Blog Posts for Arts Education

First blog from the National Arts Marketing Project Conference

Posted by Chad Bauman, Nov 10, 2008 0 comments

Yesterday was my first day at the National Arts Marketing Project Conference in Houston. I opted to come in a day early to participate in the pricing institute, which supplied me with a couple of good insights and an excellent reminder.

The insight: at the pricing institute, we discussed values based pricing. What value do you bring to your customer, and the importance of comprehending, creating and communicating your value. However, Tim Baker (one of the presenters) said something that really resonated with me about organizations that do a lot of new work. He said "if the customer doesn't know the play they are going to see, it is extremely difficult for them to evaluate value, so the value equation must rest on the reputation of the institution." I took that sentence to read that if you want to do a substantial amount of new work, you must increase your institutional marketing to brand the institution because the customer cannot make a values based decision on a product that is unknown to them. This coincides with a main argument that Michael Kaiser makes in his new book The Art of the Turnaround. Mr. Kaiser's main mantra: good art, marketed well. And he says one of the major mistakes we make as arts marketers is concentrating too much on product marketing and not enough on institutional marketing.

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Americans for the Arts Action Fund Statement on the 2008 Election

Posted by Liz Bartolomeo, Nov 05, 2008 2 comments

An Obama Administration will Advance Bold, New Leadership for the Arts in America

WASHINGTON, DC — November 5, 2008 — Americans for the Arts Action Fund President and CEO Robert L. Lynch gave the following statement on the results of Election Day:

“The historic election of Sen. Barack Obama to be the 44th President of the United States will have tremendous impact on the nation’s arts community, public schools, and creative workforce. His commitment to arts and arts education on the campaign trail is just a preview of what his administration can accomplish. President-elect Obama demonstrates the leadership and vision to advance the arts in America through investing in more arts education in public schools, increased funding for the National Endowment for the Arts, promoting cultural diplomacy, and supporting artists rights.

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