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NAMP IGNITE Talks: What does it take to be Innovative?

Video

In this NAMP Ignite Talks, Chris Denson, Director of Ignition Factory at OmnicomMediaGroup USA and Creator/Host of Innovation Crush Podcast Series, discusses what it takes to be innovative from a business perspective. From building a diverse team to learning how to preemptively problem solve and approach the various aspects of discovery in today’s world, learn some quick tips on how to thrive as an innovator.

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Make It For Your Audience's Audience

How to create things that help themselves get shared
Thursday, May 25, 2017

One of the major goals in social media is to not only get a lot of "Likes" on our posts but to turn those likes into shares so that we're constantly reaching a new and wider audience. Unfortunately this isn't an easy task and could possibly stem from us focusing in on the wrong people. In this article, Steve Bryant explores the idea of getting shares from having our content centered around writing for our audience's audience. 

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Source Name: 
Medium
Author Name: 
Steve Bryant

The Power of Visual Storytelling

Saturday, August 5, 2017

Whether you're promoting a product, event, or the organization itself, visual storytelling is a crucial part of any online marketing campaign. This is especially true with social media being the driving force of it all. Digital Marketer, David Verjano, gives the run down on the importance of visual storytelling and the various types of graphics to best fit our campaigns.

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Source Name: 
Verjano Communications
Author Name: 
David Verjano

What I've Learned In 38 Years Of Surrounding Myself With Confident People

Growing up with a speech impediment, one writer learned to hide behind confident people early on. Then he picked up their habits.
Thursday, December 8, 2016

Michael Thompson was always more of an introvert who continuously became friends with the most confident people through every stage of his life. With reflecting back on it, he's realized this is one of the best decisions he's made because he's not only noticed common characteristics within those types of people, but has seen himself take on some of those traits. He's discovered that being confident isn't about being the best that you can be, but encouraging the ones around you to be the best they can be. 

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Source Name: 
Fast Company
Author Name: 
Michael Thompson

How Google Street View Became An Art Form

A zoom-in on the strange and sublime art of Street View, which turns ten years old this week.
Thursday, May 25, 2017

On May 25, Google Street View celebrated its 10th anniversary. What was meant as a more realistic way for users to view cities and towns around the world turned into a source of inspiration for numerous artists over the years. Whether creating hyperlapse videos to take viewers on a virtual roadtrip, or using the images to send a message about the interactions between humans and technology, artists have embraced this simple feature and used their creativity to mold and shape it into various forms of art.

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Source Name: 
Fast Company
Author Name: 
Allison L. Rowland & Chris Ingraham

How To (And How Not To) Use Memes For Online Marketing

Monday, June 12, 2017

Admit it ... we all love a good meme. When the text and image all fit together to get a message across that people understand and resond to, it's a huge marketing win. Unfortunately, this isn't a simple task, but Jayson DeMers helps to lay out some rules for success with using memes on your next online marketing campaign.

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Source Name: 
Forbes
Author Name: 
Jayson DeMers

Courageous Creativity

Video

CreativeMornings is a free monthly morning meetup for creatives to gather in cities all around the world. Each month they focus on a specific topic and find a local creative to present a short talk to inspire the people within their community. The April 2017 theme was "Beyond," which was meant to encourage people to not focus on limitations but rather strive to reach past any walls or barriers that they might find themselves up against. At CreativeMornings NYC, Refinery29 cofounder Piera Gelardi delievered an incredible message on how to live with courageous creativity.

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Key Take-Aways: Americans for the Arts Public Art Marketing & Community Engagement Webinar Series

In Fall 2014, I was invited to lead a webinar for the Americans for the Arts Public Art Network (PAN) Public Art Marketing & Community Engagement Digital Classroom series. Part of PAN’s ongoing online leadership development program for public art professionals, this 4-part webinar series focused on how to communicate to different groups of people why we need public art, and how to make public art as visible and impactful as possible—in both physical spaces and online.
 
The four lectures were organized by sub-topics: “Introduction to Marketing and Community Engagement” (September), “Promoting the value of your public art collection” (October), digital and online strategies (my session, in November), and education (December). See a full summary of all topics and speakers here. Each hour-long slide presentation led by one or more public art experts was coupled with a recap conference call session for participants.

In Fall 2014, I was invited to lead a webinar for the Americans for the Arts Public Art Network (PAN) Public Art Marketing & Community Engagement Digital Classroom series. Part of PAN’s ongoing online leadership development program for public art professionals, this 4-part webinar series focused on how to communicate to different groups of people why we need public art, and how to make public art as visible and impactful as possible—in both physical spaces and online.

Report
Gressel, Katherine
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Publisher Reference: 
Art and Then What Blog
Publisher Details: 
https://artandthenwhat.wordpress.com/
Research Abstract
Is this an Americans for the Arts Publications: 
No
Description: 
Key Take-Aways: Americans for the Arts Public Art Marketing & Community Engagement Webinar Series
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August 6, 2014
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