Snapshot 2013 revealed the most dramatic shift in employee giving over the past decade: The evolving workforce and the digital age suggested a new model is emerging to more fully engage employees and maximize the impact of the giving experience inside and outside the walls of the workplace.
Nearly 100 companies participated in this report. Employing more than 1.4 million people and representing more than 20 industry groups, these companies collectively raise more than $230 million through employee giving campaigns.
What You'll Learn:
- Employers remain committed. Employees continue to recognize the benefits of strong employee giving programs with branded initiatives that offer choice and increase engagement.
- New engagement strategies. Employers are creating new giving models to involve and engage employees, particularly younger employees.
- Technology and digital culture. Technology and digital culture are transforming the employee giving experience.
- Paradigm shift at hand. A paradigm shift is taking place – a new model is emerging that empowers employees to participate in the giving experience inside and outside the walls of the workplace.
Every year, millions of people across America are invited to participate in an activity that has become a Fall tradition for generations of employees working at many of the nation’s largest employers: the Employee Charitable Giving Campaign.
The impact of employee giving campaigns on charitable organizations and the people and communities they serve cannot be understated. Workplace giving campaigns generate over $4 billion annually—much of which is unrestricted, sustainable support that enables charitable organizations serve communities throughout the nation.
For the last decade, America’s Charities, a national proponent for effective employee engagement programs, has commissioned research to identify current trends, attitudes and perceptions in employee workplace giving.
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