Blog Posts for Strategy and Planning

Strategy and Planning

Outcome Management in the Arts

Date of Publication (formatted): 
Saturday, April 1, 2006

In 2005, The Altria Group, Inc. initiated the third in a three part series of programs testing the efficacy of an outcome management framework in its major grantmaking areas. This third area, and the subject of this case study, is the arts, specifically contemporary dance, and an area which has been a hallmark of Altria’s corporate giving.


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