Todd Eric Hawkins

My path to a career in public art was not by personal design. I moved to New York City to get discovered as a performer and live the dream I had cultivated since birth (or at least since seeing Jennifer Holliday sing on the Tony Awards.) There were a few steps in that strategic plan that I had not taken into account, like surviving in New York City. I needed a survival job.

As an actor, I found a home with a children's theater company, and paid my bills as an Executive Assistant. During the week I worked for the Dean of Columbia Business School, where I studied how he dealt with a Board and a staff, while on the weekends I was a beast, a mermaid king, a rocking horse, or a giant.

As the years and survival jobs passed, I began to realize that the arts field was much broader than I had realized. It offered many meaningful opportunities to engage with all types of audiences beyond the stage.

As a long-time re-granting organization, Silicon Valley Creates knows how critically important money is to our arts and culture ecosystem. Organizations will also prioritize funding before any other form of support.

But when Arts Council Silicon Valley, a 30-year old United Arts Fund, merged with 1stACT Silicon Valley, a community catalyst, to form Silicon Valley Creates just over a year ago, we opted to take a new approach to how we strengthen our creative ecosystem–which was one of four main goals in our strategic plan.

So we developed a framework (pdf) of what we believe to be the key elements to a sustainable artist or arts organization in Silicon Valley.

It’s my favorite time of year – spring is here! The season of rebirth and awakening is finally upon us. We shed our layers, watch everything and everyone come back to life, spring-clean our nests, update our calendar with upcoming culminating events and pay our taxes too.

As part of my annual tax prep, a digital spring-clean ensues. Every year I set aside some time (less than an hour every few days for about a week) to comb through the previous year’s email. I move important messages and archive them in labeled folders; Google Drive is awesome for this task.

Data. The word casts an attentive hush on any crowd gathered in a subdivided hotel ballroom. Data. The solution to every problem, the key to unlocking the secrets of the universe, the alpha and the omega, the Holy Grail. Data. It will make your marketing smarter, faster, better.

Well, yes and no. There are variables to whether or not your data-driven marketing strategies are good ones. One of those variables is the “heftiness” of your data, and the “heftiness” of your data depends on the source(s).

Elizabeth Van Fleet

Stop. Before you start thinking about the pretty wrapping paper you’re going to use for this awesome new website you’re about to give your audience, make sure you’ve done your research, organization, and started working with staff on content.

Why do you have to do that first?

Because to get good design you have to answer the hard questions; you have to know WHO you’re designing it for and WHAT message you want your design to send to your audience.

As Manager of Publications and Communication at Americans for the Arts, part of my job is to manage the design process for many of our printed and online materials. I work with a variety of vendors on a regular basis, and I was part of the team that decided on the design direction for our new website.

Sara Ansell

My path to becoming an arts administrator is a tad unorthodox. My advanced degree is in social policy analysis and my previous professional experience is that of a public health researcher. In fact, I’m not sure I identify solely as an arts administrator. Or a policy analyst. Or a public health researcher. Instead, the world I inhabit is that of someone passionate about connecting with individuals and communities, in a tangible and meaningful way, to help address the deeply entrenched health-related challenges they face every day. Threaded throughout my winding journey to the City of Philadelphia Mural Arts Program is a core belief that we all live within a layered reality – one defined by our individual traits and behavior, our social relationships to friends, family, and neighbors, our living and working conditions including the physical environment around us, and the economic, political, and social policies and systems that impact us locally, nationally, and globally. The ecosystem in which we all interact and navigate is complex and impacts our health in very real ways. The extent to which each layer of our reality hinders and supports us as we strive for well-being varies for each of us.