Last week, we celebrated arts and business partnerships at our annual BCA 10: Best Businesses Partnering with the Arts gala. We heard inspiring stories about why businesses value the arts. BCA Leadership Award winner Chandrika Tandon shared how her passion for music provided passion and engagement at her job. Fifth Third Bank spoke about how the arts helped them heal and respond after a mass shooting at their headquarters. Phillips66 shared how the arts create a strong company culture. These stories align with the data from the just released Business Contributions to the Arts survey, which found, among other positive results, that business support for the arts is on the rise. 

To improve the perceived public value of the arts, we must connect into the places where people find value. To get members of our community to stand up and say, “We want more,” we have to tell them why “more” matters. If we’re trying to create advocates for arts and culture among the members of communities, we need to increase the occasions where thinking about the arts makes sense. Because the truth is, the arts make more things possible, from better education to greater health outcomes to a more civically-engaged citizenry—it’s just that people don’t always see the connection to the arts when change happens. Knowing people prioritize core issue areas like education, job security, housing, public safety, and health and wellness, how do we show the important ways the arts intersect with their day-to-day lives? At Americans for the Arts, our answer is the Arts + Social Impact Explorer.

In cities and towns around the United States, people frequently are encouraged to “Shop Local” to support the many businesses that are such a critical part of their communities’ identities, with much of that focus targeted in November during “Small Business Week.” As of 2017 in Louisiana, the rally for support has been extended to the first full week of December, which is now an annual, statewide celebration known as Shop Local Artists Week (SLAW). We have a responsibility to ensure that our creative culture can continue to grow and flourish—especially since our state is among the most celebrated cultural destinations in the world. So another key focus is the development of partnerships between businesses and artists. Merchants throughout the parish are encouraged to consider adopting one or more local artists or authors during Shop Local Artists Week, and to consider hosting cultural events featuring those artists, including meet and greets, book signings and musical performances.

Happy National Arts and Humanities Month! Each October, millions of people across the country celebrate the transformative power of the arts in their communities. National Arts and Humanities Month is a “coast-to-coast collective recognition of the importance of culture in America,” with the goals of: FOCUSING on the arts at local, state, and national levels; ENCOURAGING individuals and organizations to participate in the arts; ALLOWING governments and businesses to show their support of the arts; and RAISING public awareness about the role the arts and humanities play in our communities and lives. During National Arts and Humanities Month, some truly amazing celebrations of arts and culture take place across the country. One of the big initiatives for the month is Creative Conversations, which gather community leaders to “discuss local arts, culture, and creativity to generate partnerships and increased energy around the grassroots movement to elevate the arts in America.” 

The everyday leadership of a huge, statewide arts community is less a battle charge and more of a circle or a forward spiral, going out to gather people and ideas, bringing them back to the organization, re-aligning, and then going out again. As a statewide organization, Minnesota Citizens for the Arts needs to serve artists, arts organizations, and arts audiences in every corner of our large state. Serving such a large geography means I travel the state as much as possible to serve our constituents and to gather the information we need to be effective. This forges links in a chain of relationships that webs together and strengthens our networks. I bring what I learn in those communities back to our organization to help inform our work, and then I hit the road again, completing the circle.

In a society struggling to find equity and social justice, Americans believe the arts improve the quality of our communities. How do we know? We asked. Americans Speak Out About the Arts in 2018 is the second in a series of national public opinion surveys conducted by Ipsos on behalf of Americans for the Arts. One of the largest ever conducted, it gauges the public perspective on (1) personal engagement in the arts as audience and creator, (2) support for arts education and government arts funding, (3) opinions on the personal and well-being benefits that come from engaging in the arts, and (4) how those personal benefits extend to the community. Here are some findings of the survey.