Blog Posts for Marketing & Communications

Outcome Management in the Arts

Summary: 

In 2005, The Altria Group, Inc. initiated the third in a three part series of programs testing the efficacy of an outcome management framework in its major grantmaking areas. This third area, and the subject of this case study, is the arts, specifically contemporary dance, and an area which has been a hallmark of Altria’s corporate giving.

Key Take-Aways: Americans for the Arts Public Art Marketing & Community Engagement Webinar Series

Summary: 

In Fall 2014, I was invited to lead a webinar for the Americans for the Arts Public Art Network (PAN) Public Art Marketing & Community Engagement Digital Classroom series. Part of PAN’s ongoing online leadership development program for public art professionals, this 4-part webinar series focused on how to communicate to different groups of people why we need public art, and how to make public art as visible and impactful as possible—in both physical spaces and online.

Participation in Arts and Culture: The Importance of Community Venues

Summary: 

"Many arts organizations are discovering that where people choose to attend arts and cultural events can be crucial to developing effective strategies for reaching broader and more diverse audiences. New research finds that more people attend arts and cultural events in community venues--such as open air spaces, schools, and places of worship--than in conventional arts venues, such as concert halls, theaters, museums, and art galleries. Although audiences for events held in both types of venues overlap, about one-fourth of the people who participate in arts and culture do so only in...

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