Blog Posts for Arts & Business

What’s so important about creativity?

Posted by Ms. Emily Peck, Oct 25, 2018 0 comments

No matter what industry you work in, Americans are seeing the value of creativity in their jobs. From our recent public opinion poll, Americans Speak Out About the Arts in 2018, 55% of employed Americans agree that their job requires them to be creative. And an even larger percentage, 60%, believe that the more creative and innovative they are at their job, the more successful they are in the workplace. And how are they finding their inner creative spark? For many businesses, the answer lies in partnering with the arts. Our recently released Business Contributions to the Arts 2018 Survey, conducted in partnership with The Conference Board, asked business leaders if the arts contribute to stimulating creative thinking and problem solving—and 53% of them agreed that it does.

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Recognizing Leadership and Innovation in the Arts Happens Every Day

Posted by Robert Lynch, Oct 17, 2018 0 comments

Each fall, many of us in the arts world look forward to hearing the names of the National Medal of Arts recipients for the year. Awarded annually since 1985, this highly anticipated honor seems to have been put on hold beginning in 2016. Similarly, the National Humanities Medal ended a 26-year-long streak with their slate of 2015 honorees, and October’s National Arts & Humanities Month—which expanded from a week-long celebration proclaimed by President Reagan in 1985, to a month-long celebration of the arts and humanities in 1993—has yet to see a presidential proclamation since October 2016. Americans for decades have appreciated nationally recognized awards and a presidential proclamation every year as a show of support and encouragement to unleash creativity and reach for new heights. This year that hope was no different and I have been asked again and again for my thoughts on what has become of these high-profile awards.

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It’s Time for the Arts to Rally Around Standardized Outcomes

Posted by Mr. Alex Parkinson, Oct 11, 2018 0 comments

Like many social areas, the arts have struggled to reach consensus on impact measurement metrics. Certainly, considerable progress has been made in terms of measuring economic impact as a result of the arts, led by Americans for the Arts and its Arts and Economic Prosperity series of research reports. But, as Business Contributions to the Arts: 2018 Edition reiterates, most companies are not measuring a standard set of social outcomes when it comes to the arts—and that could be holding the sector back. Our data also show that corporate funding for the arts is in a strong position. That means that now is the time to take on the challenge of being more rigorous in the measurement of arts programs to help ensure sustained contributions over the long term. Companies would benefit from stepping up to the plate.

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Arts & Business Partnerships Continue to Strengthen Both Sectors, Research Finds

Posted by Ms. Emily Peck, Oct 10, 2018 0 comments

Last week, we celebrated arts and business partnerships at our annual BCA 10: Best Businesses Partnering with the Arts gala. We heard inspiring stories about why businesses value the arts. BCA Leadership Award winner Chandrika Tandon shared how her passion for music provided passion and engagement at her job. Fifth Third Bank spoke about how the arts helped them heal and respond after a mass shooting at their headquarters. Phillips66 shared how the arts create a strong company culture. These stories align with the data from the just released Business Contributions to the Arts survey, which found, among other positive results, that business support for the arts is on the rise. 

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Introducing the Arts + Social Impact Explorer

Posted by Mr. Clayton W. Lord, Oct 09, 2018 3 comments

To improve the perceived public value of the arts, we must connect into the places where people find value. To get members of our community to stand up and say, “We want more,” we have to tell them why “more” matters. If we’re trying to create advocates for arts and culture among the members of communities, we need to increase the occasions where thinking about the arts makes sense. Because the truth is, the arts make more things possible, from better education to greater health outcomes to a more civically-engaged citizenry—it’s just that people don’t always see the connection to the arts when change happens. Knowing people prioritize core issue areas like education, job security, housing, public safety, and health and wellness, how do we show the important ways the arts intersect with their day-to-day lives? At Americans for the Arts, our answer is the Arts + Social Impact Explorer.

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The Art of Gifting: Celebrating our culture with Shop Local Artists Week

Posted by Ms. Kim Bergeron, Oct 05, 2018 0 comments

In cities and towns around the United States, people frequently are encouraged to “Shop Local” to support the many businesses that are such a critical part of their communities’ identities, with much of that focus targeted in November during “Small Business Week.” As of 2017 in Louisiana, the rally for support has been extended to the first full week of December, which is now an annual, statewide celebration known as Shop Local Artists Week (SLAW). We have a responsibility to ensure that our creative culture can continue to grow and flourish—especially since our state is among the most celebrated cultural destinations in the world. So another key focus is the development of partnerships between businesses and artists. Merchants throughout the parish are encouraged to consider adopting one or more local artists or authors during Shop Local Artists Week, and to consider hosting cultural events featuring those artists, including meet and greets, book signings and musical performances.

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