The topic of scalability, model projects, and replicability evokes the idea of franchising: perfect a process, carefully design the ingredients, control the actions of the people according to a script, create a unified brand, and BANG! you’ve done it again and it tastes the same. Thank Goodness. I want something familiar. Is art like that?
In considering whether a successful project, organization, or structure is viable for replication, one variable to consider is the role the individual artist(s) hold in the projects and organizations.
If some creative process, product, or system of program delivery is created to respond to a particular issue or circumstance, to address a problem or to inspire a particular community, what happens when that art/work gets translated somewhere else?
When the artist is the driver and initiator, how do we analyze it to understand if it can be “picked up” and moved to another place and circumstance, and be successful in the same way—with perhaps other artists and in a different community context.
Analysis can illustrate the bones of the process or structure, but to some degree, the interactive nature of this kind of work means that it is situational and may be tied to a specific artist or group of artists, and they have the right to control it.Read More