Resource Library

1327 ITEMS FOUND

Please, Do Your Own Facebook Advertising

Posted by Joseph Yoshitomi, Oct 18, 2017 0 comments

Facebook’s changes suggest a general direction towards offering incentive for DIY advertising. Anyone who can send an email, shop on Amazon, or navigate around a basic spreadsheet can learn Facebook advertising basics by launching a campaign in under an hour.

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A Perspective on Accessibility

Posted by Ms. Beth Prevor, Oct 17, 2017 0 comments

I’ve long held that audiences with disabilities, including deaf audiences, would benefit from being considered from a marketing perspective and understood from a multi-cultural standpoint, rather than a strictly legal requirement/service perspective.

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Engaging a Mid-Size Community with Digital Content

Posted by Colleen Cook, Oct 16, 2017 0 comments

When you work for a non-profit arts organization outside of a metropolitan area, it’s easy to fall into the mindset that what works for the big organizations won’t work for you—even when you know your mission is BIG.

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This is Not Your Grandmother’s Arts Scene.

Posted by Ruby Lopez Harper, Oct 16, 2017 0 comments

Or maybe it is? Or maybe it isn’t. The challenge that arts marketers face is navigating the changing landscape and being mindful of the identity and personality of the organization balancing against welcoming the whole community.

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Send your constituents to NAMPC

Posted by Mr. Andrew M. Witt, Aug 22, 2017 0 comments

The case for sending a “NAMP Team” to the National Arts Marketing Project Conference to increase their marketing and advertising skill levels, which in turn will serve to attract and entertain more visitors and residents in your community.

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True Influence Isn’t About Follower Counts

On this episode of Marketing Smarts, Adobe's Mark Boothe (Head of Social Media, Adobe Experience Cloud) and Joe Martin (Head of Social Insights) focus on the topic of influencers. Hear how they know an influencer is a good match for the brand, how they measure the success of their influencer marketing efforts, and how they maintain a relationship with their influencer group all year round.

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Twitter for Business in a Nutshell

Tuesday, August 1, 2017

Pam Moore is the CEO / founder of Marketing Nutz and is ranked as one of the Top 10 Social Media Power Influencers by Forbes. In this episode of her podcast, SocialZoom Factor, she takes you through the do's and don'ts of Twitter for your business. From giving a background of her start to outlining how to create a strategy to develop your brand, learn how to use Twitter to its fullest potential.

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Source Name: 
SocialZoom Factor
Author Name: 
Pam Moore

The Art & Science of a Successful Modern Marketer

In today's business, marketers have to be a jack of all trades and not just specialize in one area. So what does it take to achieve this? According to Salesforce we need to be part artist and part scientist. Check out the 8 key skills all marketers have.

This infographic focuses on the 8 key skills marketers must have according to Salesforce.

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Salesforce
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File Title: 
The Art & Science of a Successful Modern Marketer
Publisher Reference: 
Salesforce
One Pagers
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July 7, 2017
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How I Grew My Twitter Following by 2,400 Percent

Tuesday, June 27, 2017

Having trouble gaining Twitter followers? See how Sam Kern from Influence & Co grew his following by 2,400% and take a look at these easy fixes for you to have follower success!

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Source Name: 
Influence & Co
Author Name: 
Sam Kern

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