Blog Posts for National Arts Marketing Project Conference

Should You Be Letting It Go?

Posted by Julie Fossitt, Oct 19, 2018 0 comments

As I was preparing for my presentation at the upcoming National Arts Marketing Project Conference, I interviewed a number of bloggers, digital media experts, marketers, and influencers to get their take on the highs and lows of using social influencers to promote your products and experiences. 

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Social Media in an Arts Marketer’s Promotional Toolkit

Posted by Fran Hanold, Oct 19, 2018 0 comments

Social media has become a bona fide and critical component of the customer path to purchase—and arts marketers are taking advantage, successfully using social media to make their organizations more relatable, promote upcoming shows or exhibits, and gain memberships with special announcements and behind-the-scenes content.

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Engaging the Deaf/disability community: A Marketer’s Exploration

Posted by Ms. Beth Prevor, Oct 18, 2018 0 comments

My recent foray into professional arts marketing shows me that there’s much we can learn from each other on ways to link historically overlooked and disenfranchised communities with the mainstream theater communities who want to invite them in.

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Expanding Audience Connections

Posted by Jill Jacobs, Oct 18, 2018 0 comments

Arts organizations often find a delicate balance in planning a season that generates necessary revenue and attendance, while still being driven by a meaningful purpose. The ultimate goal is to provide opportunities rooted in a place of purpose, guided by your mission, that have the ability to reach a largest possible range of individuals.

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Striving for Positive Change through Arts Programming

Posted by Ms. Sarah Rucker, Oct 18, 2018 0 comments

An honest, unreserved commitment to community collaboration brings healing and positive growth. If your arts organization feels like their outreach and engagement is not as successful as they had hoped, remember these four key approaches to bring you back to the root of meaningful arts programming. 

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Get to Know Your Audience: A Human-Centered, Data-Driven Approach

Posted by Devon Virginia Smith, Oct 17, 2018 0 comments

To communicate effectively, it really helps to know who you’re communicating with. As an arts marketer communicating on behalf of an organization, audience research is one of the most important tools we have to understand who our audiences are and what they want.

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