Blog Posts for National Arts Marketing Project Conference

Thank you to the many people who have been blog contributors to, and readers of ArtsBlog over the years. ArtsBlog has long been a space where we uplifted stories from the field that demonstrated how the arts strengthen our communities socially, educationally, and economically; where trends and issues and controversies were called out; and advocacy tools were provided to help you make the case for more arts funding and favorable arts policies.

As part of Americans for the Arts’ recent Strategic Realignment Process, we were asked to evaluate our storytelling communications platforms and evolve the way we share content. As a result, we launched the Designing Our Destiny portal to explore new ways of telling stories and sharing information, one that is consistent with our longtime practice of, “No numbers without a story, and no stories without a number.”

As we put our energy into developing this platform and reevaluate our communications strategies, we have put ArtsBlog on hold. That is, you can read past blog posts, but we are not posting new ones. You can look to the Designing Our Destiny portal and our news items feed on the Americans for the Arts website for stories you would have seen in ArtsBlog in the past.

ArtsBlog will remain online through this year as we determine the best way to archive this valuable resource and the knowledge you’ve shared here.

As ever, we are grateful for your participation in ArtsBlog and thank you for your work in advancing the arts. It is important, and you are important for doing it.


David Wyatt

Social Media Is Your Mission. Your Mission Is Social Media.

Posted by David Wyatt, Oct 18, 2016 0 comments


David Wyatt

As an arts marketer, if you're not getting great at social media, you are cheating yourself, your organization, and your audience. Saying that the interfaces and jargon aren't relevant is comparable to blowing off email in the 90s, the fax in the 80s, or telephones before that.

Read More

Ms. Beth Prevor

A Perspective on Accessibility

Posted by Ms. Beth Prevor, Oct 17, 2017 0 comments


Ms. Beth Prevor

I’ve long held that audiences with disabilities, including deaf audiences, would benefit from being considered from a marketing perspective and understood from a multi-cultural standpoint, rather than a strictly legal requirement/service perspective.

Read More

Laura Kakolewski

Marketing in Pursuit of Purpose

Posted by Laura Kakolewski, Oct 17, 2016 0 comments


Laura Kakolewski

Many nonprofit arts organizations would say they are just like REI—driven by values, and focused on the community. But as a unique co-op retail business, REI has succeeded in showing their members what it really means to belong to something bigger than themselves.

Read More

Joseph Yoshitomi

Please, Do Your Own Facebook Advertising

Posted by Joseph Yoshitomi, Oct 18, 2017 0 comments


Joseph Yoshitomi

Facebook’s changes suggest a general direction towards offering incentive for DIY advertising. Anyone who can send an email, shop on Amazon, or navigate around a basic spreadsheet can learn Facebook advertising basics by launching a campaign in under an hour.

Read More

Juliet Ramirez

Are the Arts in America Really for Everyone?

Posted by Juliet Ramirez, Oct 18, 2016 1 comment


Juliet Ramirez

Despite the fact that minority communities are the emerging majority, diversity in the arts isn’t growing at the speed of reality. This paints a very troubling picture of what can be the “future” of arts in America—a future which, if trends continue, is less diverse than the American public.

Read More

Mr. Ryan A. Nicotra

Questions to Begin a Conversation about (Re)Designing Your Organization for Equity

Posted by Mr. Ryan A. Nicotra, Oct 19, 2017 0 comments


Mr. Ryan A. Nicotra

As we approach the upcoming National Arts Marketing Project Conference in Memphis, I’m excited to enter a new conversation about the possibilities for our sector that can be unlocked by embracing a designer’s mentality to address the critical need to diversify our audiences, our leadership, and our organizations.

Read More

Pages