Blog Posts for arts marketing

Raising Audiences: "Sur-thrival"

Posted by Matt Lehrman, Jan 28, 2009 3 comments

Economic recovery is coming.  Whether it is months or years away we must not lose confidence that recovery is just beyond the horizon.

So let's focus on on the task at hand.  To our organizations and to our field, our responsibility is to do more than merely survive (though survival itself is surely a significant challenge.)

Our present job is to emerge from these hardships smarter and stronger than we are now.  Let's focus on "Sur-thrival" - the act of investing today in efforts that will bear abundant fruit in the future.

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