Thank you to the many people who have been blog contributors to, and readers of ArtsBlog over the years. ArtsBlog has long been a space where we uplifted stories from the field that demonstrated how the arts strengthen our communities socially, educationally, and economically; where trends and issues and controversies were called out; and advocacy tools were provided to help you make the case for more arts funding and favorable arts policies.

As part of Americans for the Arts’ recent Strategic Realignment Process, we were asked to evaluate our storytelling communications platforms and evolve the way we share content. As a result, we launched the Designing Our Destiny portal to explore new ways of telling stories and sharing information, one that is consistent with our longtime practice of, “No numbers without a story, and no stories without a number.”

As we put our energy into developing this platform and reevaluate our communications strategies, we have put ArtsBlog on hold. That is, you can read past blog posts, but we are not posting new ones. You can look to the Designing Our Destiny portal and our news items feed on the Americans for the Arts website for stories you would have seen in ArtsBlog in the past.

ArtsBlog will remain online through this year as we determine the best way to archive this valuable resource and the knowledge you’ve shared here.

As ever, we are grateful for your participation in ArtsBlog and thank you for your work in advancing the arts. It is important, and you are important for doing it.

As businesses increase investments in video, it’s import-ant to have relatable benchmarks to evaluate success and identify opportunities. That’s why we’ve introduced the first Video in Business Benchmark Report analyzing the trends of businesses using video to support their marketing and sales efforts. These findings are based on first-party data collected from the Vidyard video platform from more than 500 businesses and over 600 million video streams within the last 12 months.

Data associated with companies that produce video as their primary business and those who monetize their video content has been omitted from this report. This data is also supplemented with findings from the Video Content Marketing Benchmark Study conducted by Demand Metric and Vidyard in October 2016. [Introduction, p.2]

This report shares trends from analyzing data colleced from Vidyard video platform of more than 500 businesses over 600 million video streams in the year 2016.

Report
Vidyard
56
January, 2017
Research Abstract
Image Thumbnail of Pub Cover: 
2017
namp preview image: