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Why the Letter Works Better

Posted by Mr. Stephen Belth, Jul 20, 2010 0 comments

Since the 1970s, the season brochure has been the calling card for performing arts organizations. While this convention continues, rising costs and shrinking direct mail responses has limited its universality.

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NAMPRadio Episode 7: Customer Psychology and the Unexpected Power of Surveys

In this episode, the panelists (Ron Evans, Matt Campbell, Maris Smith and special guest panelist Alan Brown talk about the benefits of surveying your audience, survey distribution methods, best practices in survey creation, and a few stories from the trenches.
NAMPRadio Recommends

Outro music: “I'm Leavin'” featuring singer/songwriter Andre Bisson. Find out more about this artist via his homepage or his page on the Podsafe Music Network.

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Author Emails: 
ron@groupofminds.com, mcampbell@washingtonperformingarts.org, mariscsmith@gmail.com, and alan@wolfbrown.com
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NAMPRadio Episode 6: Winning Strategies to Attract Media Attention

In this episode, the panelists Ron Evans, Matt Campbell, and Maris Smith talk to Journalist Bobbi Booker about the changes in the media industry over the last few years and the effects those changes are taking on our interactions with media contacts. Bobbi offers some great do's and don'ts to help you get the attention of your desired media contacts.
NAMPRadio Recommends

  • Matt recommends: A study showing that a "Mad Libs"-style sign-up form increased registration on a website over the typical "Name: _______; Address: __________" format... http://www.lukew.com/ff/entry.asp?1007
  • Ron recommends: Tweetdeck for iPhone (check the Apple app store) -- fantastic 3rd-party Twitter application that lets you track multiple conversations, upload photos and videos, auto-shorten urls, and so much more.
  • Bobbi recommends: 10000words.net -- a great site of help guides that help you navigate through contemporary journalism and storytelling.
  • Maris recommends: sendspace.com -- free service to send large files to people

Ou introduction music: “Charlie Chaplin” featuring singer/songwriter Katie Herzig. Find out more about this artist via her homepage: www.katieherzig.com or her page on the Podsafe Music Network.

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Author Emails: 
ron@groupofminds.com, mcampbell@washingtonperformingarts.org, mariscsmith@gmail.com,and e.bobbibooker@gmail.com
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NAMPRadio Episode 5: Why Stand In Line When You Can Get Online: Online Ticketing Systems

In this episode, the panelists Ron Evans, Matt Campbell, and Maris Smith talk with Justin Karr about online ticketing successes and headaches, online service fees, panel experiences on ticketing platforms, and details about Fractured Atlas' ATHENA opensource ticketing project.
NAMPRadio Recommends

  • Matt recommends: A book -- “The Paradox of Choice” by Barry Schwartz -- we tend to think that choice is a good thing, but there comes a point where too much choice is paralyzing, and the book offers thoughts on human behavior and how to avoid the paradox.
  • Ron recommends: The podsafe music network -- great site full of songwriters who have submitted their music to be used for free in your podcast or other not-charging work. We find all of our musical artists here. Send them some love!
  • Justin recommends: The iPhone app “Ratio” -- a sort of cookbook app that allows you to put in how much you have of one ingridient, and will calculate how much you need of other ingridients. Although cooking isn't arts marketing, Justin loves the way the app works as an example of a really good iphone app, as well as an example of out-of-the-box thinking.
  • Maris recommends: evernote.com -- Online site to save your ideas, things you see, and things you like. Then find them all on any computer or device you use.

Outro music: “Summer Morn” featuring Utah artist Douglas Spotted Eagle. Find out more about this artist via his homepage or his page on the Podsafe Music Network.

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Author Emails: 
ron@groupofminds.com, mcampbell@washingtonperformingarts.org, mariscsmith@gmail.com, and jkarr@jujamcyn.com

NAMPRadio Episode 4: Content Management Systems for Fun and Nonprofit!

In this episode, the panelists Ron Evans, Matt Campbell, and Maris Smith question  David Dombrosky about the advantages and disadvantages running arts and cultural websites using popular Content Management System software, such as Wordpress, Drupal, and Joomla.
From the Mailbag
This episode's question is from Andrew Girvan from Shakespeare In The Streets in Liverpool, UK: Which would you recommend, Drupal or Wordpress, and Why?
Have a question? Please send it to info@artsmarketing.org.
NAMPRadio Recommends

  • Matt recommends: Seth Godin mentioned: vintageadbrowser.com -- repository of 100,000+ "classic" advertisements -- it's searchable by keywords and themes. Good source of ideas for artwork/campaigns.
  • Ron recommends: Amazon's Kindle -- it's easy to read books on it, many books are available for instant download, and the ability to search for specific keywords anywhere in your book is phenomenal. Listen to the podcast to hear about Matt's low-tech version of the Kindle. :( amazon.com
  • David recommends: twitteranalyzer.com -- site that shows you information about your twitter account including things like your "reach" which is how often people retweet you, what subjects rise to the top, etc. Helps you to measure your Twitter effectiveness.
  • Maris recommends: emailonacid.com -- free trial or light subscription to test your email template in all the major email clients, so you can see how it looks and make adjustments to your templates.
  • Other links mentioned in the podcast: wordpress.org, drupal.org, www.facebook.com/pages/National-Arts-Marketing-Project/50890468570

Outro music: “Relish” featuring an Oregon band: Little Thom. Find out more about this band via their Myspace page or their page on the Podsafe Music Network.

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Author Emails: 
ron@groupofminds.com, mcampbell@washingtonperformingarts.org, mariscsmith@gmail.com, and david@instantencore.com

NAMPRadio Episode 3: Will That Arts Administration M.A. Help You Land Your Dream Job?

In this episode, the panelists Ron Evans, Matt Campbell, and Maris Smith talk with Andrew Taylor, Director of the Bolz Center for Arts Administration at the University of Wisconisn about the advantages and disadvantages of getting a graduate degree in arts administration.
NAMPRadio Recommends

  • Ron recommends: Pidgin Universal Chat Client as a way to connect to multiple instant messaging client, which allows you to talk with your friends or co-workers online, no matter what chat service they use (such as AOL Instant Messenger, MSN, ICQ, etc.). It's an incredibly handy way to communicate with your team in a way that is faster than email and great for sending links around.
  • Matt recommends: Mediapost.com -- an online publishing company that caters to the media, and has “a whole constellation of blogs and e-newsletters that you can subscribe to.” They have a lot of great advice from industry leaders, and drill down into specific areas of marketing that Matt really digs.
  • Maris recommends: Mashable.com -- a website with lots of daily content devoted to news and understanding of social media. Ron agrees!
  • Andrew recommends: An IRS site called StayExempt.org, which allows you keep track of all of the rules and recommendations for maintaining your nonprofit status, is a fun and easy way. Andrew also recommends the Association of Arts Administration Educators at artsadministration.org, which is a site that allows you to research different arts administration degrees around the country.

Outro music: “The Rocky Road to Dublin” featuring the band Blaggards, out of Houston, TX. Find out more about this band via their page at the Podsafe Music Network.

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Author Emails: 
ron@groupofminds.com, mcampbell@washingtonperformingarts.org, mariscsmith@gmail.com, and eataylor@american.edu
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NAMPRadio Episode 2: Highlights from the 2009 National Arts Marketing Project Conference

In this episode, the panelists Ron Evans, Matt Campbell, and Maris Smith reminisce with Alison Schwartz about the 2009 National Arts Marketing Project Conference that recently took place in Providence, RI. They'll also discuss their thoughts on potential speakers for 2010 National Arts Marketing Project Conference the will be held in San Jose, CA.
From the Mailbag
We answer a question by Katie Guernsey of Picnet.net on ways the panelists have seen arts organizations collaborate to promote the arts in a region.
NAMPRadio Recommends

  • Ron recommends: WhichTestWon.com as a fun site for marketers that allows you to guess on the results of various A/B tests on web user behavior.
  • Matt recommends: Uniflip -- an application that can turn PDF/Word docs into a flash-based brochure that you can embed on your site.
  • Maris recommends: Squarespace.com, which she calls “Myspace for bloggers.” It's a hosted space where you can easily create a website for your group. Various inexpensive prices.
  • Alison recommends: Google Alerts, which allows you to enter a set of keywords into Google, and receive email updates on new content on the web that contains those keywords, whenever it appears.

Outro music: “Brown” featuring Children of a New Jazz Era out of Michigan. Find out more about this band via their page at the Podsafe Music Network.

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Author Emails: 
ron@groupofminds.com, mcampbell@washingtonperformingarts.org, mariscsmith@gmail.com, and alisons48@gmail.com
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NAMPRadio Episode 1: Decoding Marketing Metrics

In this episode, the panelists Ron Evans, Matt Campbell, and Maris Smith are joined by Steven Roth. The group disucss ways to build measurement into you marketing efforts and share some of their stories in what has worked (and hasn't worked) for them.
From the Mailbag
We answer a question by Josh Russell of 1stAct.org on trends we're seeing in social media by arts organization.
NAMPRadio Recommends

  • Ron recommends: Browsercam.com as a tool with a free 24 hour access pass to check the look of your website in multiple browsers.
  • Matt recommends: The Wallace Foundation report on “Engaging Audiences.”
  • Maris recommends: A free tool for the Firefox browser that will show you if Google Analytics has been installed on a page.
  • Steven recommends: Arts Journal a daily email of stories published by bloggers and major newspapers related to the arts.

Outro music provided by Justin Gordon "Winter in Ohio" provided by the Podsafe Music Network. For more information about Justin Gordon, please visit his page on the Podsafe Music Network.

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Author Emails: 
ron@groupofminds.com, mcampbell@washingtonperformingarts.org, mariscsmith@gmail.com, and steven.roth@jcaartsmarketing.com
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