Arts High Schools: A Unique and Essential Model
I recently joined an arts high school community, and I live in awe of the complexity, depth, and flexibility that the arts school model provides. I’m enamored with the space we create when we design schools for students who have a demonstrated passion and aptitude for the arts. Arts schools allow our most creative young people in society to feel supported, celebrated, and encouraged to grow. I contend that the confidence, skills, and sense of community students gain from attending arts schools helps them to become the best version of themselves.
Customer Retention is Broken. Here's How to Fix It.
Content sponsored by Spektrix.
For arts organizations, retaining customers means building a core audience who are loyal, will take risks with you and in general are easier to sell to. These customers are also more likely to support your organization with donations.
Artists’ Voices Ring Through Civic Dialogue and Municipal Engagement
The role of the artist is changing. In the midst of these challenging times, civic engagement has become the focus of attention across many sectors and fields. More than ever, the arts are promoting greater awareness and understanding of community issues, contributing to shifts in thinking and in attitude. I see artists and arts organizations across the country being integrated into practices of civic engagement, and applying the power of artistic imagination to inform, inspire, engage, and motivate social action. And I continue to applaud state and municipal governments across the U.S. for embracing such collaborations.
National Business Leaders Discuss Leveraging the Arts for Employee Diversity, Equity, and Inclusion
The Business Roundtable is part of a series of convenings Americans for the Arts hosts to gather insight and best practices from leaders in all sectors, and is designed to address the needs of businesses across industries looking to engage and retain a diverse workforce by incorporating the arts into their portfolios, and to strengthen and diversify their talent and their brand. The roundtable was bookended with an example of an arts-based experience that the Arts & Business Council of New York encourages the corporate community to employ in its approach to addressing DEI goals in thoughtful and innovative ways.
Arts and Cultural Solidarity
For many artists, making art is a coping mechanism to find inner calm and some kind of understanding about a confusing, chaotic world. So how might art heal our world? How might the artist become the healer?
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Skin In The Game In the Fight for Arts Funding
Art has the power to transform our lives and strengthen our communities. In spite of this, the future of our beloved arts has experienced a hair-raising roller coaster ride over this past year. Like many of you reading this post, a fire has ignited within me to stand-up for what I believe in—and, I believe in the arts. When the going gets tough, we must speak loud, stand up tall, and refuse to back down. The arts are the most vibrant and expressive of the vital pillars that make up our great nation. In this fight for the brightest and most prosperous future for the arts, we all have skin in the game.
Questions to Begin a Conversation about (Re)Designing Your Organization for Equity
As we approach the upcoming National Arts Marketing Project Conference in Memphis, I’m excited to enter a new conversation about the possibilities for our sector that can be unlocked by embracing a designer’s mentality to address the critical need to diversify our audiences, our leadership, and our organizations.
Undoing Power Dynamics by Incorporating Youth and Community Voices
By wishing to incorporate youth and their communities in decision-making for initiatives that are intended to engage them and their peers, organizations and program managers are (knowingly or unknowingly) giving these young people a lesson on power dynamics, the power of organizing, and policy development via focus grouping, researching, and consulting with experts (aka themselves). By welcoming youth into the decision-making process, we can begin to show them how decisions—within our organizations and more broadly in society—could be made differently. Let’s lean into it and, in fact, give these young folks more power over programs that are meant to be for them, particularly in organizations that have little or no history of incorporating young people in admin-level spaces.
Please, Do Your Own Facebook Advertising
Facebook’s changes suggest a general direction towards offering incentive for DIY advertising. Anyone who can send an email, shop on Amazon, or navigate around a basic spreadsheet can learn Facebook advertising basics by launching a campaign in under an hour.
A Perspective on Accessibility
I’ve long held that audiences with disabilities, including deaf audiences, would benefit from being considered from a marketing perspective and understood from a multi-cultural standpoint, rather than a strictly legal requirement/service perspective.
Engaging a Mid-Size Community with Digital Content
When you work for a non-profit arts organization outside of a metropolitan area, it’s easy to fall into the mindset that what works for the big organizations won’t work for you—even when you know your mission is BIG.