I currently lead the art and technology program at Nokia Bell Labs. We call it Experiments in Art and Technology in honor of the seminal bringing together of engineers and artists in the late 60s and 70s within which Bell Labs played a crucial role. So, in my current role, I am a champion of the arts—especially new media art, art that involves emerging technology, and musical composition and performance. I lead our artistic collaborations and projects and act as a “curator” and “matchmaker” bringing together the very different worlds of art and technology. I believe that the arts could be (should be) more transformational in the way they inform more human-centric design. I believe that the arts should be deeply integrated into all companies but especially technology companies. I believe it is critical that the voice of the artist be heard and taken seriously in the context of business and in understanding the role that technology can play in influencing humanity.

Ninety-one percent of all local arts agencies (LAAs) in the United States have at least one partnership. It is one of the most prevalent and consistent strategies for LAAs to expand their influence and address community issues. A just-released study from Americans for the Arts, available as part of the 2019 Local Arts Agency Profile, dives into how, when, and where LAAs in the United States enter partnerships with for-profit businesses, government or public sector entities, and non-arts nonprofits. Overall, it indicates that while almost all LAAs enter partnerships, the alchemy of pursuing, setting, and sustaining those partnerships varies. At the same time, with a few marked exceptions, the goals that the LAAs and their partners are pursuing in those partnerships are relatively stable, regardless of the type of partner involved. Collectively, LAA partnerships are a common and useful technique for expanding the impact and influence of LAAs, particularly in efforts to address non-arts issue areas in the community. 

Developing a pricing strategy in the arts requires as much art as it does arithmetic. And both parts are equally important. After all, the value of a creator’s work isn’t in the cost of the raw materials. It is in the experience, the expertise, and the skill added to those raw materials. And it is in the feelings, emotions, and experiences that affect the reader, or the viewer, or the audience member. But there is no math formula for that. There is no explicit mark-up percentage that captures emotion. It is subjective. So, I’m giving you permission to ignore math—not forever, and not completely, but just for a bit while we talk about a pricing framework to capture more than just the math.

The effective arts advocate needs to articulate the value of the arts in as many ways as possible—deploying the right case-making tool in the right situation. Consider these “10 Reasons to Support the Arts” as your Swiss army knife for arts advocacy. Like so many sequestered at home during COVID-19, I write this while mindful of our challenging times, and yet inspired by how the arts still have found a way to permeate our lives. I have watched Yo-Yo Ma concerts online, visited the Smithsonian Museum with a click, and joined my neighbors for daily 6 p.m. outdoor singalongs. Even in this difficult environment, the arts are providing personal experiences and promote social cohesion (see tools #2 and #8 on your army knife!). While I am uncertain what we will look like on the other side of this crisis, tool #1 makes me optimistic that when it is time to stop practicing social distancing, it is the arts that will unify us. 

Studies show the healing potential of the arts is powerful. It can change a person’s focus and alter a body’s physiology. Research suggests that it can lower blood pressure, improve stress management, curb anxiety and depression, alleviate pain, enhance memory, improve communication, promote wellness and relaxation, and enhance the production of proteins that accelerates healing and minimizes the danger of infection. Recognizing that a patient’s physical health is fundamentally linked to his or her emotional and spiritual well-being, in 2016 Summa Health committed to integrating the healing arts into its renowned patient care by creating a Healing Arts Leadership Council made up of senior hospital staff, benefactors, and community leaders. This Council is dedicated to bringing the healing powers of art and music into the hospital. As Summa is a community hospital, the Healing Arts Council decided early on that all artwork displayed would feature artists with a connection to Ohio, and predominantly Northeast Ohio. In addition, all art would be original, with the goal of engaging viewers with the pieces, and focusing their attention on the artworks’ unique qualities. 

The arts can transform spaces (through public art), and they can transform lives. My company, CODAworx, has built a network of artists who create large-scaled artworks that are designed for the built environment in which we live and work. We have seen firsthand how these kinds of artworks can transform spaces. Everyone at CODAworx connects with artists on a regular basis (including our Controller!), and it is one of the great perks of our jobs. Artists inspire us on a daily basis—not just with the amazing works of art they create, but the way they think and interact with the world. They push the boundaries of possibilities. We all need a daily dose of inspiration!