobs in fundraising, fund giving and in service organizations: </P>
<P>What is fundraising?<BR>Director of development or development officer.<BR>Associate or assistant director of development.<BR>Special events coordinator.<BR>Arts councils.<BR>United arts funds.<BR>Private foundations.<BR>Corporate giving officers.<BR>Professional associations.<BR>Unions and guilds.<BR>Technical assistance groups.</P>
<P>9. Jobs in production and operations management: </P>
<P>What is production and operations management?<BR>Production manager.<BR>Facilities or building manager.<BR>Office manager.<BR>Company manager.<BR>House manager.<BR>Stage manager.<BR>Technical director.<BR>Tour manager.<BR>Music administrator.<BR>Personnel manager.<BR>Contractor.<BR>Librarian.<BR>Curator.<BR>Conservator.<BR>Exhibition designer or director.<BR>Registrar.<BR>Collections manager.<BR>Director of acquisition, research, and/or publications.<BR>Gallery manager.<BR>Productions manager (film and television).<BR>Line producer.<BR>Unit manager.<BR>Production auditor.<BR>Production office coordinator.<BR>Program director.<BR>Traffic manager.<BR>Studio or station operations assistant.<BR>Franchise manager.<BR>Director of education or director of outreach.<BR>Director of public access.<BR>Internship director.</P>
<P>Chapter 10. Becoming Independent: </P>
<P>Evaluating your readiness.<BR>Forming a private corporation.<BR>Accountant.<BR>Advertising agent.<BR>Art dealer.<BR>Artist manager.<BR>Artists' representative or agent.<BR>Attorney.<BR>Casting agent.<BR>Consultant.<BR>Contractor.<BR>Distributor.<BR>Gallery owner.<BR>General manager.<BR>Impressario or entrepreneur or financier.<BR>Landlord.<BR>Packager.<BR>Personal manager.<BR>Presenter or booking agent.<BR>Press agent or public relations consultant.<BR>Producer.<BR>Theatre architect or Architectural consultant.</P>
<P>Conclusion - Forecast for the nineties: <BR> Trend-setting indicators.<BR> Arts and media management in the nineties.<BR> A formula for success.<BR> Toward the millennium. </P>
<P>The Arts and Media Management Career Kit: <BR> Graduate programs in arts administration.<BR> Arts and media management internships.<BR> Arts and media management seminars, workshops, and information centers.<BR> Referral services, membership associations and periodicals with job listings.</P>
The only careers book to embrace the performing, visual, and media arts as a single industry. It is the first comprehensive guide to the job market and to career development that embraces theatre, music, dance, opera, museums, galleries, film, telecommunications, and the many types of managers and support personnel who earn a living by working at a desk behind the scenes.
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