Blog Posts for Arts Marketing

Questions of Musical Engagement

Posted by Susannah Greenwood, Oct 05, 2010 2 comments has a somewhat unique charge in their local community that involves two very distinct groups of folks; Arts Organizations and Audiences. Collaboration and technology are key parts of our mission and we’re always looking for ways to creatively bring artists together with other artists as well as lead audiences to artists/arts organizations. We are constantly asking ourselves “Is there any group or groups of artists that we aren’t reaching?”

Susannah Greenwood

Due to their large numbers, the short “shelf-life” of a gig (as opposed to say a four week run for a theatre) and the one-man-show-type setup of their marketing efforts, local independent musicians are where we saw a consistent gap in our communication and representation.  So, then we asked “what would a musician want that they don’t already have, that could help them to market themselves appropriately within this community?” The answer came back as… another question, “what if we had a vehicle for listening to mp3’s from local bands and linked that “player” directly to the existing events calendar? What if I could listen to a bunch of bands and when I heard one I liked, I could see who it was and search immediately when they were playing? And what if it was free to post the songs and free to listen to them? How awesome would that be? (We ask a lot of questions over here.)

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What's Your Motivation?

Posted by David Dombrosky, Oct 05, 2010 3 comments

David Dombrosky

In a world where we are bombarded with thousands of marketing messages every day, our society has grown hyper-aware (and hyper-wary) of advertising in all its mutated forms – from magazine ads to product placement in television shows, from celebrities dropping brand names during interviews to Facebook pages used solely to increase ticket sales.  When it comes to using social media, motivation is a key factor in forecasting whether an organization’s efforts will succeed or fail. 

With motivation, I’m talking about the “why” not the “what.”  Often we confuse the question “why are you using social media” with “what do you hope to achieve with social media.”  Our answers tend to revolve around increases in attendance, ticket sales, registrations, donations, etc.  Many of us mistakenly perceive our desired outcomes as the reasons motivating our social media participation.

I say “mistakenly,” but for some people there is no motivation for using social media beyond increasing the bottom line.  Now, I know it is counterintuitive for me to proclaim this in an arts marketing blog salon, but here goes.  Social media sites are not marketing tools, they are engagement tools.  (Wait!  Don’t call me a heretic yet.)  When social media sites are used with a motivation for engagement rather than self-promotion, they often lead to those desired marketing outcomes of increased sales and brand awareness.

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The Creative Economy Has Our Attention. Now It Needs a United Voice. (from Arts Watch)

Posted by Stephanie Hanson, Sep 29, 2010 3 comments

Stephanie Evans

There has been a lot of talk about the creative economy coming out of Washington, DC, lately—from the NEA’s recent panel discussion last week on Creative Placemaking, to the Center for American Progress’ panel which discussed The Creative Economy:  How to Keep the Fuel of Creation and Innovation Burning (If you have an hour and a half, I highly recommend watching the video of this panel). Also last week, Partners for Livable Communities hosted a forum on Building Livable Communities:  Creating a Common Agenda. 

I was lucky to have snagged a seat at the sold-out and standing-room-only Center for American Progress Creative Economy panel, which took place on September 21. There were some key takeaways and important points that are worth repeating and sharing.

It’s also interesting that within the span of less than two weeks, three separate organizations (a federal government agency, a progressive think tank, and a national nonprofit) felt it important to invest the time and energy into the topics of creative economy and livability. I believe this is a reflection of the years of hard work and advocacy put in by many artists, arts administrators, advocates, journalists, and citizens who have pushed to get arts and culture to the center of the discussion around how we can begin to solve the economic and social challenges that are plaguing our country.  It’s uplifting to note that in some corners of our world (and U.S. government) that there are those who “get it.”

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