Blog Posts for Arts Marketing

Thank you to the many people who have been blog contributors to, and readers of ArtsBlog over the years. ArtsBlog has long been a space where we uplifted stories from the field that demonstrated how the arts strengthen our communities socially, educationally, and economically; where trends and issues and controversies were called out; and advocacy tools were provided to help you make the case for more arts funding and favorable arts policies.

As part of Americans for the Arts’ recent Strategic Realignment Process, we were asked to evaluate our storytelling communications platforms and evolve the way we share content. As a result, we launched the Designing Our Destiny portal to explore new ways of telling stories and sharing information, one that is consistent with our longtime practice of, “No numbers without a story, and no stories without a number.”

As we put our energy into developing this platform and reevaluate our communications strategies, we have put ArtsBlog on hold. That is, you can read past blog posts, but we are not posting new ones. You can look to the Designing Our Destiny portal and our news items feed on the Americans for the Arts website for stories you would have seen in ArtsBlog in the past.

ArtsBlog will remain online through this year as we determine the best way to archive this valuable resource and the knowledge you’ve shared here.

As ever, we are grateful for your participation in ArtsBlog and thank you for your work in advancing the arts. It is important, and you are important for doing it.


Ms. Jennifer Peterson

Reframing Your Image During Unexpected Events

Posted by Ms. Jennifer Peterson, Jul 28, 2020 0 comments


Ms. Jennifer Peterson

At your core, your organization and its mission haven’t changed. You want to make your patrons happy and continue to share your love of the arts with them. Reframing your image is a simple way to refresh your understanding of who your patrons are so you can better respond to their needs and ensure you’ll remain a vibrant part of their arts community.

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Mrs. Sara R. Leonard

How 2020 is Changing Your Audience and What to do About It

Posted by Mrs. Sara R. Leonard, Jul 09, 2020 0 comments


Mrs. Sara R. Leonard

If, as arts administrators, we cover our eyes and believe that we just need to hold fast to all that we’ve known about our organizations, our communities, and our audiences until the fog lifts, we risk missing opportunities to engage audiences old and new even as our communities are changed in this period of pandemic and civic unrest.

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Ms. Ann Marie Watson

The 10 (plus two!) most read ARTSblog posts of 2019

Posted by Ms. Ann Marie Watson, Jan 06, 2020 0 comments


Ms. Ann Marie Watson

As we ring in 2020, it’s the perfect time for a little hindsight (get it?)—so let’s get the year started with a look back at the most-viewed ARTSblog posts from our last trip around the sun. I know what you’re thinking: “It’s 2020 … you still have a blog?” We do, dear reader! Competition for online attention is fierce, and most virtual conversations (civil or not) seem to be happening in the comments of social media posts—and yet, ARTSblog clearly is still a valued place for our field to share experience and expertise as we navigate the varied complexities of what it means to work in the arts. There is no better place to learn from your peers, whether you’re an artist, administrator, educator, city planner, arts marketer, or countless other careers that intersect with the arts—and we’re grateful for all of the writers and readers who continue to make ARTSblog both a vibrant and practical space.

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Mr. Ceylon Narvelle Mitchell

NAMPC Newbie Takeaways

Posted by Mr. Ceylon Narvelle Mitchell, Dec 11, 2019 0 comments


Mr. Ceylon Narvelle Mitchell

The 2019 National Arts Marketing Project Conference in Miami, FL was my first arts administration conference and I had a wonderful time! As an individual artist cultivating diverse audiences as well as an entrepreneur serving clients across the arts ecosystem, #NAMPC was the most ideal professional development for both my artistic and administrative growth. 

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Ms. Kat Harding

Finding new audiences through food and drinks

Posted by Ms. Kat Harding, Nov 12, 2019 0 comments


Ms. Kat Harding

What do beer, cocktails, and ice cream have to do with art? Well, when done creatively, they can be used as vehicles for your museum marketing messages to reach new audiences and visitor attendance goals.

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Ms. Katryn Geane

The Power of Conflict: Why You Should Welcome Tough Conversations

Posted by Ms. Katryn Geane, Oct 18, 2019 0 comments


Ms. Katryn Geane

Earlier this year, we gathered marketing leaders from top cultural institutions in New York City to talk about conflict. It comes as no surprise that on the way to delivering on the mission, there can be disagreements, clashes, and maybe all-out battles. We set out to create a brave space to have this conversation and brought in an expert to show us the way.

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