Blog Posts for Fueling Change in Arts Marketing

Thank you to the many people who have been blog contributors to, and readers of ArtsBlog over the years. ArtsBlog has long been a space where we uplifted stories from the field that demonstrated how the arts strengthen our communities socially, educationally, and economically; where trends and issues and controversies were called out; and advocacy tools were provided to help you make the case for more arts funding and favorable arts policies.

As part of Americans for the Arts’ recent Strategic Realignment Process, we were asked to evaluate our storytelling communications platforms and evolve the way we share content. As a result, we launched the Designing Our Destiny portal to explore new ways of telling stories and sharing information, one that is consistent with our longtime practice of, “No numbers without a story, and no stories without a number.”

As we put our energy into developing this platform and reevaluate our communications strategies, we have put ArtsBlog on hold. That is, you can read past blog posts, but we are not posting new ones. You can look to the Designing Our Destiny portal and our news items feed on the Americans for the Arts website for stories you would have seen in ArtsBlog in the past.

ArtsBlog will remain online through this year as we determine the best way to archive this valuable resource and the knowledge you’ve shared here.

As ever, we are grateful for your participation in ArtsBlog and thank you for your work in advancing the arts. It is important, and you are important for doing it.


Sarah Meredith

Why Data is Essential for Marketing Success in The Arts

Posted by Sarah Meredith, Oct 21, 2016 0 comments


Sarah Meredith

The reason gathering data is so important is because it can help your organization understand your community needs, interests and how to better target your marketing efforts. With the rise of social media, there are more ways to reach your constituents than ever before, but it also means there is more data available than ever before.

Read More


Is Arts Marketing Knowledge Being Marginalized?

Posted by , Oct 21, 2016 2 comments



Frequently, those with less marketing knowledge are able to influence organizational decisions about which photographs to use, what copy should communicate, where paid ads are placed, what is posted on social media, and so on. And marketing staff is often blamed for ineffective marketing over which they had less than total control.

Read More

Ms. Lisa Mallette

Making Connections through Radical Hospitality

Posted by Ms. Lisa Mallette, Oct 20, 2016 1 comment


Ms. Lisa Mallette

City Lights Theater Company treats patrons, artists, staff, and board members with the utmost warmth, respect, and what we call “radical hospitality.” Since we have established this core value, we have seen a significant increase in ticket sales, season-pass holders, individual contributions, and board engagement. 

Read More

Ron Evans

Tooting Our Own Horns: Sharing Campaign Success Stories

Posted by Ron Evans, Oct 19, 2016 0 comments


Ron Evans

Let’s talk about all the work you’ve put in during the last year. Your successes. Your failures … er … learning opportunities. I can’t stress enough how valuable this information is to your peers. If you’ve found something that works, let the sector know! 

Read More

Pages

Subscribe to RSS - Fueling Change in Arts Marketing