Resource Library


Help, I’m Marketing and I Can’t Get Up

Posted by Norah G. Johnson, Mar 22, 2018 0 comments

How many of us are walking a line at our jobs between being an arts marketer, or not? Nowadays it seems as if dual and blended roles are becoming increasingly the norm for all except the largest arts and cultural organizations.

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Pennsylvania Council on the Arts, Arts Marketing and Audience Engagement Initiative

Thursday, March 8, 2018

The Pennsylvania Council on the Arts Arts Marketing and Audience Engagement in the 21st Century: Building the Capacity of Pennsylvania’s Cultural Sector kicks off its second year of programming. This two-year capacity-building initiative, funded by the Pennsylvania Council on the Arts, supports, strengthens and advances the arts marketing and audience engagement skills of arts and cultural professionals.

With internally-facing and externally-facing goals and objectives, the Initiative seeks to:

  1. Assist Pennsylvania-based arts and cultural organizations achieve increased and engaged audiences on a consistent basis through skill-building in the areas of arts marketing and audience engagement.
  2. Address long-term systemic issues of declining arts participation and loyal arts audiences in Pennsylvania.
  3. Assist arts and cultural organizations – particularly those within diverse communities – in attracting and retaining expanded audiences.

Focusing on the Western part of Pennsylvania, the second Cohort (a group of 50 participants made up of 25, two-person teams) will participate in an intensive two-year curriculum that provides all participants the opportunity to build new skills in arts marketing and audience engagement. The Cohort will have access to both common core resources as well as resources tailored specifically to regional teams. In addition, each Cohort will have access to a new network of leading arts marketing experts/trainers to guide their work.

Applications for the 2018-2020 program are open now through April 27, 2018.

For more information on how to apply, click here.

Have questions? Send e-mail to Ruby Lopez Harper or call (202) 371-2830, x2079.

Customer Retention is Broken. Here's How to Fix It.

Posted by Kate Mroczkowski, Nov 06, 2017 0 comments

Content sponsored by Spektrix.

For arts organizations, retaining customers means building a core audience who are loyal, will take risks with you and in general are easier to sell to. These customers are also more likely to support your organization with donations.

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Arts and Cultural Solidarity

Posted by Erika Juran, Oct 20, 2017 0 comments

For many artists, making art is a coping mechanism to find inner calm and some kind of understanding about a confusing, chaotic world. So how might art heal our world? How might the artist become the healer?

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Questions to Begin a Conversation about (Re)Designing Your Organization for Equity

Posted by Mr. Ryan Antony Nicotra, Oct 19, 2017 0 comments

As we approach the upcoming National Arts Marketing Project Conference in Memphis, I’m excited to enter a new conversation about the possibilities for our sector that can be unlocked by embracing a designer’s mentality to address the critical need to diversify our audiences, our leadership, and our organizations.

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Please, Do Your Own Facebook Advertising

Posted by Joseph Yoshitomi, Oct 18, 2017 0 comments

Facebook’s changes suggest a general direction towards offering incentive for DIY advertising. Anyone who can send an email, shop on Amazon, or navigate around a basic spreadsheet can learn Facebook advertising basics by launching a campaign in under an hour.

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A Perspective on Accessibility

Posted by Ms. Beth Prevor, Oct 17, 2017 0 comments

I’ve long held that audiences with disabilities, including deaf audiences, would benefit from being considered from a marketing perspective and understood from a multi-cultural standpoint, rather than a strictly legal requirement/service perspective.

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Engaging a Mid-Size Community with Digital Content

Posted by Colleen Cook, Oct 16, 2017 0 comments

When you work for a non-profit arts organization outside of a metropolitan area, it’s easy to fall into the mindset that what works for the big organizations won’t work for you—even when you know your mission is BIG.

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This is Not Your Grandmother’s Arts Scene.

Posted by Ruby Lopez Harper, Oct 16, 2017 0 comments

Or maybe it is? Or maybe it isn’t. The challenge that arts marketers face is navigating the changing landscape and being mindful of the identity and personality of the organization balancing against welcoming the whole community.

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