Blog Posts for Arts Marketing

Thank you to the many people who have been blog contributors to, and readers of ArtsBlog over the years. ArtsBlog has long been a space where we uplifted stories from the field that demonstrated how the arts strengthen our communities socially, educationally, and economically; where trends and issues and controversies were called out; and advocacy tools were provided to help you make the case for more arts funding and favorable arts policies.

As part of Americans for the Arts’ recent Strategic Realignment Process, we were asked to evaluate our storytelling communications platforms and evolve the way we share content. As a result, we launched the Designing Our Destiny portal to explore new ways of telling stories and sharing information, one that is consistent with our longtime practice of, “No numbers without a story, and no stories without a number.”

As we put our energy into developing this platform and reevaluate our communications strategies, we have put ArtsBlog on hold. That is, you can read past blog posts, but we are not posting new ones. You can look to the Designing Our Destiny portal and our news items feed on the Americans for the Arts website for stories you would have seen in ArtsBlog in the past.

ArtsBlog will remain online through this year as we determine the best way to archive this valuable resource and the knowledge you’ve shared here.

As ever, we are grateful for your participation in ArtsBlog and thank you for your work in advancing the arts. It is important, and you are important for doing it.


Mr. Mark A. Cardwell

The Case for Comprehensive Marketing Planning; and/or, Know Your Consumer—or Else

Posted by Mr. Mark A. Cardwell, Oct 17, 2018 0 comments


Mr. Mark A. Cardwell

Comprehensive marketing planning will help you know your consumers better, which will help you maintain deeper connections and relationships with them. The process, while rigorous, provides the best way forward to understanding all the issues surrounding marketing efforts.

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Judith H. Dobrzynski

The Arts Experience and Reducing Audience Churn

Posted by Judith H. Dobrzynski, Oct 16, 2018 0 comments


Judith H. Dobrzynski

If you could attract neophyte audience members and get them to return by buying them a glass of wine, wouldn’t you do it? And if it was even easier to get them to the next step, becoming regulars—say, all it took was greeting them by name—wouldn’t you do that?

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Judith H. Dobrzynski

Taking Down Practical Hurdles

Posted by Judith H. Dobrzynski, Oct 16, 2018 0 comments


Judith H. Dobrzynski

Try taking a youngster to a museum. It’s not easy. Where will you put the stroller? What about the crackers and the Cheerios? Such practical thoughts, and others like them, run through the minds of people who are interested in participating in the arts—but haven’t yet committed.

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Ms. Kate Brandt

Getting your Priorities Straight

Posted by Ms. Kate Brandt, Oct 15, 2018 0 comments


Ms. Kate Brandt

Every new season at a performing arts organization is like a road trip to a new destination. We’re experienced enough after taking these trips for years to know how to prepare and what to pack. But since the trip changes every year, there are still plenty of adventures (and challenges) to be had. 

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Mr. Sean King

The Room Where It Happens

Posted by Mr. Sean King, Oct 15, 2018 0 comments


Mr. Sean King

The individuals who are in the room when decisions are made can make all the difference to the following weeks and months of labor to build brand, engage the community, and develop future audiences.  Here are a few helpful hints for you to make the case why marketing should be “in the room” to influence positive outcomes.

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Ms. Ruby Lopez Harper

The More Arts Marketing Changes, The More it Stays the Same

Posted by Ms. Ruby Lopez Harper, Oct 15, 2018 0 comments


Ms. Ruby Lopez Harper

While the arts marketing landscape changes, and the methods are changing with them, some things will stay the same. This week, read tips, thought-provoking questions, and “lessons learned” from a broad range of professionals in our arts marketing blog salon. 

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