Blog Posts for Marketing and Communications

Thank you to the many people who have been blog contributors to, and readers of ArtsBlog over the years. ArtsBlog has long been a space where we uplifted stories from the field that demonstrated how the arts strengthen our communities socially, educationally, and economically; where trends and issues and controversies were called out; and advocacy tools were provided to help you make the case for more arts funding and favorable arts policies.

As part of Americans for the Arts’ recent Strategic Realignment Process, we were asked to evaluate our storytelling communications platforms and evolve the way we share content. As a result, we launched the Designing Our Destiny portal to explore new ways of telling stories and sharing information, one that is consistent with our longtime practice of, “No numbers without a story, and no stories without a number.”

As we put our energy into developing this platform and reevaluate our communications strategies, we have put ArtsBlog on hold. That is, you can read past blog posts, but we are not posting new ones. You can look to the Designing Our Destiny portal and our news items feed on the Americans for the Arts website for stories you would have seen in ArtsBlog in the past.

ArtsBlog will remain online through this year as we determine the best way to archive this valuable resource and the knowledge you’ve shared here.

As ever, we are grateful for your participation in ArtsBlog and thank you for your work in advancing the arts. It is important, and you are important for doing it.

Outcome Management in the Arts

Date of Publication (formatted): 
April, 2006
Summary: 

In 2005, The Altria Group, Inc. initiated the third in a three part series of programs testing the efficacy of an outcome management framework in its major grantmaking areas. This third area, and the subject of this case study, is the arts, specifically contemporary dance, and an area which has been a hallmark of Altria’s corporate giving.

The J.W. McConnell Family Foundation: Inclusion. Sustainability. Resilience. Innovation.

Summary: 

The J.W. McConnell Family Foundation, based in Montreal and funding throughout Canada, supports what it calls socially engaged arts—arts organizations and activities that build bridges between culture and community—as a way to realize its vision of “a Canada where all people feel a sense of belonging and contribute as active citizens to improving the well-being of all.” The foundation’s most recent initiative focused on arts-based social inclusion owes much to what it learned from ArtsSmarts, an arts-infused learning program launched at...

W.K. Kellogg Foundation Evaluation Handbook

Summary: 

Available online as a pdf (or it may be ordered from the Kellogg website for free), this 116-page handbook from the Kellogg Foundation provides a framework for thinking about evaluation as a relevant and useful program tool: “For those with little or no evaluation experience, and without the time or resources to learn more, this handbook can help project staff to plan and conduct an evaluation with the assistance of an external evaluator.” A blueprint for conducting project-level evaluations, this handbook is an excellent resource and was written primarily for project directors...

Philanthropy, Evaluation, Accountability, and Social Change

Summary: 

This piece suggests that the accountability movement is “setting a floor for minimum standards” (p. 84) and has consequences for effective social change work. Foundations, in particular, measure impact in terms of attentiveness to accountability standards, but this is a false measure of success.  Instead, the organization’s focus should be on its transformative value to society. Focusing on narrow measures of accountability is problematic, because, as Bare states, “For foundations, when they attempt to deconstruct complex social change agendas to create bite-...

Evaluating Social Innovation

Summary: 

The authors suggest that traditional evaluation approaches (formative and summative) fail to meet the complex needs of social sector innovators. Instead, grantmakers should approach evaluation differently, specifically involving the use of developmental evaluation (attributed to Michael Quinn Patton). Through a review of literature, interviews, and case studies, this piece assists with putting developmental evaluation into practice. At the heart of this call for new evaluation approaches, is the encouragement of social innovation and change. Stanford University’s Center for Social...

A Summary of the Funder Exchange on Evaluating Arts & Social Impact

Summary: 

A May 22 Funder Exchange on Evaluating Arts & Social Impact, presented by Americans for the Arts’ Animating Democracy program and hosted by the Nathan Cummings Foundation, brought together funders, evaluation professionals, and arts practitioners to learn about concrete approaches and measures funders are using to understand the impact of arts and social change investments.

As the day progressed, it became clear that, at least within this group, evaluation is no longer viewed as a necessary evil, or worse, an empty exercise. Funders and practitioners alike shared examples...

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