Last week, we celebrated arts and business partnerships at our annual BCA 10: Best Businesses Partnering with the Arts gala. We heard inspiring stories about why businesses value the arts. BCA Leadership Award winner Chandrika Tandon shared how her passion for music provided passion and engagement at her job. Fifth Third Bank spoke about how the arts helped them heal and respond after a mass shooting at their headquarters. Phillips66 shared how the arts create a strong company culture. These stories align with the data from the just released Business Contributions to the Arts survey, which found, among other positive results, that business support for the arts is on the rise. 

Like many social areas, the arts have struggled to reach consensus on impact measurement metrics. Certainly, considerable progress has been made in terms of measuring economic impact as a result of the arts, led by Americans for the Arts and its Arts and Economic Prosperity series of research reports. But, as Business Contributions to the Arts: 2018 Edition reiterates, most companies are not measuring a standard set of social outcomes when it comes to the arts—and that could be holding the sector back. Our data also show that corporate funding for the arts is in a strong position. That means that now is the time to take on the challenge of being more rigorous in the measurement of arts programs to help ensure sustained contributions over the long term. Companies would benefit from stepping up to the plate.

All students deserve high quality arts education that develops important skills needed to succeed in today’s competitive workforce. Many of the skills developed through arts learning—collaboration and cooperation, problem identifying and problem solving, decision making, design thinking, articulation and critique, constructive communication—are considered key attributes by employers around the world in the 21st century. After all, they are the skills of leadership. Since 1989 the Ohio Alliance for Arts Education, Ohio Arts Council and the Ohio Department of Education have worked together to gather data and report on the status of arts education in Ohio’s schools. The Ohio Arts Education Data Project launched in September 2018, and Ohio is proud to be among the first few states in the nation to provide online arts education data dashboards available to the public!

No matter what industry you work in, Americans are seeing the value of creativity in their jobs. From our recent public opinion poll, Americans Speak Out About the Arts in 2018, 55% of employed Americans agree that their job requires them to be creative. And an even larger percentage, 60%, believe that the more creative and innovative they are at their job, the more successful they are in the workplace. And how are they finding their inner creative spark? For many businesses, the answer lies in partnering with the arts. Our recently released Business Contributions to the Arts 2018 Survey, conducted in partnership with The Conference Board, asked business leaders if the arts contribute to stimulating creative thinking and problem solving—and 53% of them agreed that it does.

Research released this week by Americans for the Arts sheds light on the aspirations, accomplishments, shortcomings, and methods used in cultural planning over the past decade and compares findings with Craig Dreeszen’s similar—although more extensive—study from 1994. The data reveal that expectations of cultural planning have increased significantly over these 20-plus years, and that the greatest change is in the emphasis on serving community interests rather than a focus on the arts and cultural sector’s own needs. While community-wide cultural planning helps formulate aspirations and action strategies, it doesn’t ensure results. Where cultural plans also set their sights, but where outcomes fell short, is in the area of cultural equity—expanding resources for under-represented groups including immigrant populations, removing barriers to participation, and bolstering education and youth development. Fewer than half of cultural plans included specific actions to address diversity, equity, and inclusion—a surprising finding in 2017.

Earlier this fall, Americans for the Arts and The Conference Board released the Business Contributions to the Arts: 2018 Edition report. The results provide both an insight into current corporate giving trends as related to the arts and an opportune moment to look back on broad trends. While the survey methodology has changed numerous times over the years, making exact comparisons challenging, we can examine the overall progression of certain aspects of arts support among companies, including what size businesses are consistent arts supporters, what reasons companies give for supporting the arts, and how giving behavior changes (or not) as the national economy fluctuates.