Blog Posts for Arts Education

Raising Audiences: The New Imperative

Posted by Matt Lehrman, Dec 02, 2008 3 comments

There's a story of a farmer who wants to teach his horse to give up eating.  "Think of the money I'll save," he boasts to his neighbor.  And every day, the farmer teaches his horse a little more, by withholding a little more food.   A couple of weeks later, his neighbor sees the farmer walking to town.  "Where's your horse?" he asks.  "Bad luck," replies the farmer, "Just as soon as I taught that horse to eat nothing at all - he died!"

This isn't a parable about your marketing budget.  Of course it's been cut.  It SHOULD be cut.  I don't know an arts organization that doesn't need to exercise extreme budgetary prudence.

This is a question about your audience.  How well are you feeding your organization the new audiences it needs to survive?

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Introduction

Posted by Christopher Jagers, Nov 28, 2008 0 comments

Barry has asked us to introduce ourselves, so I will begin by saying that I am extremely honored to be a guest blogger here. I am an artist, entrepreneur and a HUGE web-advocate with an interest in technology of all kinds: old, new and the intersection between the two. I believe the Internet is not only an efficient tool (for almost everything), but it is changing how we think.  I will be posting about both of these things.

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Introducing Blogger Shane D. Hudson

Posted by Shane Hudson, Nov 18, 2008 1 comment

I’m Shane D. Hudson, one of the bloggers that Barry mentioned last week. I’m excited to get started, and I thought I’d begin by introducing myself and talk a little about the perspective I will bring to this blog.

I am currently the associate director of Development for PlayMakers Repertory Company at the University of North Carolina, Chapel Hill. I recently relocated to my home state after living in Boston for 14 years. I moved to Boston to study theatre at Emerson College where received a BFA in Performing Arts Management.

In Boston, I served as general manager and regional marketing director for Blue Man Group and concurrently as theater manager for the historic Charles Playhouse. I was also very involved with the non-profit theatre community in Boston, serving as executive director of StageSource, the Alliance of Theater Artists and Producers. I then spent almost a decade on the StageSource Board of Directors.

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