Blog Posts for arts marketing

Opening Reception at the NAMP Conference

Posted by Sioux Trujillo, Nov 01, 2009 0 comments

Just got back from the opening ceremony held at the RISD museum of art. Their art collection was very impressive. The evening started off  at the museum by being lead up to a narrow escalator when I got off  the escalator I was hit by a cerulean blue wall  with 3 high school  students playing in a quartet. I entered the contemporary gallery and  right away I knew I was in for a treat. They had a Calder, Twonmbly,  Catlett, Pollock, Hoffman, Agnes Martin, and Philip Guston just to name a few. It was wonderful and it was only the first room.  I went  on to see a wonderful print exhibition with a few Albect Durer what an  amazing artist he was so before his time.

Read More

Five Tips For Marketing Your Art to Groups

Posted by Adam Thurman, Oct 02, 2009 1 comment

As an arts marketing blogger I have covered a lot of stuff. But one thing I haven't covered enough is how to bring in groups to see your work.

Having a group sales strategy is key for arts organizations, particularly ones that perform in smaller venues. Not only do groups feel up those seats, they also bring in a very nice energy to the event. So let's talk about how to get them in:

1. Start early. Most organizations that bring groups to events starting planning those group outings months in advance. For example, the show my day job is running now starting contacting groups in late May.So if you want to start bringing in groups for your late winter, early spring events, the time to get moving on that is now.

Read More

What's our name?

Posted by Matt Lehrman, Apr 20, 2009 2 comments

What word (or words) best NAME the community that we represent?

Consider the breadth of organizations, missions and functions of our sector: theatre companies, music organizations, dance groups, art museums, galleries, zoos, science centers, natural history museums, botanical gardens, arts presenters, libraries, cultural heritage organizations, independent & art film presenters, poetry groups & so much more!

We are obviously bigger than an “Arts Community.”

Read More

Don't Hate

Posted by Adam Thurman, Apr 10, 2009 0 comments

"I hate marketing."

I hear that a lot.

Of course when people say that they are also saying some version of the following . . .

I hate money or I hate when people come to see my work.

They are basically the same thing.

But the truth is you probably don't hate marketing. You hate what you think marketing is all about.

Read More

Audience Raising: Invitation to "Project Audience"

Posted by Matt Lehrman, Mar 26, 2009 0 comments

On-line events calendars and community arts portals – like those created and run by numerous arts councils, service organizations and other local partnerships – are widely recognized as today’s “state of the art” collaborative strategies for raising visibility and increasing arts and cultural participation.

Today, I'm delighted to share news (and invite participation) in a Mellon Foundation-funded “planning process” – – whose aim is to envision the next generation of technology and practices for such collaborative, community-level audience development work.

Read More