Social media marketing seems to run the gamut of potential impact -- from exponential success, a la Dove’s “Real Beauty” campaign, to screaming in the dark and bargaining for likes. It’s tricky business. Social media “gurus” make it sound like a science that you’re not analytical enough to understand or don’t have the time to keep up with, both of which are probably true. Whatever your experience has been with social media marketing, here’s what I know for sure: it’s valuable, it’s not going away, and it’s time-consuming.
Allocating the right mix of platforms and the right amount of time to maximize social media can be difficult to manage for arts organizations with already stretched budgets. However, engaging people that are not only savvy, but popular on social media presents a wonderful opportunity to expand your audience and check off social media on your marketing to-do list.
Adly, a startup that matches celebrities willing to post with consumer brands, calls this “amplifying” your content. Rather than working your poor intern to death trying to get your twitter followers up, retweeting, posting, and sharing your little heart out - identify and engage the socially savvy in your community. There are most certainly people in your immediate reach, who have a huge following on twitter, Instagram, and Vine (Facebook is so 2 hours ago) that can push your content out to the audience you want to reach.Read More