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Inter-City Arts 2016 Impact Report: Transforming Los Angeles Through Arts Education: 2016 Impact Report

California law requires that schools provide music, art, theater and dance at every grade level. Yet, according to the most recent Los Angeles Unified School District (LAUSD) Arts Equity Index, only 35 of over 700 schools in the District received a top rating in providing arts education services to their students. Elementary schools in the poorest parts of the district receive the fewest arts programs. Eleven percent (11%) of LAUSD schools received almost no arts programs or supplies. In 2016, Inner-City Arts provided quality arts education to 5,804 students. Throughout our 28-year history, Inner-City Arts has directly enriched the creative and academic lives of more than 200,000 of the city’s most underserved kids. During this time, more than 10,000 educators have participated in Professional Development programs at Inner-City Arts, extending our impact to more than 2.5 million students.

Situated at the crossroads of LA’s Skid Row and the burgeoning downtown Arts District, Inner-City Arts is well-positioned to produce greater educational equity for our students and opportunities for them to participate in the region’s growing creative economy. This study looks at the data showing how our work has an impact on the students in Los Angeles.

Report
Smiland, Bob
44
File Title: 
Transforming Los Angeles Through Arts Education: 2016 Impact Report
Publisher Reference: 
Inner-City Arts
Research Abstract
Is this an Americans for the Arts Publications: 
No
Image Thumbnail of Pub Cover: 
2016

Arts Education Census, Executive Summary 2013-2014 Academic Year: Inspiring Creativity through the Arts

In the Spring of 2014, DCCAH engaged Quadrant Research to work in collaboration with key stakeholders in District of Columbia Public School (DCPS) and District of Columbia Public Charter School (DCPCS) systems to both craft and implement a comprehensive study on the status of arts education. The purpose of this study was to determine the breadth and depth of arts education programming and resources currently in place in the city’s schools in order to create a baseline of knowledge on which to build. This document holds many positive indicators as to what is currently in place in both public school systems in the city. It also includes recommendations for further steps that would complement and supplement what is currently in place to ensure that DCCAH’s goal is realized in the years to come.
Data was collected in six domains i.e. Policies, Student Enrollment, Certi ed Educators, Resources, Course Offerings, and Arts Community Partnerships. Of the schools surveyed:

  • At least 85% of elementary, 50% of middle and 42% of high school students participate in at least one arts course with music and visual arts being the most popular;
  • 96% of DCPS students have arts education courses in their schools, with both music and visual art nearly universally available (85% of students);
  • 91% of DCPS schools have at least one full time arts educator with music and visual art being the most common;
  • All high schools meet the current graduation requirements and 23% of high schools EXCEED them;
  • More than 50% of all schools have arts education goals; • Only 18% of schools reported using outside funding to offset budget decreases;
  • 65% of all DC schools have long term partnerships with cultural organizations. This is significantly higher than what is seen in any other state where this area has been measured; and 
  • 93% of all schools reported providing students field trips to museums, theatres, musical performances and exhibitions to engage students in artistic experiences.

Things to Watch Of the schools surveyed:

  1. Access to dance and theatre opportunities are significantly reduced from music and visual arts;
  2. Arts Courses are not mandatory. Increase participation in all 8 wards;
  3. While most students participate in the arts fewer students are receiving deeper experiences (For example: only 3 middle schools have band and only one has a chorus or orchestra);
  4. More than 60% of schools spend less than $10 per pupil per year for arts instructional materials. At the elementary level, the per-pupil arts spending is only 2.5 cents per day;
  5. Charter schools have significantly lower student participation and fewer course offerings in the arts;
  6. Assessment of student skills and knowledge in the arts is mostly driven by teacher-developed assessments (86%) with less than 1 in 10 schools reporting district developed assessments in the arts and 14% reporting “no assessment”; and
  7. Less than 25% of schools have an arts education strategic plan.

In the Spring of 2014, DCCAH engaged Quadrant Research to work in collaboration with key stakeholders in District of Columbia Public School (DCPS) and District of Columbia Public Charter School (DCPCS) systems to both craft and implement a comprehensive study on the status of arts education.

Report
Lisa Richards Toney
6
File Title: 
DC Arts Education Census 2013-2014
Publisher Reference: 
D.C. Commission on the Arts and Humanities
Research Abstract
Is this an Americans for the Arts Publications: 
No
Image Thumbnail of Pub Cover: 
2014

How I Grew My Twitter Following by 2,400 Percent

Tuesday, June 27, 2017

Having trouble gaining Twitter followers? See how Sam Kern from Influence & Co grew his following by 2,400% and take a look at these easy fixes for you to have follower success!

Yes
Source Name: 
Influence & Co
Author Name: 
Sam Kern

What Is A Marketing Pixel And Why Should You Care?

Saturday, July 1, 2017

Ever heard of a marketing pixel? It's a little tracker placed on your website so you can keep up with what your customers are looking at to remind them about it later (i.e. ads on Facebook for the play you thought about checking out). Ticketfly is helping you out by laying it all out and how it can help grow your audience.

Yes
Source Name: 
Ticketfly
Author Name: 
Ticketfly Marketing

How to Use Facebook Ads to Boost Your Best Content

Larry Kim (founder & Chief Technology Officer of WordStream) joins this episode of the Social Media Marketing Podcast to help explain the inner workings of Facebook advertising and how to be sucessful on your next paid advertising campaign.

Preview Image: 

Using Google Analytics: An Essential Guide for Social Media Marketers & Small Business Owners

Wednesday, April 19, 2017

Google Analytics is a crucial tool for any digital marketer, but it isn't exactly the easiest to understand. Start with these basics and learn how to set up your account, track metrics, integrate Google Analytics into your website, set up goals, and boost your sales.

Yes
Source Name: 
DrumUp
Author Name: 
Disha Dinesh

Social Media Inflation Index

"Call it social media inflation. Nominally, you may have a lot more followers this year — but if your audience growth didn’t outpace the competition or the industry average, then the value of your social audience likely depreciated.

Sure, some brands grow “smarter” than others. Sweepstakes and giveaways, for example, might result in more followers, but are less likely to convert “likes” into loyal customers. But without historical and competitive context, reporting on follower growth is an empty, self-congratulatory exercise.

Enter the 2016 Social Media Inflation Index. We used the TrackMaven digital analytics software platform to analyze a sample of 26,965 brands across all industries. The results, presented in the summary graph below, display the median monthly follower growth percentage per brand on five major social networks — Facebook, Twitter, Instagram, LinkedIn, and Pinterest — across 2015."

Just how good is your growth? As more people join social networks worldwide, is the value of your brand audeince depreciating?

Infographic
Kara Bruney
1
File Title: 
Social Media Inflation Index
Publisher Reference: 
TrackMaven
One Pagers
Is this an Americans for the Arts Publications: 
No
Image Thumbnail of Pub Cover: 
2017
namp preview image: 

What is Culture Track?

"Culture Track is the largest tracking study focused exclusively on the ever-changing attitudes and behaviors of U.S. cultural consumers, as well as the trends in attendance and the motivators and barriers that affect participation. It has been fielded six times since 2001.

Culture Track 2014 is the product of over a decade of LaPlaca Cohen’s research and dedication to producing a current, highly-actionable resource for the leading cultural institutions across the nation.

The 2014 edition of Culture Track arrives at a pivotal moment for cultural organizations nationwide. Audience behaviors and expectations are changing rapidly, driven by ever-multiplying and diversifying options for spending leisure time, and by technology developments that are fundamentally altering the way we interface with our world. The implications for cultural institutions are significant and, without close study, difficult to determine." [Introduction p. 1]

LaPlaca Cohen worked in partnership with research firm Campbell Rinker to field Culture Track 2014. The study was conducted using a nationwide online survey with 4,026 respondents, representing all 50 states. Respondents were U.S. residents ages 18 or over who were double-confirmed for interest in cultural events and attendance to at least one cultural activity in the past year. The study defines cultural participation as attendance to a specific range of cultural activities, such as museums/art exhibits, theater, music, file festival, opera, zoos, botantical gardents, and more.

Report
LaPlaca Cohen Agency
117
File Title: 
Cukture Track '14
Publisher Reference: 
LaPlaca Cohen
Research Abstract
Is this an Americans for the Arts Publications: 
No
Image Thumbnail of Pub Cover: 
2014
namp preview image: 

How I Used Facebook to Raise $30,000 (And What Arts Marketers Can Learn From This)

How to Use Facebook Ads to Boost Your Best Content
Tuesday, May 2, 2017

Do you use Facebook ads?

Have you considered creating Facebook ads from your top-performing organic posts?

To explore how to identify and boost your best Facebook content, read this interview by Michael Stelzner of Larry Kim.

Yes
Source Name: 
Social media Examiner
Author Name: 
Michael Stelzner

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