Resource Library


True Influence Isn’t About Follower Counts

On this episode of Marketing Smarts, Adobe's Mark Boothe (Head of Social Media, Adobe Experience Cloud) and Joe Martin (Head of Social Insights) focus on the topic of influencers. Hear how they know an influencer is a good match for the brand, how they measure the success of their influencer marketing efforts, and how they maintain a relationship with their influencer group all year round.

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How I Grew My Twitter Following by 2,400 Percent

Tuesday, June 27, 2017

Having trouble gaining Twitter followers? See how Sam Kern from Influence & Co grew his following by 2,400% and take a look at these easy fixes for you to have follower success!

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Influence & Co
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Sam Kern

NAMP Ignite Talks: Drawing Lines


“Drawing Lines” in Austin, Texas was a community art project inspired by historical political changes happening within the city due to electoral redistricting. For this project, an artist or team of artists worked with each council district to co-create an art piece with residents; all of the projects were then brought together as part of a pop-up gallery along Congress Avenue, a major thoroughfare in the city. “Drawing Lines” used the arts to open conversations about the role art plays in exploring notions of place and in bringing together communities of people.

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10 Nonprofit Twitter Accounts Doing it Right

Thursday, November 10, 2016

Struggling to figure out how a nonprofit can fit into the mainstream Twitter world? Check out these 10 nonprofits who are dominating this social platform, and get some inspiration for your organization's page.

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Sebastian Gutierrez

Once In A Lifetime

Ryan Cummins is the co-founder of Omaze, an experience-based fundraising organization whose focus is to allow everyone the chance to win a once-in-a-lifetime experience with their favorite celebrity while (most importantly) supporting a great cause for as little as $10. Take a listen to this Innovation Crush episode as Ryan discusses how to network and maintain relationships, develop social impact, and live and work in the now. 

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Serendipity & Evolution

Jennifer Ferro is the President of KCRW, a nonprofit public radio station based in Los Angeles, CA. Her journey started when she was asked by a friend to volunteer for the station to help record a dance concert and 21 years later she's now overseeing the innovation within the organization. On Innovation Crush, Jennifer discusses the importance of building community, having creative freedom amongst your team, and instilling trust amongst your listeners.

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How to Market to Generation X and Baby Boomers on Social Media

Each generation uses social media in various ways, whether the amount of time they're using it per week is longer than other generations or that they gravitate towards one particular outlet over another. As marketers, we need to keep this in mind, so we understand how to create a better strategic plan for our online campaigns. This inforgraphic focuses solely on how Generation X and Baby Boomers use social media, and how you can use this to inform and improve your online marketing campaigns.

This infographic focuses on how Generation X and Baby Boomers are using social media, and how you can use this to inform and improve your online marketing campaigns.

Citipost Mail
How To Market To Each Generation On Social Media
Part 2
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Citipost Mail
One Pagers
Citipost Mail, 03/17/2017
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March 17, 2017
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How Googlers Avoid Burnout (And Secretly Boost Creativity)

Sunday, June 11, 2017

For many of us it's hard to detach ourselves from work. We've got so much going on that it's difficult to truly enjoy the weekends and our time off because our minds are constantly running with things to do. Chade-Meng Tan noticed this within himself and among his fellow Googlers and, in an effort to fix the issue, created a 7-week mindfulness mediatation course for Google employees called Search Inside Yourself. This course helped his coworkers learn how to separate work from their personal lives, and Google saw it as such a necessity that they asked him to teach full time for their Personal Growth department. Being intentional about resting is so crucial—not just for the obvious personal reasons, but to help boost your creativity and promote success for your business. So relax! Stop what you're doing and go for a quick run/walk, even take a nap, or check out this article to see some other helpful relaxation methods. Our best ideas come when we're least expecting them, so do yourself (and your business) a favor and rest.

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Brad Stulberg & Steve Magness


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