Ron Evans
Consistency Is More Important Than the Latest Thing
Posted by Oct 04, 2011 1 comment
Ron Evans
Let's face it. Arts marketing and technology planning can be overwhelming at times. Especially for folks who are new to it.
I recently taught a class about self-marketing online, to a group of individual artists in San Francisco. They were all fired up about technology; it was awesome to see. But a lot of them didn't have a plan, and because of this, they didn't have consistent activities they could measure over time.
The effect was that that they were getting really frustrated chasing the next “silver bullet” and not finding any sort of results or satisfaction.
I can see how that can be really frustrating (especially for an individual artist with no staff to help). So we spent some time talking about creating a simple online marketing plan, and most importantly, establishing various behavior modification techniques to help them stick to a consistent marketing schedule.
I know many of you will have heard of S.M.A.R.T. Goals (hey everyone, did you know that S.M.A.R.T has been expanded to S.M.A.R.T.E.R?). This format is an excellent one for setting priorities so that you can get rid of the stuff that's not SMART(ER) and focus on the stuff that is.
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